To keep up in the everchanging business world, you need to have a modern, adaptable skill set—here are 4 ways an innovative master’s degree could help you
Revolutionary advancements in tech, such as robotics and AI, responses to climate change, and the ever-shifting nature of the modern workplace are transforming businesses across sectors.
To keep up with the business world beyond the classroom, business schools are continually innovating their curricula.
The master’s degrees on offer at the University of Liverpool School of Management place an emphasis on business innovation to prepare students for the modern workforce.
Dr David Cockayne, an associate professor in the Management School's Marketing Group, explains what makes their master’s degree programs distinct.
"When you look at our suite of programs, you can see that we are creating bespoke agile master’s degrees rather than more generic conversion ones.”
1. New skills and knowledge acquisition
In our current climate, almost every industry is changing rapidly to adapt to market needs.
If you don’t continue to upskill, you might get left behind. Completing an innovative master’s degree will help you to increase your generalist business knowledge while allowing you to specialize and become an expert in your chosen field.
Big data analytics is an industry that’s exhibiting huge demand for qualified individuals to take up global management careers. Liverpool’s MSc in Business Analytics and Big Data can help you do just that.
Through courses, such as Data Mining and Machine Learning and Sustainable Supply Chain Management, students develop an ability to assess the insights provided by big data and business analytics.
David (pictured) explains how Liverpool Management School teaches master’s students to be digitally fluent enough to predict the continuing changes in the world.
“In our Business Analytics and Big Data and FinTech programs, we give students the tools to do the analysis to see the changes in finance and accounting practices, but equally to understand how these practices are going to continue changing,” he says.
Leveling up technical, transferable skills is a priority within all the master’s programs, he adds.
The Financial Technical (FinTech) MSc gives students a modern skill set, which aims to future-proof learning and employability across fields such as blockchain, digital banking, the future of global payments, cryptocurrencies, digital business strategy, big data, as well as the future of management.
Ramsha Bukhari, a Pakistan native and recent graduate of the Advanced Marketing MSc, developed her marketing skills within a modern day business context through practical classes and projects.
“My skill set has expanded significantly, particularly in the realm of design thinking and marketing analytics, which is trending in the industry right now.”
In her Design Thinking module, she had to devise a new product or service and use the design thinking principles to solve a marketing challenge or problem facing society.
“I did detailed research that culminated in the conceptualization of an app to tackle food waste,” Ramsha says.
2. Connections that will help you in the future
One of the major advantages of business school is the ample network you develop there, both with fellow students and industry-facing experts.
A unique program at Liverpool is the MSc in Sports Business and Management, which David Cockayne founded on modern principles.
“I wanted something different, something a bit more critical, and a bit more engaging. So, I got the chief executives of our local football clubs, I got people from some of the big consulting practices, and people who had studied on sports programs to contribute to developing the program.”
From guest speakers to experiential modules to the capstone project, students meet business leaders across the sports industry throughout the program.
In the capstone Sports Business Practice module, students visit Premier League Football clubs as well as high-profile sports businesses from cricket, rugby, and other sports.
Students have access to sports business speakers to enhance their understanding of the practical aspects of working in the industry’s global business market.
3. Leadership abilities
Advancing leadership capabilities is a common goal of business schools as it’s essential to progressing in business.
Modern day leadership requires an updated set of skills. With ESG practices, and initiatives to promote inclusion and diversity, managers are required to have a new understanding of leadership.
Liverpool's Advanced Marketing MSc prioritizes leadership lessons through a modern lens.
“The Advanced Marketing MSc builds leadership and senior management capabilities in marketing,” David says. “This is to answer broader macro questions, but also to give the students a space to learn with the tools and the data that they would in practice.”
The marketing courses at Liverpool Management School focus on modern approaches, including Responsible Marketing and Marketing and Digital Analytics. These courses equip students with valuable knowledge they can apply to advance their careers.
“Most employers want us to have skills that will help us translate data into actionable insights,” Ramsha (pictured) says.
4. Personal development
Master’s degree programs can not only advance your technical skill set but these programs may help advance your communication and interpersonal skills.
This is something that Ramsha found beneficial, helping her to continue growing in the future marketing business world.
“I’m now far more skilled and consider inclusivity and sustainability when devising marketing strategies—aspects that are needed for future marketing business leaders,” she concludes.
Well I won't tell you about all the great things about this university. But I'll just tell you my honest experience about it.
