Barbara Coward

Barbara Coward

Works at:

Enrollment Strategies

Location in:

Baltimore, Maryland, United States of America

Barbara Coward

Barbaras connections

Currently

Works at:
Enrollment Strategies
Location in:
Baltimore, Maryland, United States of America

Bio

B-school industry expert and internationally-acclaimed admissions consultant with demonstrated expertise in strategic and influential content development and storytelling. Support MBA candidates with school selection and the competitive admissions process through mock interview prep, essay strategy and review, resume analysis and feedback.

Barbara would like to connect to people in


Barbara has worked/studied in

  • France
  • United Kingdom
  • United States of America

Barbara speaks

  • French

Barbara has experience in

  • Consulting
  • Education
  • Financial services (incl. insurance, mortgages, retail banking)
  • Services - legal, PR, marketing, accounting

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Work

2012 – present

Founder and Principal

Enrollment Strategies
  • Internationally-acclaimed admissions and marketing consultant with more than twenty years of experience in graduate management education.
  • Demonstrated expertise in strategic and influential messaging and storytelling.
  • Expertise in storytelling includes identifying key experiences and achievements to craft a compelling and distinctive narrative.
  • Industry analyst providing marketing and recruitment strategy expertise to leading business schools worldwide.
  • Admissions consulting services include essay review, resume evaluation, letter of recommendation strategies, interview preparation, and advisory services.
  • Clients have applied/been admitted to LBS, INSEAD, Cambridge, Stanford, Wharton, Columbia Business School, Kellogg, UNC Kenan-Flagler, NYU Stern, Georgetown McDonough, University of Texas McCombs, Berkeley Haas, HKUST, and UCLA Anderson.
  • For admissions consulting, visit: http://unbouncepages.com/admissions-consulting/
2012 – 2014

Marketing Communications Consultant

Percept Research
  • Provide marketing communications consulting services to help business schools improve recruiting results, pursue growth opportunities, and strengthen admissions yields. Engagements are customized to each institution's unique needs and are based on data-driven, collaborative approaches for the most effective and efficient strategies. Consulting services include:
  • - Prospective Student Information Sessions
  • - Media Rankings
  • - Marketing Communications
  • - Referral Programs
  • - MBA Lead Nuturing Campaigns
  • - Social Media Development
  • - Website Audit and Content Development
  • - Brochure Content Development
  • - Letter and Postcard Content Development
  • - Corporate Employer Presentations
  • - Speechwriting
  • - Competitive Analysis
  • As a former admissions and marketing officer for domestic and overseas accredited and internationally-ranked full-time, part-time, and executive MBA programs, I am uniquely positioned to understand the competitive and economic challenges facing MBA programs today and devise solutions to improve revenues and enhance brand equity.
2008 – 2011

Assistant Director of Executive MBA Programs/Assistant Director of Recruitment

Loyola University Maryland
  • Market and recruit for graduate business programs that generate over $12 million of revenue for the university. Responsible for increasing volume and quality of applicant pool. Cultivate relationships with key individuals in target enterprise, non-profit, and government organizations to build strong recruitment pipeline. Write and edit marketing copy for student recruitment materials representing a range of channels including web and social media. Identify and solicit students and alumni for video testimonial project. Translate business and leadership articles into compelling content for email campaigns to promote the benefit of a graduate business degree. Write and edit copy for print and online marketing communications. Produce content and present at major recruitment events (including online information sessions). Interview and advise prospective candidates. Review and consult on business proposals for corporate sponsorship.
  • • Part of a team responsible for executing a media rankings strategy and achieving first-ever international ranking for Executive MBA programs (Financial Times, October 2009.)
  • • Sellinger Business School graduate revenue reached an all-time high in 2010. Managed pipeline of prospects and influenced conversion rates at each stage of the buying cycle.
  • • Nurtured prospects by launching regular email campaigns, developing content and presenting at information sessions, and building relationships with target “feeder” organizations through networking. Recruited students and alums for print, web, and live testimonials. Achieved a 95% conversion rate for admitted students.
  • • Launched and wrote first-ever Admissions blog to support recruitment efforts and convert inquiries into applicants: http://earningyourmba.wordpress.com Maintained social media connections with prospective and admitted student groups, developed web content, marketing communications and social media content.
1997 – 2001

