Partner Sites

Logo BusinessBecause - The business school voice
mobile search icon

Digital Health: Meet Four MBAs Bringing Big Data, Internet of Things To Healthcare

BB looks at five MBAs helping unlock potential of health data

Wed Jan 27 2016

Few topics in the business world get MBA grads pulsating like big data does. Coupled with the cacophony of innovation in the digital healthcare space, it’s an enticing area of work.

Among the greatest MBA job opportunities emerging in healthcare are around innovation, say careers experts. Digital tech is helping to cut costs, increase efficiency and improve patient care. “It’s poised to have a major impact,” says Kim MacPherson, associate director for health management at UC-Berkeley’s Haas School of Business.

As more data flows from everything from fitness apps like Fitbit and Jawbone to clinical drug trials, analytics provide a wealth of knowledge and a source of innovation for care providers, according to McKinsey & Company, the consultancy. “It has potential uses for prevention, disease management and wellness,” says Federico Lega, director of the masters in international healthcare management at SDA Bocconi School of Management.

AstraZeneca, Roche, Google and McKesson are among the companies exploring health data.

Yet there are concerns around privacy and security. Cyber criminals stole last year records relating to 80 million patients from Anthem, the second largest US health insurer.

In healthcare, big data is still in its infancy. “We are just beginning to realize the potential of digital innovation,” says Dr Rainer Sibbel, professor of international health management at Frankfurt School of Finance & Management.

Below, BB looks at five MBAs helping to unlock the potential of health data.

Jonathon Feit, CEO, Beyond Lucid Technologies and Tepper School MBA

Two weeks ago, Jonathon Feit was at the JPMorgan Healthcare Conference. Rubbing shoulders alongside execs from biotech’s Shire, Celgene and Allergan in San Francisco, it was a fitting spot for a man behind a start-up focused on the flow of healthcare data. 


Founded in 2009, Concord-based Beyond Lucid Technologies makes software for capturing and transmitting electronic patient records. The company’s tech connects ambulances with hospitals so they can receive patient information before arrival, saving time and ultimately improving care.

“It closes a critical set of gaps,” says Jonathon, who has a military and clinical background. “Reading pieces of paper when you need to be taking care of a patient is a problem.”

The tech is used in 18 US states and the company has raised around $1 million in venture capital. Key to Beyond Lucid’s success has been the Tepper School of Business, where Jonathon and his co-founder, Christian Witt, met.

They used the MBA program to craft and perfect their business plan. “We ended up with a year and a half worth of market research,” Jonathon smiles. He still refers to his b-school books, which he has stacked at home, to the annoyance of his wife. “She’s not a fan of this.”

Blake Long, chief clinical officer, Mosaic Health Solutions and Fuqua MBA

With several years’ experience as a physician, Blake Long knows better than most the impact of the digital revolution on healthcare. 


After gaining an MD in medicine in 1986 and working across the US medical sector, he switched to the business side, where he is pioneering innovation.

Last year he joined, as chief clinical officer, Mosaic Health Solutions, which invests in ground-breaking healthcare start-ups. The Durham-based firm’s portfolio includes AxisPoint, which uses analytics to engineer health management, and TouchCare, which lets patients see doctors remotely through an app.

He is also an angel investor and life sciences due diligence lead for Ariel Southeast Angel Partners, a fund based in Savannah, Georgia.

Blake says digital is “powering both the ability to collect meaningful information about patients in real time, and the analytics to impact the health of individuals”.

In 2014 he graduated from the MBA at Duke’s Fuqua School of Business. Now, he is a “translator between business and medicine, which has allowed me to assume roles in healthcare innovation,” Blake says.

Vikas Shrivastava, sales operations, Alcon (Novartis) and LUMS MBA

Vikas Shrivastava spends most days feverishly analyzing big data to develop business insights for Alcon of Novartis, the global pharmaceuticals group. 


The Swiss drugmaker has lead the industry’s data deluge. It most recently teamed up with tech company Qualcomm to develop an inhaler that beams data to a cloud network. Novartis is also developing a smart contact lens that could monitor diabetics’ glucose levels.

Such whizzy innovations are what get Vikas out of bed in the morning. “Healthcare keeps me excited….Because I am part of an industry which brings better technology to doctors and eventually patients,” says the MBA, who has spent more than a decade working with medical devices and surgical equipment.

Previously he was at rival big pharma groups including Merck and Johnson & Johnson of the US.

A pharmacist by trade, he first graduated with a Bachelor of Pharmacy in India before earning an MBA at the UK’s Lancaster University Management School.

