In our MBA Entrepreneurs video, Gerhard reveals the story behind Lawson Conner, how he built it up from a laptop to a thriving business, and everything he learned along the way.
WATCH THE VIDEO:
Gerhard's background was as an investment banker at Merrill Lynch, where he worked up to the role of vice president. Swapping this for an MBA, and the risk of setting up his own business, was a hard decision to make.
Gerhard also recalls his early days as an entrepreneur. Surrounded by his friends in banking, who were still on very high salaries, the contrast was often difficult to swallow.
So did it pay off?
WATCH MORE: How To Launch A Startup | Jeff Skinner (London Business School)
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