MBA Admissions and Marketing Manager

University of Bath - School of Management
  • Responsible for enrollment management and selection process for accredited Full-time and Part-time Executive M.B.A. programs. Developed a customer relationship marketing strategy to strengthen yield ratios. Interviewed and selected applicants from an application pool representing more than fifty nationalities. Reviewed, selected, and participated in overseas and domestic recruiting forums. Assisted with the development of a strategic marketing plan. Increased student enrollment by the largest percentage in the history of the program. Wrote and edited marketing communications. Designed and implemented a new database system. Managed recruitment fair budget and developed a staff travel plan. Managed office staff. Represented the School of Management with the media.
1996 – 1997

Financial Analyst

Laura Ashley
  • Based in the global headquarters in London, and the North American headquarters in Boston, was responsible for setting up, administering and presenting the Group planning process involving multi-currency reporting. Performed critical reviews of submitted plans and recommended changes. Advised regional financial controllers, executive directors, business managers. Developed North American shop and overhead budgets and presented financial information to senior management. Identified opportunities for profit improvement. Prior retail sales experience in the Cambridge, Massachusetts store.
1993 – 1995

Editor of membership magazine

Junior League of Boston
  • The Junior League of Boston is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.
1989 – 1995

Division Controller - Smith Barney Account

First Data Corporation - Investor Services
  • Directed financial planning and analysis for the largest revenue client. Produced and wrote institutional mutual fund client contract renewal books. Presented financial analysis for client fee negotiations. Recommended revenue enhancements and expense reduction. Analyzed customer profitability. Presented annual plan and monthly financial results to senior management and executive committee. Produced a $60 million budget on schedule with negotiated allocations.
1980 – 1984

Bank Teller

Harvard University Employees Credit Union
  • Provided a high level of customer service to Harvard faculty, administrators, and clerical staff in a high-volume, fast-paced environment. Demonstrated strong team leadership skills to optimize efficiency and work flows. Part-time position during college breaks.

Work

2012 – present

Founder and Principal

Enrollment Strategies
  • Internationally-acclaimed admissions and marketing consultant with more than twenty years of experience in graduate management education.
  • Demonstrated expertise in strategic and influential messaging and storytelling.
  • Expertise in storytelling includes identifying key experiences and achievements to craft a compelling and distinctive narrative.
  • Industry analyst providing marketing and recruitment strategy expertise to leading business schools worldwide.
  • Admissions consulting services include essay review, resume evaluation, letter of recommendation strategies, interview preparation, and advisory services.
  • Clients have applied/been admitted to LBS, INSEAD, Cambridge, Stanford, Wharton, Columbia Business School, Kellogg, UNC Kenan-Flagler, NYU Stern, Georgetown McDonough, University of Texas McCombs, Berkeley Haas, HKUST, and UCLA Anderson.
  • For admissions consulting, visit: http://unbouncepages.com/admissions-consulting/
2012 – 2014

Marketing Communications Consultant

Percept Research
  • Provide marketing communications consulting services to help business schools improve recruiting results, pursue growth opportunities, and strengthen admissions yields. Engagements are customized to each institution's unique needs and are based on data-driven, collaborative approaches for the most effective and efficient strategies. Consulting services include:
  • - Prospective Student Information Sessions
  • - Media Rankings
  • - Marketing Communications
  • - Referral Programs
  • - MBA Lead Nuturing Campaigns
  • - Social Media Development
  • - Website Audit and Content Development
  • - Brochure Content Development
  • - Letter and Postcard Content Development
  • - Corporate Employer Presentations
  • - Speechwriting
  • - Competitive Analysis
  • As a former admissions and marketing officer for domestic and overseas accredited and internationally-ranked full-time, part-time, and executive MBA programs, I am uniquely positioned to understand the competitive and economic challenges facing MBA programs today and devise solutions to improve revenues and enhance brand equity.
2008 – 2011

