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Why MBA: EMLYON Business School – Europe

Former IT consultant Ole Rodland has used his MBA in Europe to land a job at Accenture Strategy in the Nordics.

Thu Dec 4 2014

Ole Rodland, a former IT consultant at Capgemini, is a graduate of France-based EMLYON Business School.

The Norwegian has used his MBA to transition to the business side of technology, and has landed a job at Accenture Strategy, the management consultancy, earlier this year in the Nordics.

When he wasn’t growing risky facial hair with his classmates for “Movember”, a charity foundation which encourages the growing of moustaches to raise money for men’s health during November, he was learning from his cohort. He says he values his fellow classmates and is inspired by their diversity and entrepreneurial flair.

By specialising in strategy on the MBA, the once-moustachioed graduate believes he is able to move back into the intersection of business and technology, and has one eye on Accenture’s digital consulting wing. But for now, he is applying for a spot on an internal M&A team.

Why did you decide to begin an MBA program?

I made my decision to do an MBA many years ago. I worked on the interface between IT and business, and over the years I grew an interest in my business colleagues and their ways of working. There were clearly two different mind-sets: the engineers in IT and the business graduates in general management.

I could identify with and understand the engineers, being one myself, but I felt at the time that I could not completely understand the mind-set of my business colleagues. I thought the MBA would be the perfect fit to fill this gap, and complete my skillset.

I wanted to move from larger IT projects to smaller strategy projects with a higher degree of business involvement. However, I had little experience and skills in strategy – another gap I thought the MBA could fill.

I had been thinking about moving back to Norway for a couple of years. Therefore the MBA was also an opportunity for me to take a step back, think about past and future, and set a new course.

What made France, and EMLYON, stand out?

I carefully considered several schools, mainly in Spain and France. It finally came down to EMLYON because of good feedback from people that I trust and personal considerations.

However, three characteristics made the MBA stand out for me [are]: the focus on entrepreneurship with a nine-month-long entrepreneurial leadership project; the limited size of the MBA cohort, which creates a tight bond among students and professors; [and] the reputation of the business school in France and the wide network the school offers.

What is it like to study at EMLYON?

The first two months are intense. Our cohort was a diverse group with 17 nationalities and even more professions. Their insights and experiences enriched the learning experience, through discussion and teamwork.

Even though it is hard work you also find time for fun. My year was memorable and I really enjoyed every class, project and day.

What was the highlight of your MBA?

I must underline the people – our cohort – as exceptional. The group had a great dynamic and the atmosphere was electric at times. It created a collaborative and supportive environment that really enhanced my learning experience.

I am proud to have been part of this cohort, and if I should mention a single event to illustrate this I would choose our “Movember calendar”. In October last year the cohort agreed to make a calendar with pictures of MBA students with moustaches. The calendar, which eventually sold worldwide, raised over €500 for charity.

What value do you place in your MBA now after graduating?

The core value of the MBA lies in the people I met and the extended network it provides. I also value what I have learned through the courses of the MBA, including both soft and hard skills. Combined, it constitutes a personal toolbox that I know will be useful throughout my professional and personal life.

How important was the MBA in securing a job at Accenture Strategy?

The MBA was a door opener for me. Accenture Strategy was launched only one year ago and operates within the intersection of business and technology.

I already had the technology background from my master in technology and my experience as an IT consultant. The MBA with a specialization in strategy added business to my resume, and made my profile fit.

Which skills from the MBA are you able to leverage in your consultancy role?

All of them. The MBA has given me a deeper understanding of the corporate world and a vocabulary to navigate and communicate effectively. Moreover, it has given me a set of references and a network of people that I can turn to.

As a strategy consultant, you must be able to solve all kinds of complex problems in various industries, and the MBA toolbox gives me a head start.

What are your career goals now?

In the short term, it is all about getting up to speed to be a great strategy consultant. I have my master in technology, my experience as an IT consultant and my MBA – but I have never worked in Norway before and I am a new hire at Accenture so there is still a lot to learn.

Mid-term, my goal is to develop an expertise as a strategy consultant. It is actually quite hard to decide which field to focus on, as there are so many exciting things happing in this digital era.

Last year Accenture also launched Accenture Digital, which is certainly one area where I want to develop expertise. I am [also] currently in the process of applying for an internal position within a global team focusing on M&A projects.

Long-term my goal is less clear, but I imagine myself still working within the intersection of business and technology. I wish to dedicate more time to sharing my knowledge and experience. This could potentially involve going back to engineering school or business school as a guest lecturer.

My fellow entrepreneurial friends from EMLYON inspire me with their start-up adventures and I sometimes wish I had the same courage as them. Maybe one day I will find this courage and start an adventure of my own.

Student Reviews

emlyon business school




On Campus

Intense courses, helpful professors

I am an international student in my 3rd year and I love going to this school and do not regret chosing it for my BBA. The classes are helpful, professors are always there to help as well and we have a very understanding administration.




On Campus

Leadership in an amazing city

I decided to do my exchange in Emlyon because I wanted to get out of my comfort zone, and I found a space with very capable People.. participatory, empathetic and full of leadership. I will never forget Lyon, apart from giving me an unforgettable experience, he gave me great friends




On Campus

A lot of opportunities professionally and socially. A unique program in France.

You can choose your courses and do your internship, exchange whenever you want. It's flexible and adapted to the needs of each student. A great program and a great city! Professionally, it opens a lot of doors for you to find internships or jobs in France or abroad thanks to the network and career events.




MSc in Digital Marketing

Combining both worlds into one, this course gave me all the on-demand technical skills in data science while maintaining a business-oriented approach. Thanks to the strong academic profile of this university I was able to secure an internship and full-time job at Amazon.




Top Business School fostering innovative entrepreneurs

EMLyon is one of the best business schools. The campuses, associations and courses offered provide the students with the best options to build the future they have chosen. The various opportunities to study and work abroad also offer a deeper understanding of the world, not only economy-wise but social, which helps the student become as well a better individual and not only a pre-formated business school student.




Emlyon campus in Paris

It has a great international community and you have access to many international tools, courses and professors. I had many networking events and workshops for students. Campus and some details of the program could have been improved or need to be bigger in order to have a better student life.




On Campus


Overall good content and good activities. Lack of administration but still ok. Good flexibility and liberty offered to the students. Finally, the amount of internship is also a good way to improve qualifications.




Good Reputation and International Business School

The course was not well adapted but it was up to the mark. The professors are very well experienced and their experience comes in handy while working on assignments. The facilities on the campus are top class. Truly professional. I really like spending time in the learning hub and using all the available resources. Lyon is an amazing city. You will never get bored.