What makes you unique? What can you bring to the workplace environment? These are just a few of the questions you should be asking yourself when identifying your personal brand for your career.

In this BusinessBecause Presents workshop, senior writer, Shannon Cook, speaks with faculty and alumni from the Old Dominion University Strome College Of Business MBA program about how to create a professional brand that works and how to use this brand throughout the entire job application process.

Panelists from ODU include Susan K. Craft, professor of human resources, Melville (M.J.) Walters, program manager at Chewy, and Shanna Wood, MBA program manager. 

Key takeaways from this webinar:

→ Find out why your personal brand matters and how to identify it yourself

→ Hear about how cultivating your personal brand can lead to career success, with insight from an ODU MBA alum who transitioned from a career in the military to program management

→ Gain a glimpse into the learning experience at ODU and hear about what makes this US business school unique