HEC Paris MBA Launches Passion Project—A Sustainable Travel Startup
Hilary Matson left Amazon to launch her sustainable travel startup after the HEC Paris MBA
Working for Amazon, Hilary Matson had already achieved what many MBA students dream of. But Hilary wanted to be an entrepreneur and used the HEC Paris MBA to launch her own sustainable travel startup
Amazon hires around 1,000 MBA graduates each year and many students dream of working in Big Tech, but Hilary Matson decided to leave her role at Amazon to pursue the HEC Paris MBA and follow her dream of starting a business.
During eight-plus years at Amazon, Hilary travelled the world to countries like China, Germany, and Japan, and worked in the company's Paris office. She also gained experience across multiple departments, in finance, supply chain management, and marketing.
In search of something new, she enrolled at HEC Paris to start a new journey towards launching her own sustainable travel startup.
Leaving Amazon to pursue a passion for travel
Hilary fell in love with travel during her university studies. After taking her first role with Amazon as a financial analyst, she was able to go on business trips to China and Japan.
“I was passionate about travel as a hobby,” she says, “I loved the fact that I was working in a company where I could work with international colleagues.”
Originally from Seattle, Washington, Hilary always dreamt of living in Paris, and she made it her goal to move with Amazon to the office there. She strategically chose jobs in different departments within Amazon headquarters in Seattle to try to make herself the best possible candidate for a transfer.
In April 2016, Hilary was given the opportunity to move to Paris as a senior product marketing manager working with the video games team. Once in France, she travelled to neighbouring countries like Luxembourg, Italy, and the UK.
“It was a nice way to see different areas of the world while combining work and travel,” she explains.
But after nearly a decade, Hilary’s career outlook changed. Having joined Amazon through an internship straight after her undergrad degree at the University of Washington, the company had defined her working life. Though she had enjoyed her time there, she felt something was missing.
“I wanted to be doing something I was passionate about,” she says. “At that point travel was just a hobby, and being an entrepreneur hadn’t actually crossed my mind.”
Enrolling in the HEC Paris MBA
Her search for something new led Hilary to the HEC Paris MBA program. The program is ranked seventh in the world by the Financial Times. Students benefit from studying at a business school located near the historic city of Versailles and close to La Défense, one of Europe’s largest business districts.
Having lived and worked in Paris for almost three years, studying there was an easy decision for Hilary. She had also decided the next step in her career development was entrepreneurship, and she was attracted by the program’s entrepreneurial focus—around 25% of the school's graduates go on to start their own ventures.
“I chose HEC Paris specifically because they had the entrepreneurship specialization. They also had the certification program and I took the inclusive and social business certificate,” she says.
“I don't think I could have found the equivalent of those two things combined at another top business school.”
As well as the seven different specializations on offer during the second half of the program, students in the HEC Paris MBA cover business fundamentals like finance, economics, and organizational behaviour during the first half of the 16-month program.
Throughout her time with Amazon, Hilary had gained expertise in a number of business areas, and had picked up technical skills in data and analytics. She also knew to always keep the end customer in mind. But the core MBA curriculum helped her fill in the gaps and provided a more holistic view of business.
“There were so many things I didn’t know,” she says, “Amazon prepared me a lot but the MBA gave me more in terms of knowing how to structure a business.”
From MBA to sustainability startup
Along with expanding her business knowledge, the program also provided Hilary with useful skills when she began to form the plan for Yūgen Earthside, her sustainable travel business. Yūgen Earthside is a sustainable travel-booking platform, sourcing trips from responsible tour operators. The company also offers informational resources on responsive travel and climate impact, and supports a give-back model in which a percentage of the profits are donated to sustainable tourism projects.
She was able to draw up the business plan as part of her assessed work at HEC. Drawing it up during the program meant Hilary was able to pitch the model to a professor who provided her with feedback, allowing her to perfect the project over a number of months.
“By the time I graduated all the theoretical business planning and market research was done,” she says.
In bringing the model to life, Hilary has also relied on connections from the program. HEC Paris students have access to a 60,000 strong alumni network, as well as classmates and professors.
