However, digital transformation doesn’t just mean embracing new tech such as AI or blockchain. Successful business transformation requires the right mindset as well as an in-depth knowledge of technology—and that’s where employees with the right skill sets can be a great advantage.
The MBA at Lancaster University Management School ensures that its students have what it takes to successfully implement digital transformation in their future careers. The curriculum includes deep dives into business innovation and opportunities to experience technological innovation first-hand, preparing students to implement transformation in their future careers.
Lancaster MBA graduate Demilade Adenuga (pictured below) looked to an MBA to switch up her career path, and is now at the forefront of change in her consultancy role.
After spending four years as a senior auditor at EY, she wanted to experience something different, and knew the broad curriculum on an MBA program could guide her towards a new career. Now, she’s a management consultant at Accenture, specializing in digital finance transformation.
BusinessBecause spoke to Demilade about how her MBA prepared her to work in digital transformation and the skills she gained that help in her role today.
Understanding the complexities of business
Unlike a business master’s degree, an MBA program offers a broad curriculum, which is an advantage when students are thinking about digital transformation.
“An MBA is helpful because it opens your mind to understand the complexities of a business and how every function and decision is important and has an impact,” explains Demilade.
Like many other MBA programs, the Lancaster MBA curriculum covers all aspects of business including marketing, strategy, organizational behavior, finance, and ethics. Each module is guided by thinking about transformation, and putting those skills into practice.
As well as practical group work within each module, there are four ‘Challenge Modules’ on the curriculum, placing students in the same room as real businesses. These modules encompass different aspects of business thinking: the Business Management Challenge, the Entrepreneurial Challenge, the Consultancy Challenge, and the Corporate Challenge.
In the Consultancy Challenge, Demilade had the opportunity to work directly with companies to address post-Covid challenges. Consequently, she learned to think about transformation not just in a vacuum, but as a solution to significant business challenges.
“In my search for a school, I looked for where I could explore, learn, and apply the gained knowledge,” adds Demilade. “Lancaster Management School, which is known for its experiential learning, provided what I needed.”
Seeing real-life innovation on an MBA
As well as the four Challenge Modules, the Lancaster MBA provides additional opportunities for students to apply their digital skills and see real-life innovation.
The Digital Innovation in Business module gives students a deep-dive into digital transformation at companies, exploring exactly how new technologies have changed the business world over time. As part of this module, Demilade and her peers visited Bletchley Park, the home of England’s World War II codebreakers.
As part of the trip, students came face-to-face with the computers that enabled the Allies to break the German Enigma code. Getting up-close with innovation and exploring the combination of place, talent, and technology helped Demilade think differently about innovation.
“Digital transformation is a continuous process,” she asserts. “It leads to successful outcomes only when the digital core of a business is strong with the right talent, strategy, and environment.”
Landing a graduate role in transformation
During her MBA, Demilade attended frequent networking events outside of the consultancy challenges which brought students and businesses together. These events with alumni enabled her to practice her networking skills and put her in a strong position to apply for jobs at the end of her program.
Consequently, shortly after finishing the program, Demilade landed her job as a management consultant with Accenture, focusing specifically at digital finance transformation.
“The role was the change in career path I was looking for, where my previous experience is relevant, and I could explore broad domains like technology,” she explains.
As you would expect, digital transformation is a crucial element to Demilade’s role. Her experiences working alongside real companies on transformation, and exploring how technology can make a difference to companies, enables her to think more strategically in her role.
“My role involves targeting transformation challenges or changes faced by the C-suite, especially the CFO in an organization—to help CFOs or finance executives navigate through digital disruptions to deliver value for the business,” says Demilade.
“Being part of the process of design to implementation and knowing that value is created for a wider population of end users or customers excites me,” she concludes.
Lancaster University Management School
An exceptional educational establishment in the North West of England.
This university has been a fantastic life experience as well as a great academic one. I first decided to go to Lancaster University Management School due to its exceptional business education facilities and have not been disappointed. I recommend the university to anybody that wants to put themselves in a strong position for a career upon graduation.
Overall, the instruction is decent, however it also depends on your department. The people are friendly, in my opinion. The sporting events are enjoyable, and there is a good sense of community. Although the city is quite remote, it is nonetheless attractive.
Lancaster University honest review
The education system in the university is excellent especially that of the Management School. The campus has great facilities for students to study and live in a relaxed manner. The students can engage in various activities through the socities.
Great opportunities to think beyond
Lancaster University provides a lot of good opportunities to think beyond.There Entrepreneurship in residence program helps students to meet and seek guidance about entrepreneurship and the challenges.Their Work in progress program help to fabricate your startup idea and further to pitch to the potential investors.Apart from that there are lot of programs like Enactus, guest lectures and guidance from seniors to help and shape your career needs. They provide lot of opportunities to shape up your employability skills.
A top university in the UK for management science!
If you’re interested in management science studies, Lancaster University is one of the top universities in the UK. The faculty is renowned and have a sterling reputation for research in management science. Candidates specifically interested in Forecasting would find the Centre for Marketing Analytics and Forecasting especially relevant to their field. Besides, the ROI is good as the overall cost compared to other universities is less.
Great university for academia – not great for 'entrepreneurs'
Please keep in mind that my review is nuanced by my expectations of an Entrepreneurship degree :) I came to Lancaster University because it was one of the top universities to have a course in Entrepreneurship. After 4 years in this degree, my most valuable experience has been my placement and not the actual course. The course is heavily focused on impractical elements, which is a bit odd for an Entrepreneurship degree. There are some modules that involve hands-on work but the faculty support for such things has not been great. My course also involved a lot of teamwork which has been fantastic and really prepared me when it comes to dealing with the diversity of opinions. In terms of career prospects, the management school does A LOT to host events, workshops and support sessions to help you build up your employability skills. Although, I wish there was more acknowledgement of SMEs/startups as a viable career option. The entrepreneurship team which is meant to support budding businesses is really stepping up their game with tons of guest speakers, workshops and pitching opportunities. The location is a concern if you're not in STEM, Law or Accounting and Finance. Business requires networking with the broader community. However, for Lancaster students, the best bet is a trip down to Manchester or London. On the flip side, living in Lancaster is much cheaper! Overall, if the purpose of your university experience is to receive top academic education and have great facilities at your disposal, Lancaster is a great choice. But if you want to be in business and entrepreneurship, I would look elsewhere.