Each year students around the world flock to marketing Masters programs to learn topics like consumer behaviour, digital marketing strategy, and management theory. So which business schools offer the world’s best marketing Masters programs?
The 10 Best Marketing Masters Programs In The World
According to the QS 2024 global Master in Marketing ranking. HEC Paris is the best place to study for a Master in Marketing in 2024. The prestigious French Grande Ecole has been voted Europe’s top business school, and it also leads other rankings for programs including the Master in Finance and Master in Management.
ESSEC Business School follows HEC Paris in second place, holding its position from 2023. Spain's IE Business School rounds out the top three best marketing masters programs for 2024.
ESCP Business School has held its position in fourth place, joined by Imperial College Business School which has dropped from third place. Columbia Business School drops from fifth to sixth, the leading M7 business school is the sole US representative among the top 10.
Spain’s ESADE Business School offers the seventh highest-ranked Master’s in Marketing in 2024. Its followed by the UK's Warwick Business School in ninth, rising two places from the previous year. The final school to make the top 10 is another French institution, EDHEC Business School.
European business schools often dominate business masters rankings, with the MBA the more established degree among business schools in the US. There's a total of nine European business schools in the list. French business schools dominate the ranking with five among the top 10, followed by the UK with two schools.
The QS Masters in Marketing ranking is assessed based on surveys of academics, business school staff, and employers. The ranking is weighted according to the following categories: employability, alumni outcomes, value for money, thought leadership, and class and faculty diversity.
The most important category is employability, with a 35% weighting. QS also gives a 20% weighting to both value for money and thought leadership.
World's Best Marketing Masters Programs: Top 10
Are The World’s Best Marketing Masters Programs Worth It?
So what’s the benefit of enrolling in one of these top Masters in Marketing? And how does that weigh up against the cost of tuition?
The HEC Paris Master in Marketing costs around $31k for tuition for the one-year degree. But that initial investment tends to help students make impressive career moves after graduation. 96% of students land roles within three months of graduation, with average starting salaries of around $53k.
At Columbia in the US—where the cost of tuition is often much higher than Europe—tuition is more than double HEC Paris, at around $112k including mandatory fees and living expenses. The majority of Columbia grads also land roles within three months, entering landing top roles with companies including Google, ByteDance, Salesforce, and Unilever.
There are more affordable options available which still offer strong employment opportunities. The EDHEC Master in Marketing, for example, costs around $27k. Key recruiters from the program include some of the world’s largest companies, including Amazon and Procter & Gamble. Along with leading names in luxury like Christian Dior Couture and Hermes.
The strong employment opportunities available for Master in Marketing grads mean you should start seeing a return on your investment immediately after leaving the degree. If you study in Europe, you’re likely to see an even faster return.