“One of my classmates designed the company logo, another classmate is a regular content contributor to our blog, and other classmates have been interns,” Hilary says. “I have to give a lot of credit to the MBA.” An alumnus, who started his own company, serves as one of her mentors.
Yūgen Earthside now offers more than 30 different sustainable travel tours. As she looks to expand in the future, Hilary wants to keep that connection with HEC Paris alive.
“I would love to keep it in the HEC family because so many people from the school have already been instrumental in making Yūgen Earthside what it is today," she says.
I have met the most competent and diverse batch in this school. These people not only thrive on their own but also makes sure that you are doing it with them. The professors will take your had and walk you through all milestones and make sure you are not left behind. I have found their extracurriculars extremely engaging. There was always a room to have social life after academic life. The only hindrance is the location of the school, it is slightly outside city and living in city is expensive.
Sarah
Verified
18/03/2022
On Campus
Internationality and diversity of opportunities
About my programme I would say it is very international and flexible: we have the opportunity to choose exactly the courses we want. But at the same time, the frame of the campus is crucial in students' life and enable us to create friendships.
Student
Verified
29/10/2021
On Campus
Great selection of people
While HEC's MBA is highly selective, I really enjoy the type of people HEC's selects to make sure everybody gets the best out of their MBA experience and networking opportunities. Not only it's an incredibly diverse pool of people (~60 nationalities) but most importantly they make sure to let in friendly empathic and curious people.
Veronique
Verified
28/10/2021
Blended
Best in France for Grande ecole
A prestigious business school. Languages are important. It is better to have a scientific baccalaureate with excellent grades in high school and good assessments.
The courses are well designed as per the latest trends and practicality of learning in stressed upon. Overall, a very good experience.
Ghadi
Verified
11/06/2022
On Campus
Diversity and quality of fellow students
Very international and interesting place to be and opens a lot of opportunities, however the administration is very french and facilities are subpar (gym, classrooms) meaning the academic affairs is pretty much useless and lastly we are graded on a curve which can create a toxic environment because of the competition. With that being said the pros outweighs the cons by far.
Student
Verified
27/03/2022
On Campus
The quality of the teachers, the campus, the clubs
The school is very international indeed, we have courses with international students and share things with them within the extra academic life (in the social clubs especially). We have great career prospects if we prepare ourselves well - however, the global curriculum is still very finance-oriented, which is a pity for other interesting domains of the company world, which does not rely on finance only. The social clubs are good practice for the management and for now, are quite independent.
Lb
Verified
26/03/2022
On Campus
HEC Paris awaits you
HEC Paris is really a nice place to do a master's in business. Many classes are useful and interesting (corporate finance, financial accounting, contract law…), some are less - but the curriculum is to be reviewed in the year to come. Regarding the student life, it is incredible, with about 130 clubs, lots of great parties with even greater people. The Jouy campus offers a lot of opportunities to do sports, and you can breathe fresh air every day. HEC also helps a great deal to find an internship or a job.
Rajarshi
Verified
28/10/2021
Blended
A dream institute
Enrolling in the HEC MBA was by far the best decision I made for myself. The people and faculty are great, with lots of opportunities to meet people and expand your horizons. Very nice campus where I have had some good running sessions.
The alumni network is superb and very helpful. It also has a good support system for entrepreneurs. Would definitely recommend it!
Student
Verified
19/10/2021
On Campus
Good choice for a career boost
The classes were extremely practical and relevant to the current challenges that businesses are facing. You have access to a wide range of professionals and good career prospects once you leave the university.
Student
Verified
7/07/2022
On Campus
Cultural experience
I have met the most competent and diverse batch in this school. These people not only thrive on their own but also makes sure that you are doing it with them. The professors will take your had and walk you through all milestones and make sure you are not left behind. I have found their extracurriculars extremely engaging. There was always a room to have social life after academic life. The only hindrance is the location of the school, it is slightly outside city and living in city is expensive.
Sarah
Verified
18/03/2022
On Campus
Internationality and diversity of opportunities
About my programme I would say it is very international and flexible: we have the opportunity to choose exactly the courses we want. But at the same time, the frame of the campus is crucial in students' life and enable us to create friendships.