Assistant Director of Executive MBA Programs/Assistant Director of Recruitment

Loyola University Maryland
  • Market and recruit for graduate business programs that generate over $12 million of revenue for the university. Responsible for increasing volume and quality of applicant pool. Cultivate relationships with key individuals in target enterprise, non-profit, and government organizations to build strong recruitment pipeline. Write and edit marketing copy for student recruitment materials representing a range of channels including web and social media. Identify and solicit students and alumni for video testimonial project. Translate business and leadership articles into compelling content for email campaigns to promote the benefit of a graduate business degree. Write and edit copy for print and online marketing communications. Produce content and present at major recruitment events (including online information sessions). Interview and advise prospective candidates. Review and consult on business proposals for corporate sponsorship.
  • • Part of a team responsible for executing a media rankings strategy and achieving first-ever international ranking for Executive MBA programs (Financial Times, October 2009.)
  • • Sellinger Business School graduate revenue reached an all-time high in 2010. Managed pipeline of prospects and influenced conversion rates at each stage of the buying cycle.
  • • Nurtured prospects by launching regular email campaigns, developing content and presenting at information sessions, and building relationships with target “feeder” organizations through networking. Recruited students and alums for print, web, and live testimonials. Achieved a 95% conversion rate for admitted students.
  • • Launched and wrote first-ever Admissions blog to support recruitment efforts and convert inquiries into applicants: http://earningyourmba.wordpress.com Maintained social media connections with prospective and admitted student groups, developed web content, marketing communications and social media content.
1997 – 2001

MBA Admissions and Marketing Manager

University of Bath - School of Management
  • Responsible for enrollment management and selection process for accredited Full-time and Part-time Executive M.B.A. programs. Developed a customer relationship marketing strategy to strengthen yield ratios. Interviewed and selected applicants from an application pool representing more than fifty nationalities. Reviewed, selected, and participated in overseas and domestic recruiting forums. Assisted with the development of a strategic marketing plan. Increased student enrollment by the largest percentage in the history of the program. Wrote and edited marketing communications. Designed and implemented a new database system. Managed recruitment fair budget and developed a staff travel plan. Managed office staff. Represented the School of Management with the media.
1996 – 1997

Financial Analyst

Laura Ashley
  • Based in the global headquarters in London, and the North American headquarters in Boston, was responsible for setting up, administering and presenting the Group planning process involving multi-currency reporting. Performed critical reviews of submitted plans and recommended changes. Advised regional financial controllers, executive directors, business managers. Developed North American shop and overhead budgets and presented financial information to senior management. Identified opportunities for profit improvement. Prior retail sales experience in the Cambridge, Massachusetts store.
1993 – 1995

Editor of membership magazine

Junior League of Boston
  • The Junior League of Boston is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.
1989 – 1995

Division Controller - Smith Barney Account

First Data Corporation - Investor Services
  • Directed financial planning and analysis for the largest revenue client. Produced and wrote institutional mutual fund client contract renewal books. Presented financial analysis for client fee negotiations. Recommended revenue enhancements and expense reduction. Analyzed customer profitability. Presented annual plan and monthly financial results to senior management and executive committee. Produced a $60 million budget on schedule with negotiated allocations.
1980 – 1984

Bank Teller

Harvard University Employees Credit Union
  • Provided a high level of customer service to Harvard faculty, administrators, and clerical staff in a high-volume, fast-paced environment. Demonstrated strong team leadership skills to optimize efficiency and work flows. Part-time position during college breaks.

Education

1995 – 1996

University of Bath - School of Management

M.B.A.
1984 – 1988

Vassar college

B.A.
1986

Wellesley College

1980 – 1984

St. Mary's Academy

H.S., Valedictorian

Achievements

  • Marketing Millenium Award, Association of MBAs.

Additional Info

Website
www.enrollmentstrategies.net