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Imperial Launches New MSc Strategic Marketing Program

Aimed at ‘marketers of tomorrow’, Imperial’s new marketing program will begin in October 2011


Mon Dec 20 2010

For those looking to become big marketers in the future, here is a program that would help pave your way. Imperial College Business School is starting a Master of Science in Strategic Marketing from October 2011, aimed at the 'marketers of tomorrow'.

The full-time 12-month program focuses on exploring the fundamentals of marketing, with special emphasis on technology and digital media.

According to Professor Nelson Phillips, Chair in Strategy and Organizational Behaviour, this program is a special one: “The intention is to teach people, and help them to work through the newest findings in marketing, understand the importance of technical changes that are happening with the internet and mobile marketing, and also social change and how that is impacting marketing.

“We aim to have context in terms of technological, social and business context of marketing which will help them get entry-level positions and move up quickly in the companies they are placed in.”

The MSc Strategic Marketing program was started after Imperial recognised the need for people who are well-trained in marketing, and its own strong marketing research group. By combining these two, the program has been designed to reflect the school’s know-how from corporate partners and companies.

The primary focus remains on leadership and working in groups while exposing students to consumer behaviour, brand management and pricing models.

Aimed at recent graduates with less than two years of work experience, this program hopes to give students hands-on experience to help them better understand strategic marketing in practice.

Marketing professor Dr. Andreas Eisingerich explains the aim of this demanding course. “The goal is simple: help students harness social technology in support of a clear signal and a focussed goal.” He also stresses knowing that one does not need a lot of money or power to make a change using marketing.

Students on this course will also get a chance to work with faculty in engineering and medicine, using real-life case studies to better understand what marketing is all about.

The course tuition fees are £19,950 and applications will be open from late December 2010 for next year’s intake. Scholarships are also available.

For more details on the course and the requirements for applying, click here.

Student Reviews

Imperial College Business School




On Campus

Innovative, Immersive and an Excellent Curriculum

The MSc Strategic Marketing course opens many avenues into the business world at Imperial. The coursework consists of group-based assignments, individual reports, and sometimes, examinations. The Careers team helps you with your CV, Cover letters, and other job application support. Imperial truly lives up to its name!




Very applicable courses

I enjoyed studying here for my master degree as I could feel that I was surrounded by very clever people, and I did learn a lot of knowledge that I could directly put into use into my current internship




Diversity and Professional Development

Imperial College London is an innovation hub with expertise across multiple industries. The international student body exposes students to endless cultures and experiences. Furthermore, the Careers team at Imperial is second to none as directors help guide students to the career paths of their dreams.




Business School

Imperial college business school has amazing facilities, amazing staff. I particularly like the business school cafe although it would be nice if they added a few more power sockets in the open space and heating for winter. The course is really good too. Very interactive classes and highly diverse environment.




Career Services

Very strong university with good quality faculty and a very strong career services team that prepared students well for the jobs market. Very nice facilities in the city center. Good sessions organised with employers.




Chinese students majored in English- now strategic marketing

My undergraduate major was English back in China and now an MSc student in strategic marketing at Imperial. For Chinese students who share similar experiences with me, you can get as much/deep as you want about marketing with some challenging group works and inspiring lectures. At the same time, if you just want to get the degree anyway with less effort, it's possible as well... ...