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More B-Schools Launch Business Analytics Courses In Face Of Big Data Talent Gulf

Warwick among b-schools to partner IBM in analytics push

Tue Nov 24 2015

BusinessBecause
Warwick Business School has partnered cloud computing juggernaut IBM to create a new course to guide students through the ethical minefield of using big data and real-time analytics.

The tie-up marks the latest launch of an analytics program by top business schools, as business analytics and the data deluge whet the appetites of aspiring leaders everywhere. Over the past few months Berkeley’s Haas School, Wharton, and San Diego’s Rady School have all announced the creation of new big data courses.

IBM is providing $20,000 to support the development of new postgraduate training at Warwick. The investment, although modest, follows a stream of capital injections by large companies into business schools to advance the field of business analytics. KPMG this year pledged £20 million to support big data initiatives at London’s Imperial College Business School. IBM and Ottawa’s Telfer School of Management have invested around $5 million into a similar center at the Canadian school.

“Many companies are now where science was 25 years ago and there has been so much development in the use of big data and data analysis,” said Paul Martynenko, IBM’s vice president and technical executive for Europe.

However Emma Uprichard, associate professor at Warwick’s Centre for Interdisciplinary Methodologies, said: “Researchers are increasingly turning to online tools with little or no ethical guidance.”

There are growing concerns in the business community around privacy and security of data. These concerns have been stoked by high-profile data breaches at the likes of TalkTalk, Ashley Madison and Carphone Warehouse.

“There are privacy considerations — as we know from at least one case of predictive analytics going a bit too far in one company from the retail industry,” said Michael Goul, Department of Information Systems chair at W. P. Carey School of Business.

IBM has pushed heavily for big data to break into business education programs. In 2013, it teamed up with hundreds of schools to focus on analytics in the hope of filling the four million jobs that it predicts will be created by the end of this year as a result of big data.

The academic institutions fused with IBM include Georgetown’s McDonough School of Business, Yale and HEC Paris, which revamped its MBA curriculum to include a focus on big data.

Scores of top business schools have created specific analytics degrees, such as the programs at USC Marshall, Melbourne and McCombs business schools.

The insatiable demand for business analytics training stems from strong employer signals that advanced analytical skills are now an essential component of management — and there is a worrying talent gulf.  

“We can’t develop experts in business analytics fast enough,” said Roy Lee, assistant dean of global programs at NYU Stern, which runs an MS in Business Analytics.

Juan José Casado Quintero, academic director of IE Business School’s Master in Business Analytics & Big Data, said: “Demand is growing faster than talent can fill positions.”

Experts argue that there is a need to bridge the gap between data scientists and executives and to reform company cultures to be more open to innovation.

Theos Evgeniou, professor of decision sciences and technology management at the business school INSEAD, said: “Being open to innovations that come from bottom-up instead of top-down may be a challenge for many organizations.”

Student Reviews

Georgetown: McDonough School of Business

Yegana

Verified

1/11/2023

Online

GWU - excellent investment for future

George Washington University is a good respected institution with strong programs in various studies, including project management, international affairs, politics, medicine and etc. The university provides students with good opportunities for internships and networking. GWU has a diverse student body and a reputation for academic excellence.

David

Verified

18/08/2023

On Campus

Safety on campus

I have had an amazing experience at Georgetown University. The classes are enjoyable, the professors are exceptional, and I feel like I am receiving a worthwhile education. The people and faculty at this institution are extraordinary, and I have discovered my true self while being here. Additionally, I always feel secure on campus, as it is the safest place in town.

Daniella

Verified

4/04/2023

On Campus

Georgetown is on top!

I've been enjoying this school so far. I wouldn't alter it, despite the fact that the school is on a hill and that it requires a lot of walking to get around it. For minority and first-generation students, there are a ton of services available. Even though the usual dorm rooms are modest, there is still plenty of area for storage. We have a ton of alternatives every day in the dining halls since they provide so many different dishes from so many different cultures

Student

Verified

1/03/2023

On Campus

Physical and mental health

Georgetown is my second home. The pre-professional counselors are incredibly helpful, and I feel supported and inspired to pursue my aspirations. We are certainly ranked as the top research university in the nation. They place a high priority on the development of the students as well as their physical and mental well-being.