Student
Verified
29/10/2021
On Campus
Great selection of people
While HEC's MBA is highly selective, I really enjoy the type of people HEC's selects to make sure everybody gets the best out of their MBA experience and networking opportunities. Not only it's an incredibly diverse pool of people (~60 nationalities) but most importantly they make sure to let in friendly empathic and curious people.
Veronique
Verified
28/10/2021
Blended
Best in France for Grande ecole
A prestigious business school. Languages are important. It is better to have a scientific baccalaureate with excellent grades in high school and good assessments.
The courses are well designed as per the latest trends and practicality of learning in stressed upon. Overall, a very good experience.
Ghadi
Verified
11/06/2022
On Campus
Diversity and quality of fellow students
Very international and interesting place to be and opens a lot of opportunities, however the administration is very french and facilities are subpar (gym, classrooms) meaning the academic affairs is pretty much useless and lastly we are graded on a curve which can create a toxic environment because of the competition. With that being said the pros outweighs the cons by far.
Student
Verified
27/03/2022
On Campus
The quality of the teachers, the campus, the clubs
The school is very international indeed, we have courses with international students and share things with them within the extra academic life (in the social clubs especially). We have great career prospects if we prepare ourselves well - however, the global curriculum is still very finance-oriented, which is a pity for other interesting domains of the company world, which does not rely on finance only. The social clubs are good practice for the management and for now, are quite independent.
Lb
Verified
26/03/2022
On Campus
HEC Paris awaits you
HEC Paris is really a nice place to do a master's in business. Many classes are useful and interesting (corporate finance, financial accounting, contract law…), some are less - but the curriculum is to be reviewed in the year to come. Regarding the student life, it is incredible, with about 130 clubs, lots of great parties with even greater people. The Jouy campus offers a lot of opportunities to do sports, and you can breathe fresh air every day. HEC also helps a great deal to find an internship or a job.
Rajarshi
Verified
28/10/2021
Blended
A dream institute
Enrolling in the HEC MBA was by far the best decision I made for myself. The people and faculty are great, with lots of opportunities to meet people and expand your horizons. Very nice campus where I have had some good running sessions.
The alumni network is superb and very helpful. It also has a good support system for entrepreneurs. Would definitely recommend it!
Student
Verified
19/10/2021
On Campus
Good choice for a career boost
The classes were extremely practical and relevant to the current challenges that businesses are facing. You have access to a wide range of professionals and good career prospects once you leave the university.
Student
Verified
1/06/2024
On Campus
Diverse
HEC, as an academic institution, serves as a launching pad for students to excel in their pursuits and careers. The diversity among students and professors is truly remarkable. The chance to attend seminars across five major continents is unparalleled. The exposure and relationships it fosters are invaluable.
Student
Verified
31/05/2024
On Campus
Super diverse
It's a super diverse and fascinating environment with tons of chances, but the management is very French, and the facilities like the gym and classrooms are not great. This makes the academic side quite ineffective. Plus, we're graded on a curve, leading to a competitive and sometimes toxic atmosphere. Despite all that, the benefits definitely overshadow the drawbacks.
John
Verified
10/06/2024
On Campus
Surreal academic experience
What stood out to me about HEC was the direction and insight it offered on coding approaches. Prior to joining the program, I attempted self-learning, but I felt disoriented and lacked a starting point.HEC enabled me to grasp the basics of programming and provided support when I encountered obstacles. Without that guidance, I doubt I would have achieved the progress I have made to date.
John
Verified
10/06/2024
On Campus
Good security
HEC boasts a dedicated team of security personnel who undergo rigorous training to ensure the perpetual maintenance of tranquility and orderliness within the institution. Their unwavering efforts are directed towards fostering a sense of security among the student body, thereby enabling them to channel their energies predominantly towards their academic pursuits.
Student
Verified
17/07/2024
On Campus
Innovative teaching method
I am thoroughly enjoying my time at HEC, from the innovative teaching methods to the welcoming campus environment, which is particularly supportive of international students. The extracurricular opportunities, such as sports and associations, are incredibly valuable. Additionally, the career services offered are exceptional. Overall, I find my experience at HEC to be truly enriching.