Vikas says the degree has given him the tools to move into more senior management posts: “I am now eligible for a lot [more] jobs.”

Artem Andrianov, CEO of Cyntegrity and Cass Business School MBA

Artem Andrianov founded Cyntegrity, which offers risk-based monitoring services for clinical trials, the same year he graduated from London’s Cass Business School, in 2013. 


“We see enormous potential in applying risk information and data analytics to clinical research,” says Artem. “By means of smart data evaluation, pharma companies can reduce patient risk and the cost of clinical monitoring.”

Data sharing in trials has led to breakthroughs, such as the discovery that desipramine, an anti-depressant, has potential uses in curing types of lung cancer.

The start-up, which is based in Frankfurt and is backed by Commerzbank, could also make clinical trials safer for patients. “Safety risks are controlled by smart data-engines,” Artem says. “It checks sloppiness and misconduct, and can even identify fraudulent behaviour.”

The MBA degree has helped him transition from a background in software development at leading healthcare companies in Germany, including Cardinal Health and ERT.

“The MBA provided me with the necessary tools for planning and launching a technology start-up,” he says. 

Student Reviews

Bayes Business School




On Campus

Best Journalism school in Europe

When I first stepped onto the campus of City, University of London, I knew I was in for a ride - and not just on the Tube! With its vibrant energy and an impressive repertoire of programs, City U became my home away from home. The Journalism program was kind of a big deal. Rumour was that we were the best in Europe! The lecturers were not just experts in their field; they’re practically journalistic royalty. They were invested, passionate, and had a knack for turning the most flat press release into a riveting news story. With their guidance, I’ve learned to navigate the chaotic world of media like a pro. The campus was a melting pot of every culture, being that we had such a diverse international crowd. Being in the heart of London, I had the world at my fingertips - there was always a new corner to explore, a hidden gem of a cafe to discover, or a street performer! City, University of London wasn't just a university; it was a chapter in my life story that I’ll never forget.




On Campus

Learning environment

The teacher-learner ration is manageable, giving each learner a chance to gain personal attention. It is also easier following up on the progress of a student, as the numbers per class is not large. the conducive environment for learning includes clean classes, standard desks, world class instructional facilities and the opportunity to engage lecturers even after their sessions. The team spirit at City is above board, with learners getting chance to learn both from instructors and colleagues. This is the university of choice; the place to be.




On Campus


I liked that each class had a manageable number of learners, making the professor-learner ratio favor knowledge acquisition. I also liked that study schedules were manageable, and not overwhelming. The focus on talents and gifts even within the learning environment makes it possible for learners to achieve the best of their potential, and this has worked to the advantage of those that have schooled at City, University of London




On Campus


The diversity at City University facilitates interactions and is a direction toward the unity of the world. The classes are well built to match the number and needs of all students regardless of the elements of diversity that set people apart. The use of technology in delivery makes learning even more interesting and achievable. At City University there is no distinction pegged on the issues that make people unique.




On Campus


The team of lecturers at the Uiversity are well experienced. Their level of insight and the methodologies of delivery works for the interes of the leaeners. My learning experience was largely boosted by the level of knowledge of the professors at the institution, and their passion to transfer the same to learners. I appreciate every class I attended because of the level of insight I was able to gather




On Campus

The best university I’ve been to

The campus and the people I've met have made it a wonderful experience. I was reared in a small town with a graduating class of only 88 individuals, so moving to City University was a huge adjustment for me. My dorm has more residents than my whole high school combined! I enjoy the atmosphere here, and everyone is so friendly. Outstanding academic options and a stunning campus. Really great from beginning to end. The educators genuinely love what they do, and the students are ready to learn. On or around college, there is always something to do with friends, and the social scene is particularly warm.




On Campus

Bayes Business School

As a student at City university attending Bayes Business School I would totally recommend choosing this university as the experience is exceptional with great social networking opportunities . Professors are significantly helpful, delivering with excellence and professionalism. Everyone is happy to help and make you feel welcomed in such an esteem university as City, offering exceptional development and guidance through out the course.




On Campus

Economics and Politics

Incredibly amazing university, the way they polish students and help them boost their morale and think intellectually is worthwhile. Many universities have international partnerships to allow exchanges between their students. The most obvious subjects for these opportunities would be those that involve languages, and the study of people and places.




On Campus

Clinical biology

I really like it it’s perfect for me with not too many people and not too few either. All the modules are amazing. I love the toy bar. I love all the societies that I’ma part of. Especially the colour Bollywood society