Student

Verified

1/03/2023

On Campus

Wonderful university

Georgetown University is wonderful. The school's amazing diversity is one of its greatest strengths. The athletes are extremely committed to their sport, and the campus is amazing. The dorms are excellent! They are comfortable and spacious. If you ever find yourself bored on campus, you can always go off campus; it's fantastic. You'll never get bored dining in the cafeteria because the food is so delicious on campus.

Student

Verified

28/02/2023

On Campus

Academics

The university's academics are what really set it apart; the lecturers are kind and motivating. Although it can be challenging to connect with the majority of students because they are so intense and competitive, social life and student life are what you make of them. It is undoubtedly a very difficult four years that are challenging to get through. But in the end, it strengthens you and provides you with a wealth of knowledge and incredible prospects.

Student

Verified

28/02/2023

On Campus

Fantastic university

Georgetown university is a Fantastic university. The professors are outstanding, there are lots of ways to participate in campus life, and there are numerous groups and organizations where students can get involved. The campus is lovely and always kept clean, and there are people are willing to assist you 24 hours a day whenever you need help.

Student

Verified

28/02/2023

On Campus

Review of Georgetown university

Being at Georgetown university has been one of my best experiences. The Professors are knowledgeable, approachable, and very helpful. You will fall in love with Georgetown because of its daily activities, the vibrant students you will encounter, the food served on campus, and the lush surroundings. The housing and dorms are fantastic. There is no better place than Georgetown University if you’re looking to study, discover new things, make lifelong friends, and have fun!

Student

Verified

28/02/2023

On Campus

Academically challenging institution

Georgetown University is certainly an academically challenging institution, however, if you ask for assistance when you need it, the workload can be managed. Students are happy to assist one another, and most Professor want you to succeed. Student life is vibrant, the location is excellent and everyone here is friendly and welcoming.

Student

Verified

7/02/2024

On Campus

4 Years as an Expat at Georgetown University

Georgetown University provided an exceptional environment for my academic journey as an expat from Italy. As someone who initially felt apprehensive about moving to a new country, Georgetown quickly alleviated my concerns and made my transition incredibly smooth. One of the standout features of Georgetown is its diverse and welcoming community, particularly for international students. The campus is teeming with students from various corners of the globe, fostering a rich cultural tapestry that made me feel right at home. The vibrant campus life and numerous extracurricular activities offered ample opportunities to connect with fellow students, ensuring a well-rounded and fulfilling university experience. Georgetown's unique setting within the heart of Washington, DC, adds another layer to its charm. While the university is situated in the bustling city, the campus in the historic area of Georgetown provides a distinct and almost intimate atmosphere. This blend creates a truly unique feel and contributes to an unforgettable educational experience. Initially enrolled in the College with a desire to major in Linguistics and minor in Art & Journalism, I appreciated the flexibility and openness of the Georgetown education system. After my freshman year, I discovered my true passion lay in Marketing and International Business. The university's seamless transfer process allowed me to transition to the McDonough Business School, where I found the perfect fit for my academic aspirations. Georgetown's commitment to helping students explore and find their academic niche is indeed one of its most commendable qualities. The ability to explore various subjects before settling on a major is a testament to the university's dedication to fostering individual growth and success. The journey from Linguistics to Marketing & International Business exemplifies the beauty of a Georgetown education — a dynamic and supportive environment where students can discover and pursue their true passions. In conclusion, Georgetown University provided not only a top-notch academic education but also a transformative and enriching experience. From the welcoming international community to the unique campus setting and the flexibility to explore diverse academic paths, Georgetown stands out as a beacon of higher education that truly caters to the individual journey of each student.

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