Student
Verified
3/10/2024
On Campus
mim
HEC Paris has been a transformative experience for me. The caliber of the faculty, the diversity of the student body, and the global network it offers are unmatched. The curriculum is highly flexible, allowing students to tailor their learning experience to their career goals, and the focus on real-world application through case studies and consulting projects provides invaluable hands-on experience. The campus itself is beautiful, and the opportunities to engage with leading companies through internships, competitions, and networking events have been incredible. HEC truly prepares you to be a leader in today's complex business world. I couldn’t have asked for a better program to propel my career forward.
Student
Verified
21/09/2024
On Campus
Unwavering enthusiasm
Here's the first paragraph:
I embarked on a journey to Paris, where HEC University welcomed me with open arms. As I stepped onto its prestigious campus, I was captivated by the infectious energy and innovative spirit that filled the air. The passionate faculty, industry experts, and fellow visionaries from around the globe shared their knowledge with unwavering enthusiasm."
Student
Verified
9/10/2024
On Campus
Exceptional Experience
HEC offers an exceptional experience that I highly recommend. The small-town setting allows for a unique blend of academic rigor and community engagement. The peaceful campus and close-knit student body create a warm environment. Proactive engagement with professors yields valuable guidance. Friendships may blossom slowly, but persistence pays off. The city's beauty, scenic views, and diverse eateries near campus enrich the experience. University dining may not impress, but it's decent.
Student
Verified
28/01/2025
On Campus
A Transformative Experience
Attending HEC Paris is an exceptional experience, combining world-class education with personal and professional growth opportunities.
The courses are incredibly engaging, delivered by highly qualified professionals who are specialists in their domains and often work or have work experience in prestigious companies. Far from being purely theoretical, the programs emphasise practical, hands-on learning, allowing students to dive deep into whichever area they want to specialise in. The variety of elective courses is remarkable - you can explore anything from advanced financial techniques to more cultural disciplines like politics, arts, and cinema.
Beyond academics, the student life at HEC is vibrant and dynamic. With over 50 student associations to join, there's something that will fit for everyone. Whether you are passionate about entrepreneurship, sports, arts, cuisine, social causes or anything else, HEC offers a space to explore and develop your interests.
The campus itself is well-equipped, providing students with everything they need for a comfortable and enriching experience. From excellent accommodations and sports facilities with professional coaching to a sprawling green area perfect for walking or relaxing, the environment is both stimulating and tranquil. And with Paris just a short bus ride away, students have the added benefit of easy access to one of the world's most beautiful cities.
However, what truly sets HEC apart is the unparalleled networking opportunities it provides. The school fosters connections through daily conferences in various fields of business (and not only business), networking events, site visits, and alumni cocktails. The alumni network is incredibly powerful, opening doors to countless opportunities and making it easier to connect with professionals in your dream field. The career center is another standout feature, offering invaluable support to help students navigate their career paths.
In conclusion, HEC Paris is much more than a top-tier European business school - it’s a transformative experience that equips you with the knowledge, skills, and connections to achieve your goals while also helping you discover what you’re truly passionate about.
Student
Verified
21/02/2025
On Campus
Exceptional and esteemed institution
My time at HEC Paris was nothing short of incredible! The exceptional faculty, cutting-edge curriculum, and breathtaking campus exceeded my expectations. But what truly made my experience stand out was the diverse and dynamic community. I forged lasting bonds with people from all corners of the globe and gained invaluable insights from their unique perspectives.
The career prospects and alumni network that come with graduating from HEC Paris are unparalleled. I feel privileged to have been part of this esteemed institution and wholeheartedly recommend it to anyone seeking a top-tier business education.
Mawia
Verified
24/04/2025
On Campus
My study Experience at HEC Bussiness School
Programs are generally tought in English and have Strong academic foundation and access to practical business knowledge.
Located in the center of Paris with good environment and professors.
But the administration is very slow and annoying.
And secondly if your financial situation is not strong than i don't think it will be a smart choice.
