Partner Sites


Logo BusinessBecause - The business school voice
mobile search icon

Cass Business School Is Driving A London Startup Scene To Rival Silicon Valley

Cass is ranked among the top ten business schools globally for entrepreneurship by the Financial Times

Thu Nov 2 2017

BusinessBecause
When Vangelis Souitaris joined Cass Business School in January 2004, he became its first ever professor of entrepreneurship.

Located in the heart of London, with the sound of finance and banking beating through the city’s arteries, Cass was, and still is, a school with finance at its core. But to adapt to technological change and the rise of entrepreneurship, innovation was needed—and Vangelis didn’t rest on his laurels.

“Initially, we created a group of six full-time faculty members, who would teach and research the academic side of entrepreneurship,” Vangelis explains. “But we wanted to deliver more than basic research—the key to developing entrepreneurship is the practical side.

“We wanted to create the infrastructure for teams to start their own businesses within the business school.”

Today, Cass is ranked among the top ten business schools globally for entrepreneurship by the Financial Times.

Cass entrepreneurs are supported by a school startup fund—set up following an initial £10 million donation from alumnus Peter Cullum in 2010, patron of the school’s Peter Cullum Center for Entrepreneurship. A mentorship program connects students with alumni entrepreneurs.

Among them, Catherine Darlington, who set up craft cider company, Pilango Cider, together with her husband, after completing a part-time EMBA at Cass. She mentors students on Cass’ MSc in Entrepreneurship.

After learning the building blocks of business and testing the market in the first year of her EMBA, the New Venture Creation module in her second year helped Pilango formalize and structure their business plan.

“We were taught to tackle business plans with a multifaceted approach. It was so important not to neglect any one area, or to specialize too much in another,” she recalls.

Cass hosts a number of initiatives that mold budding entrepreneurs into successful startup founders.

Catherine will be in attendance at ‘The MBA in a Day’ event, held at Cass Business School on November 11, where Vangelis will speak about the entire process of creating a business, from idea conception to launch.

The wider university’s City Starters Weekend event invites students from all disciplines to turn up on a Friday with the seed of an idea, and pitch it in front of potential investors by Sunday.

Cass alum Prasana Murthi took part in the City Starters Weekend alongside Catherine last year and this year he also returned as a mentor. Showcasing the opportunity for work/study balance, he began working as a product manager for online gaming company Gamesys during his EMBA—entrepreneurial skills can be applied within companies as well.

“The first thing I’ve noticed is the keen sense of marketing that is needed to initiate success and to attract customers in the current market,” Prasana says. “Cass really taught me to expand my thought process and views on how a business looks for value and turns that into revenue or profit.

“Some say entrepreneurs are born, not made,” he continues, “but I think, with passion and drive, it is possible to make an entrepreneur.”

During his EMBA at Cass, Prasana visited San Francisco’s Silicon Valley—the world’s foremost tech startup hub—visiting companies like Google, Tesla, and Salesforce, as well as accelerators Y Contributor, 500 Startups, and Rocket Space.

Members of the EMBA cohort also had the chance to visit emerging startup ecosystems in Chile and Israel.

But in terms of startup infrastructure, Silicon Valley reigns supreme. Vangelis, though, thinks London is more than up for the challenge.

“London is one of the hottest areas for entrepreneurship in Europe,” he says. “We have Silicon Roundabout less than 500 meters from Cass, and around that, the atmosphere has really changed—there is more appetite now for startups and entrepreneurship courses.”


The main photo is credited to David Iliff and used under this license: https://creativecommons.org/licenses/by-sa/3.0/legalcode

Student Reviews

Bayes Business School

Student

Verified

31/10/2023

On Campus

Best Journalism school in Europe

When I first stepped onto the campus of City, University of London, I knew I was in for a ride - and not just on the Tube! With its vibrant energy and an impressive repertoire of programs, City U became my home away from home. The Journalism program was kind of a big deal. Rumour was that we were the best in Europe! The lecturers were not just experts in their field; they’re practically journalistic royalty. They were invested, passionate, and had a knack for turning the most flat press release into a riveting news story. With their guidance, I’ve learned to navigate the chaotic world of media like a pro. The campus was a melting pot of every culture, being that we had such a diverse international crowd. Being in the heart of London, I had the world at my fingertips - there was always a new corner to explore, a hidden gem of a cafe to discover, or a street performer! City, University of London wasn't just a university; it was a chapter in my life story that I’ll never forget.

Lydia

Verified

23/02/2023

On Campus

Learning environment

The teacher-learner ration is manageable, giving each learner a chance to gain personal attention. It is also easier following up on the progress of a student, as the numbers per class is not large. the conducive environment for learning includes clean classes, standard desks, world class instructional facilities and the opportunity to engage lecturers even after their sessions. The team spirit at City is above board, with learners getting chance to learn both from instructors and colleagues. This is the university of choice; the place to be.

Nathaniel

Verified

24/01/2023

On Campus

Classes

I liked that each class had a manageable number of learners, making the professor-learner ratio favor knowledge acquisition. I also liked that study schedules were manageable, and not overwhelming. The focus on talents and gifts even within the learning environment makes it possible for learners to achieve the best of their potential, and this has worked to the advantage of those that have schooled at City, University of London

Muhammad

Verified

24/01/2023

On Campus

Classes

The diversity at City University facilitates interactions and is a direction toward the unity of the world. The classes are well built to match the number and needs of all students regardless of the elements of diversity that set people apart. The use of technology in delivery makes learning even more interesting and achievable. At City University there is no distinction pegged on the issues that make people unique.

Dorah

Verified

23/01/2023

On Campus

professors

The team of lecturers at the Uiversity are well experienced. Their level of insight and the methodologies of delivery works for the interes of the leaeners. My learning experience was largely boosted by the level of knowledge of the professors at the institution, and their passion to transfer the same to learners. I appreciate every class I attended because of the level of insight I was able to gather

Nora

Verified

17/12/2022

On Campus

The best university I’ve been to

The campus and the people I've met have made it a wonderful experience. I was reared in a small town with a graduating class of only 88 individuals, so moving to City University was a huge adjustment for me. My dorm has more residents than my whole high school combined! I enjoy the atmosphere here, and everyone is so friendly. Outstanding academic options and a stunning campus. Really great from beginning to end. The educators genuinely love what they do, and the students are ready to learn. On or around college, there is always something to do with friends, and the social scene is particularly warm.

Antonia

Verified

21/11/2022

On Campus

Bayes Business School

As a student at City university attending Bayes Business School I would totally recommend choosing this university as the experience is exceptional with great social networking opportunities . Professors are significantly helpful, delivering with excellence and professionalism. Everyone is happy to help and make you feel welcomed in such an esteem university as City, offering exceptional development and guidance through out the course.

Muhammad

Verified

15/11/2022

On Campus

Economics and Politics

Incredibly amazing university, the way they polish students and help them boost their morale and think intellectually is worthwhile. Many universities have international partnerships to allow exchanges between their students. The most obvious subjects for these opportunities would be those that involve languages, and the study of people and places.

Navya

Verified

11/11/2022

On Campus

Clinical biology

I really like it it’s perfect for me with not too many people and not too few either. All the modules are amazing. I love the toy bar. I love all the societies that I’ma part of. Especially the colour Bollywood society

RECAPTHA :

46

4d

ec

6a