I have visited almost all the places here. This university knows how take care of their students. Be it any aspect, be it career and placement department, be it societies, be it organising committees, they know what all issues a student can face and they are ready with the solutions already.
Professors here are so welcoming. You can literarily bother them ample number of times but they will still be so nice with you. They actually put a lot of efforts to make letures more fun. They try their best to focus on each and every student and check if they are comfortable or now.
Coming to the offerings. They know that there will be a lot of international students and there will be a lot of issues they will face in adjustment over here. So they organised a lot of events, distributed a lot of free vouchers just to make students feel welcomed over here.
Trust me if you are looking for a Uni for yourself or for someone, do add this one on your priority list.
Hani
Verified
26/09/2023
On Campus
Fantastic school
The lecturers are incredibly experienced in their field of study, and it shows when they teach. They know what they are talking about, and that instills a level of trust that you have made the right choice coming to this university. They are supportive and charismatic - exactly how lecturers should be!
The accommodation is all fantastic too. Homely, comfortable, so close to campus. Even Greenbank, which is a 15 minute bus journey from campus, has its perks (heavily discounted bus pass - from £400 to £60 and free gym membership).
There are so many societies too! Literally one for everything. During the society fair, they were all so welcoming which is so great to see.
The lecture theatres are all top-notch too. It feels so modernistic. It really feels like I have had a big step up from sixth form to university. I made the right choice by coming to UoL!
Keira
Verified
10/09/2023
On Campus
Original RedBrick Review!!
The Marketing Course at this uni a great course with exceptional industry connections - for example a brand assessment centre from The Hut Group and an assessment centre at Anfield Football Stadium! The campus is great as it is all connected and everything can be found there - so whether you are a Starbucks or Cafe Nero kind of person the campus has everything. Freshers is great with campus tours, city walks and course talks to connect you with fellow coursemates. Halls was also a great experience - I loved the halls packs where you can get free tshirts, baking kits and we even got free dominoes pizzas!!
Francesca
Verified
5/09/2023
On Campus
Enjoyed every aspect of it!
My experience studying Marketing at the University of Liverpool has been amazing! All the lecturers and students have been so lovely and helpful. The management school building is my favourite place to study. I would recommend studying Marketing at the University of Liverpool because the content is so engaging and the assignments are creative.
Ramy
Verified
11/07/2023
Online
Quality
Perfect learning methodologies and curriculums, the most i liked about my learning experience with University of Liverpool is the professionalism, in delivering the subjects and helping the students gaining more knowledge.
Jessica
Verified
30/04/2023
On Campus
Amazing course
The marketing course at UOL is great the lecturers are helpful and provide in-person and online resources to succeed in assignments, and the careers department is extremely helpful. The modules are all relevant and have expanded my understanding of the marketing industry and consumer behaviour, social media and so on
Imogen
Verified
30/04/2023
On Campus
The Best Experience
Currently in my Second Year studying Marketing at the University of Liverpool. Due to the big student culture in Liverpool, you soon feel completely at ease and at home. Staff are extremely helpful - there is always opportunities to ask for additional support/guidance. Each module is clear and well organised - this definitely helps in first year when it can be easy to feel overwhelmed with the new workload. It’s very easy to find your way around due to it being a campus university as everything is in close proximity. I lived at Greenbank accommodation in my first year and the staff are so helpful and make you feel very well settled. There is a huge community feel and the modules are interactive meaning making friends is much easier and a lot less intimidating. If you’re considering attending this university and I honestly couldn’t recommend more - you’ll have the best experience!
Student
Verified
6/02/2023
On Campus
Culture
One of my favourite things about this university is the diversity of its people. I met so many different people during my time here, from all different backgrounds and experiences. Not only did these people provide me with insight and knowledge into their own cultures and beliefs, they also allowed me to learn about and understand different ways of life that I would have otherwise never been exposed to. The tutors were also incredibly supportive on this course and allowed me to excel.
India
Verified
29/11/2022
On Campus
Great university!
I did my undergrad in film studies at LJMU and I honestly could not recommend it enough. It has the perfect mix of practical and theory work that prepares you for any job possible in the film industry, from lighting tech to AD. The university lecturers were also very attentive, and I felt comfortable enough with them to seek their help if I ever had an issue or concern, academic or personal. LJMU gave me experiences I would not have got anywhere else, offering summer placements completely free that broadened my horizons. The fact the campus is interspersed around the city also makes it very convenient.
