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The Day I Became An Entrepreneur

Copenhagen MBA describes how business school helped him set up a media company

This is a story from the CBS blog (published March 16, 2011), by Eric J. Garcia, an American from the 2010 Full-Time MBA.

One of the lines that made me think a lot during the MBA program was simply:

“You are not an entrepreneur until you have a proven concept…you are not an entrepreneur until you have a proven concept…you are NOT an entrepreneur until you have a proven concept!”

While this may hold some truth behind it, there are a lot of things that happen way before you even consider calling yourself an entrepreneur. My name is Eric Garcia, former MBA student, CBS class of 2010 and I am an entrepreneur – regardless of how some may define it.

Before starting my MBA journey, I was simply like most students who considered an MBA as a way of changing what’s present (career wise that is), with the hope of a better tomorrow within an organization of prestige. Having already worked for the UN and some private sector companies, I desired something different and a place that could give me the flexibility I wanted to be as creative as possible. Turns out, that the CBS MBA program does give you different perspectives, and it will make you think of many other alternatives you might have missed out on.

At CBS, the Full-time MBA will present you with the leadership and entrepreneurial perspectives to business, and while you may already have had your plan all sorted out before starting the program, you will have the opportunity to re-evaluate it, maybe make it better, or even start a whole new plan with a better grasp of how to do it right as you move through the MBA year.

I asked myself: Can I manage a company? Could I start something from scratch and make it my own? Well…why not think about it and build a plan while you cover all the different topics around the business during the MBA? And while I’m at it, I could start the business and if it fails, then at least I tried it before I graduate. And you know what? – That’s exactly what I did! I started a company under the name NightView Media , with an initial focus on building 360° tours for businesses but with the vision of potentially creating an interactive media company that could one day offer numerous high quality solutions within reasonable prices.

I remember going to my first potential client meeting right after one of the MBA courses (with a 1.5 hr commute), and kept telling myself on the way there…”if I can make money for companies, why wouldn’t I be able to make money for myself?”.

The meeting was with the manager of a Shopping Center in Sweden, and after talking for 15 minutes, her response was, “I love it, I want it, when can we have it?”…the amount of excitement I felt at that moment is inexplicable, to simply hear words that only reassure that you are doing something right, and not only that, I would even make some money in the process while still in school made the feeling even sweeter. I walked away with a smile and realized something…. that’s was the day I became an entrepreneur.

Unlike most MBA’s who finish the program to search for a new job or go back to their old companies, I took a different approach. I decided to work on what I had, and thought of different ways to making it even better. Since I wanted to be associated with creativity, I called myself “Creative Director” and continue to be as creative as can be (figured if you can call yourself anything, why not a title that is associated with what you like to do). It’s been 7 months since graduation, and now I ask myself, what do I have to show for it? Turns out, in those 7 months, I got 7 more clients (with many client seeds planted), and above all, I’ve built a new social network platform (with my best friend) for the whole world to see and experience (www.nightview.se) . Although it may still be considered a young company when compared to other social networks out there (pre-launched on March 1st, 2011), I could only say that it will become everything I want it to become, and what’s even more important is the fact that it will forever be part of me, just like my CBS MBA experience.

Student Reviews

Copenhagen Business School (CBS)




CBS: efficient international network

CBS has always been ranked among the best universities in Europe and this means that it has become a sign of professionalism and success. The academic level is great thanks to the good teachers and the atmosphere is proactive and challenging. Lots of events are planned every week and this helps you to find your own way. CBS is not only a business school, it is a great and efficient international network.




Good academic career

I did my Bachelors at CBS and their academic excellence and career opportunities led me to pursue my Masters in Accounting, Strategy and Control. I was very lucky to go on an exchange in Singapore for one semester it boosted me to get a career in a global firm. I like that it is super modern and has all the facilities for the business student in 2019. Especially, I liked the library and Bitlab where I spent most of my time studying. However, note that it is very demanding and studying here is no joke. Everything is very competitive and you are among the most excellent business students in the country. The interaction with international students helped me to see different perspectives in business and culturally and I was lucky to make friends from any part of the world. CBS is like a brand in Denmark. Every serious business company prioritizes us over any other Danish university and also it is free for European citizens. Overall, I have a very satisfying experience at CBS and I'm looking to continue my academical career even further.




CBS is one of the best!

All I have to say regarding my experience at CBS is that it is AMAZING. Having been tutored by world-class academic staff, I can definitely support that I am receiving the best of quality regarding my studies in Digital Marketing. Staff is very friendly and easy to approach. In addition, the facilities we enjoy are top class and meet any demands. Keep in mind that, EU citizens do not pay any fees. Student life might be non-existent here, but the location of the University in The very center of Copenhagen has a huge variety of choices to offer to students regarding their entertainment. Accommodation might be a problem, but early research of the market can be very useful. In addition, the University promotes diversity. In CBS University you can meet people from the whole world which is quite interesting. I definitely suggest CBS for any student who he's interested in pursuing a career in marketing or business.




The ideal business school

I have been enrolled in this university for 2 semesters. What I took from this experience is that there is nothing better out there for those looking for professional growth while being guided by some of the top-notch professors in Scandinavia. They have a really strong focus in technology and digital transformation and they are up to date to guarantee you land a job in the modern fast-evolving world. They also embrace diversity which means many students come from any part of the world and it takes the entire learning experience to another level. You simply learn from every other student cause everyone has different experiences and background which makes you open your mind and see the world from a different angle. In Denmark, even businesses prioritize people who graduate from CBS as it's commonly perceived as the most prestigious university for business graduates.

José Pedro



A Place of Personal Growth

In CBS you can expect an environment of proactive thinking and growth. The university staff is always open to help and to debate. The teaching methods balance theoretical knowledge and practical skills enabling the student with capacity and confidence to enter the job market successfully. The existence of students from all over the world stimulates discussion and promotion of different cultures, ideas and perspectives. I highly recommend this university for students in business-related areas.





The environment here is really great. Despite the well organized buildings and libraries, there are also places for students to just stay and relax also even study in the corners of each campus. The professors are mostly really nice and try to interact with students a lot. So, to sum up, the environment is really nice for studying here.




Quality education

Quality education where it emphazises the importance of academic. No finger to put on this aspect of the school. However, sometimes the administration and IT can be lacking a bit, but in general a really good choice for education!




Best Time!

Classes are challenging and conducted in a professional manner. CBS offers a wide range of possibilities to develop outside of the classes! Libraries and other facilities on the campus are very well adjusted to the student needs.




A heavily theory-based curriculum combined with an ever-stimulating environment

I am currently a Master student at CBS, but I have also completed a Bachelor's Degree in this university. I am quite satisfied with my studies and the teaching level. However, when compared to other business schools, it becomes apparent that most courses at CBS strive to find a good balance between theoretical insight and real-life examples. Compared to my exchange university, the projects that I have found myself writing at CBS have a far less practical application and also leave little room for creativity. If the teaching is heavily theoretical, on the bright side, the university arranges a number of events throughout the year to encourage students to apply their knowledge, in the form of career fairs, case competitions, and other events organized by student associations. In my experience, teachers are very easily approachable and happy to answer your questions. A foreign student like me will find a more international environment at Master level, since the number of international (or at least non-Scandinavian) students enrolled in the Bachelor programs is quite low. However, all communication (both oral and written) from teachers and the university offices is always in English. Administrative offices, student guidance services, the career center, and the international office are definitely worth a mention. All of the requests that I have had throughout the years have always been met with kindness, promptness and efficiency.