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HEC Paris MBA Launches Passion Project—A Sustainable Travel Startup

Working for Amazon, Hilary Matson had already achieved what many MBA students dream of. But Hilary wanted to be an entrepreneur and used the HEC Paris MBA to launch her own sustainable travel startup


Wed May 26 2021


Amazon hires around 1,000 MBA graduates each year and many students dream of working in Big Tech, but Hilary Matson decided to leave her role at Amazon to pursue the HEC Paris MBA and follow her dream of starting a business.

During eight-plus years at Amazon, Hilary travelled the world to countries like China, Germany, and Japan, and worked in the company's Paris office. She also gained experience across multiple departments, in finance, supply chain management, and marketing. 

In search of something new, she enrolled at HEC Paris to start a new journey towards launching her own sustainable travel startup. 

Leaving Amazon to pursue a passion for travel 

Hilary fell in love with travel during her university studies. After taking her first role with Amazon as a financial analyst, she was able to go on business trips to China and Japan. 

“I was passionate about travel as a hobby,” she says, “I loved the fact that I was working in a company where I could work with international colleagues.” 

Originally from Seattle, Washington, Hilary always dreamt of living in Paris, and she made it her goal to move with Amazon to the office there. She strategically chose jobs in different departments within Amazon headquarters in Seattle to try to make herself the best possible candidate for a transfer. 


In April 2016, Hilary was given the opportunity to move to Paris as a senior product marketing manager working with the video games team. Once in France, she travelled to neighbouring countries like Luxembourg, Italy, and the UK. 

“It was a nice way to see different areas of the world while combining work and travel,” she explains. 

But after nearly a decade, Hilary’s career outlook changed. Having joined Amazon through an internship straight after her undergrad degree at the University of Washington, the company had defined her working life. Though she had enjoyed her time there, she felt something was missing. 

“I wanted to be doing something I was passionate about,” she says. “At that point travel was just a hobby, and being an entrepreneur hadn’t actually crossed my mind.”   

Enrolling in the HEC Paris MBA 

Her search for something new led Hilary to the HEC Paris MBA program. The program is ranked seventh in the world by the Financial Times. Students benefit from studying at a business school located near the historic city of Versailles and close to La Défense, one of Europe’s largest business districts. 

Having lived and worked in Paris for almost three years, studying there was an easy decision for Hilary. She had also decided the next step in her career development was entrepreneurship, and she was attracted by the program’s entrepreneurial focus—around 25% of the school's graduates go on to start their own ventures. 

“I chose HEC Paris specifically because they had the entrepreneurship specialization. They also had the certification program and I took the inclusive and social business certificate,” she says. 

“I don't think I could have found the equivalent of those two things combined at another top business school.” 

As well as the seven different specializations on offer during the second half of the program, students in the HEC Paris MBA cover business fundamentals like finance, economics, and organizational behaviour during the first half of the 16-month program.

Throughout her time with Amazon, Hilary had gained expertise in a number of business areas, and had picked up technical skills in data and analytics. She also knew to always keep the end customer in mind. But the core MBA curriculum helped her fill in the gaps and provided a more holistic view of business. 

“There were so many things I didn’t know,” she says, “Amazon prepared me a lot but the MBA gave me more in terms of knowing how to structure a business.” 


From MBA to sustainability startup 

Along with expanding her business knowledge, the program also provided Hilary with useful skills when she began to form the plan for Yūgen Earthside, her sustainable travel business. Yūgen Earthside is a sustainable travel-booking platform, sourcing trips from responsible tour operators. The company also offers informational resources on responsive travel and climate impact, and supports a give-back model in which a percentage of the profits are donated to sustainable tourism projects.

She was able to draw up the business plan as part of her assessed work at HEC. Drawing it up during the program meant Hilary was able to pitch the model to a professor who provided her with feedback, allowing her to perfect the project over a number of months. 

“By the time I graduated all the theoretical business planning and market research was done,” she says. 

In bringing the model to life, Hilary has also relied on connections from the program. HEC Paris students have access to a 60,000 strong alumni network, as well as classmates and professors. 

“One of my classmates designed the company logo, another classmate is a regular content contributor to our blog, and other classmates have been interns,” Hilary says. “I have to give a lot of credit to the MBA.” An alumnus, who started his own company, serves as one of her mentors. 

Yūgen Earthside now offers more than 30 different sustainable travel tours. As she looks to expand in the future, Hilary wants to keep that connection with HEC Paris alive. 

“I would love to keep it in the HEC family because so many people from the school have already been instrumental in making Yūgen Earthside what it is today," she says.

Student Reviews

HEC Paris




On Campus

Cultural experience

I have met the most competent and diverse batch in this school. These people not only thrive on their own but also makes sure that you are doing it with them. The professors will take your had and walk you through all milestones and make sure you are not left behind. I have found their extracurriculars extremely engaging. There was always a room to have social life after academic life. The only hindrance is the location of the school, it is slightly outside city and living in city is expensive.




On Campus

Internationality and diversity of opportunities

About my programme I would say it is very international and flexible: we have the opportunity to choose exactly the courses we want. But at the same time, the frame of the campus is crucial in students' life and enable us to create friendships.




On Campus

Great selection of people

While HEC's MBA is highly selective, I really enjoy the type of people HEC's selects to make sure everybody gets the best out of their MBA experience and networking opportunities. Not only it's an incredibly diverse pool of people (~60 nationalities) but most importantly they make sure to let in friendly empathic and curious people.





Best in France for Grande ecole

A prestigious business school. Languages ​​are important. It is better to have a scientific baccalaureate with excellent grades in high school and good assessments. The courses are well designed as per the latest trends and practicality of learning in stressed upon. Overall, a very good experience.




On Campus

Diversity and quality of fellow students

Very international and interesting place to be and opens a lot of opportunities, however the administration is very french and facilities are subpar (gym, classrooms) meaning the academic affairs is pretty much useless and lastly we are graded on a curve which can create a toxic environment because of the competition. With that being said the pros outweighs the cons by far.




On Campus

The quality of the teachers, the campus, the clubs

The school is very international indeed, we have courses with international students and share things with them within the extra academic life (in the social clubs especially). We have great career prospects if we prepare ourselves well - however, the global curriculum is still very finance-oriented, which is a pity for other interesting domains of the company world, which does not rely on finance only. The social clubs are good practice for the management and for now, are quite independent.




On Campus

HEC Paris awaits you

HEC Paris is really a nice place to do a master's in business. Many classes are useful and interesting (corporate finance, financial accounting, contract law…), some are less - but the curriculum is to be reviewed in the year to come. Regarding the student life, it is incredible, with about 130 clubs, lots of great parties with even greater people. The Jouy campus offers a lot of opportunities to do sports, and you can breathe fresh air every day. HEC also helps a great deal to find an internship or a job.





A dream institute

Enrolling in the HEC MBA was by far the best decision I made for myself. The people and faculty are great, with lots of opportunities to meet people and expand your horizons. Very nice campus where I have had some good running sessions. The alumni network is superb and very helpful. It also has a good support system for entrepreneurs. Would definitely recommend it!




On Campus

Good choice for a career boost

The classes were extremely practical and relevant to the current challenges that businesses are facing. You have access to a wide range of professionals and good career prospects once you leave the university.






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