Student
Verified
27/12/2023
On Campus
Law Program
UoL has been a great school to attend so far. I attend UoL's campus in the Cayman Islands, Truman Bodden Law School. Being on such a small island, it has been great with the personal face-to-face with lecturers in understanding topics.
Karan
Verified
28/09/2023
On Campus
My experience in UOL
Well I won't tell you about all the great things about this university. But I'll just tell you my honest experience about it.
I have visited almost all the places here. This university knows how take care of their students. Be it any aspect, be it career and placement department, be it societies, be it organising committees, they know what all issues a student can face and they are ready with the solutions already.
Professors here are so welcoming. You can literarily bother them ample number of times but they will still be so nice with you. They actually put a lot of efforts to make letures more fun. They try their best to focus on each and every student and check if they are comfortable or now.
Coming to the offerings. They know that there will be a lot of international students and there will be a lot of issues they will face in adjustment over here. So they organised a lot of events, distributed a lot of free vouchers just to make students feel welcomed over here.
Trust me if you are looking for a Uni for yourself or for someone, do add this one on your priority list.
Hani
Verified
26/09/2023
On Campus
Fantastic school
The lecturers are incredibly experienced in their field of study, and it shows when they teach. They know what they are talking about, and that instills a level of trust that you have made the right choice coming to this university. They are supportive and charismatic - exactly how lecturers should be!
The accommodation is all fantastic too. Homely, comfortable, so close to campus. Even Greenbank, which is a 15 minute bus journey from campus, has its perks (heavily discounted bus pass - from £400 to £60 and free gym membership).
There are so many societies too! Literally one for everything. During the society fair, they were all so welcoming which is so great to see.
The lecture theatres are all top-notch too. It feels so modernistic. It really feels like I have had a big step up from sixth form to university. I made the right choice by coming to UoL!
Keira
Verified
10/09/2023
On Campus
Original RedBrick Review!!
The Marketing Course at this uni a great course with exceptional industry connections - for example a brand assessment centre from The Hut Group and an assessment centre at Anfield Football Stadium! The campus is great as it is all connected and everything can be found there - so whether you are a Starbucks or Cafe Nero kind of person the campus has everything. Freshers is great with campus tours, city walks and course talks to connect you with fellow coursemates. Halls was also a great experience - I loved the halls packs where you can get free tshirts, baking kits and we even got free dominoes pizzas!!
Francesca
Verified
5/09/2023
On Campus
Enjoyed every aspect of it!
My experience studying Marketing at the University of Liverpool has been amazing! All the lecturers and students have been so lovely and helpful. The management school building is my favourite place to study. I would recommend studying Marketing at the University of Liverpool because the content is so engaging and the assignments are creative.
Ramy
Verified
11/07/2023
Online
Quality
Perfect learning methodologies and curriculums, the most i liked about my learning experience with University of Liverpool is the professionalism, in delivering the subjects and helping the students gaining more knowledge.
Jessica
Verified
30/04/2023
On Campus
Amazing course
The marketing course at UOL is great the lecturers are helpful and provide in-person and online resources to succeed in assignments, and the careers department is extremely helpful. The modules are all relevant and have expanded my understanding of the marketing industry and consumer behaviour, social media and so on
Imogen
Verified
30/04/2023
On Campus
The Best Experience
Currently in my Second Year studying Marketing at the University of Liverpool. Due to the big student culture in Liverpool, you soon feel completely at ease and at home. Staff are extremely helpful - there is always opportunities to ask for additional support/guidance. Each module is clear and well organised - this definitely helps in first year when it can be easy to feel overwhelmed with the new workload. It’s very easy to find your way around due to it being a campus university as everything is in close proximity. I lived at Greenbank accommodation in my first year and the staff are so helpful and make you feel very well settled. There is a huge community feel and the modules are interactive meaning making friends is much easier and a lot less intimidating. If you’re considering attending this university and I honestly couldn’t recommend more - you’ll have the best experience!
Student
Verified
6/02/2023
On Campus
Culture
One of my favourite things about this university is the diversity of its people. I met so many different people during my time here, from all different backgrounds and experiences. Not only did these people provide me with insight and knowledge into their own cultures and beliefs, they also allowed me to learn about and understand different ways of life that I would have otherwise never been exposed to. The tutors were also incredibly supportive on this course and allowed me to excel.
