Cornell Johnson College of Business is the latest US business school to launch a Master in Business Analytics (MSBA) program.
The STEM-designated program will be taught part-time over 16-months and will be predominantly online.
Cornell Johnson MSBA: The curriculum
Demand for data analytics skills is growing. According to the GMAC Corporate Recruiters Survey, 37% of recruiters hired MSBA grads in 2018, compared with a projected figure of 62% in 2021.
This increase means MSBA grads are likely to be able to land roles across a wide range of industries, with the vast majority of companies implementing data into their business models.
"The need for data analytics in organizations and society is increasing rapidly," says Vishal Gaur (pictured), program director for the new MSBA. "We have been working towards this program for the last two years, meeting with alumni and recruiters to assess the requirements from business analytics professionals."
Cornell’s new MSBA looks to capitalize on this trend, offering students the chance to develop their analytics skills and knowledge of analytical tools.
The program is scheduled to begin in May 2022, and will run until August 2023. It will be delivered through Cornell’s award-winning online learning platform ecornell.
Teaching will be delivered asynchronously, giving students the flexibility to view online sessions at a time that suits them. But there will be some in-person requirements; Cornell’s MSBA curriculum includes two week-long residency sessions in the summers of 2022 and 2023. These will be held in Ithaca and New York City.
The program is also designed to encourage students to work together, Vishal says.
"It will be run like a residential Johnson program with small cohorts, extensive interaction with faculty and fellow students, and co-curricular activities that allow students to expand their knowledge and network outside of the classroom," he explains.
The curriculum covers core business elements along with soft skills such as communication and teamwork. This is combined with a focus on analytics skills; students will learn to use tools like Python, SQL, and Tableau to gather, analyse, and visualise data.
Along with the flexible teaching delivery, the curriculum also features six elective modules covering topics like Machine Learning for Investment and Customer Analytics and Strategy.
During a specialization period, students can choose from one of four different concentrations. These include Marketing Analytics, Finance Analytics, Operations and Supply Chain Analytics, and Business Analytics.
Each specialization is designed for students aiming to launch careers in their chosen field, and so covers a range of analytics functions within that industry. The Finance Analytics specialization, for example, includes teaching on subjects including corporate finance, fintech, and lending and credit analytics.
The program also requires students to work together in teams on a variety of projects. During the program each student will work on a Capstone Project where they will seek to solve a real-world issue using a large data set and analytics tools. They’ll present their findings to MSBA faculty members.
Applications for the Cornell MSBA are now open. If you'd like to enroll in this cutting-edge program, Cornell estimates tuition will amount to around $78,000.
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