Partner Sites


Logo BusinessBecause - The business school voice
mobile search icon

Female Leaders Must Wear a Male Mask, says Cass Lecturer

The marketing of MBAs and MBA-level jobs favor competitive males over female applicants

By  Rob Kirby

Wed Apr 20 2011

BusinessBecause
In the latest in a series of Cass Business School talks on Leadership, visiting lecturer Julie Verity claimed that women often need to act like males to get ahead in the workplace.

‘Women as Leaders’ took place last week and drew an audience of 50 (including a “vocal minority” of men). Verity and actress Phyllida Hancock explored how things are different for women in the workplace through a study of Shakespeare’s As You Like It.

“We used the play to try and explain why organisations are dominated by men,” says Verity.

The plot of As You Like It was explained by Hancock, who related it to modern issues for women in management. Verity then gave her own take, claiming that women need to “wear a mask” when they first arrive at a new workplace to get the recognition they deserve.

In the play the main character, Rosalina, dresses as a man and finds that she is listened to more carefully and treated with greater respect – whereas her friend Celia, who stays dressed as a woman, is swept aside and ignored.

“Lots of it was about how women have to survive in the male world but must eventually take off the ‘mask’ or ‘male clothes’,” explains Verity.

“Shakespeare is saying men talk and listen to Rosalina when she's dressed male, and that as a woman you're invisible.

“Is this how it works in real organisations? Do women have to fit in with men to be heard? I think so.”

“The men that came wanted more explanation and challenged for more information on how to manage the problems we talked about. Very brave in a room with so many women!”

Verity says that she had the audience think about how organisations need to change to be equal.
“The ideal organisation for a man is one which has a hierarchy, that is competitive, single goal orientated, and where there are very strongly defined tasks and responsibilities. Men love to display and perform.”

“But women like to be more consensual. They like groups rather than individuals. They don't like status - they prefer prestige. This means that they love to do their job really well.”

“In this way, the whole system of applying for a job is male – look at the goal-orientated criteria.”

Verity cites the example of an American CEO in the City of London who recruits from UK Business Schools.

“When he advertised jobs, men would apply even if they only met 50% of the required criteria. Women wouldn't apply unless they met 99% of the criteria, and then they'd still be reluctant to come forward.

“Like Rosaline in As You Like It, Women have to behave in a way that is unnatural to them when applying. Biologically they are more tired, working harder for putting on a front – which is emotionally more stressful. To a man this is second nature, so they look better.”

“I think men are happy to do this because they're comfortable with hierarchy and status. But women are keener to be right for the role and to be selected because they’ll do a good job.”

“In the UK there are only two female CEOs in the FTSE 100. You don't automatically think of British female leaders. In the UK this partly comes down to the residual hierarchical nature of the business world – the US is a bit more equal because it’s successfully a meritocracy.”

Verity says that one of the solutions the UK could adopt, used by many companies in the US, is to avoid asking for name, sex or age on job application forms. “This is one reason why more women apply for senior positions in the US,” she says.

“On MBAs, we always get more men applying than women. It's really hard to get more than 20% of a class female at any school. This year at Cass we've got 38% as female for the first time. We even started a special scholarship awarded to one woman per intake.

“Just having girls in the room changes the conversation completely. We get a better balance of experience and opinions when looking at case studies, and an alternative to the blokes’ views.”

She adds that b-schools often send discouraging messages to potential female applicants.

“If you come into a business school lecture theatre it's like an arena. The setup is of competition, hard work and having to perform, which all plays to the male psychology.”

“Men are very happy to compete,” Verity says. “They want to compete with other men, not women. If they see their friends have an MBA then they feel they need it too. Women don't think like that - they don't want status they want prestige. If we can persuade women they can do their jobs better with MBAs then they'll take it. But we market MBAs as a route to a better job. Women don't want more for themselves, they want a grounded life.”

When women start work in a new job, they are often mistaken for lacking decisiveness and confidence because they take more time than men over things, Verity claims. She adds that this is because women take pains to reach a consensus in discussions.

“The lecture finished with a discussion about when women can take off the mask. When they have won the respect of their fellow men and they have proved themselves to be competent.

“Many experienced female professionals I know would say the rule of thumb is that you have to be twice as good as men to get noticed.”

“But if you can keep it up for long enough, you can earn their respect and reach a position where you can say 'please don't talk to me like that'.”

“The old boy network still rules in the UK. Men in their 40s and 50s don't think women want to work in senior positions, and their main experience of women has been of their wives, secretaries or daughters because they haven't lived lives of equal rank.”

But will it all change with generation Y?

“The signs are there – there are now more women than men in my law classes – but these problems have deep psychological roots. It could take at least 20 years for women to have an equal challenge to men.”

Until then, she says, businesswomen will be safest copying Rosalina and playing male when climbing the corporate ladder.

You can read an op-ed piece by Julie Verity predicting sex quotas for UK board-room positions by visiting her website

Student Reviews

Bayes Business School

Student

Verified

31/10/2023

On Campus

Best Journalism school in Europe

When I first stepped onto the campus of City, University of London, I knew I was in for a ride - and not just on the Tube! With its vibrant energy and an impressive repertoire of programs, City U became my home away from home. The Journalism program was kind of a big deal. Rumour was that we were the best in Europe! The lecturers were not just experts in their field; they’re practically journalistic royalty. They were invested, passionate, and had a knack for turning the most flat press release into a riveting news story. With their guidance, I’ve learned to navigate the chaotic world of media like a pro. The campus was a melting pot of every culture, being that we had such a diverse international crowd. Being in the heart of London, I had the world at my fingertips - there was always a new corner to explore, a hidden gem of a cafe to discover, or a street performer! City, University of London wasn't just a university; it was a chapter in my life story that I’ll never forget.

Lydia

Verified

23/02/2023

On Campus

Learning environment

The teacher-learner ration is manageable, giving each learner a chance to gain personal attention. It is also easier following up on the progress of a student, as the numbers per class is not large. the conducive environment for learning includes clean classes, standard desks, world class instructional facilities and the opportunity to engage lecturers even after their sessions. The team spirit at City is above board, with learners getting chance to learn both from instructors and colleagues. This is the university of choice; the place to be.

Nathaniel

Verified

24/01/2023

On Campus

Classes

I liked that each class had a manageable number of learners, making the professor-learner ratio favor knowledge acquisition. I also liked that study schedules were manageable, and not overwhelming. The focus on talents and gifts even within the learning environment makes it possible for learners to achieve the best of their potential, and this has worked to the advantage of those that have schooled at City, University of London

Muhammad

Verified

24/01/2023

On Campus

Classes

The diversity at City University facilitates interactions and is a direction toward the unity of the world. The classes are well built to match the number and needs of all students regardless of the elements of diversity that set people apart. The use of technology in delivery makes learning even more interesting and achievable. At City University there is no distinction pegged on the issues that make people unique.

Dorah

Verified

23/01/2023

On Campus

professors

The team of lecturers at the Uiversity are well experienced. Their level of insight and the methodologies of delivery works for the interes of the leaeners. My learning experience was largely boosted by the level of knowledge of the professors at the institution, and their passion to transfer the same to learners. I appreciate every class I attended because of the level of insight I was able to gather

Nora

Verified

17/12/2022

On Campus

The best university I’ve been to

The campus and the people I've met have made it a wonderful experience. I was reared in a small town with a graduating class of only 88 individuals, so moving to City University was a huge adjustment for me. My dorm has more residents than my whole high school combined! I enjoy the atmosphere here, and everyone is so friendly. Outstanding academic options and a stunning campus. Really great from beginning to end. The educators genuinely love what they do, and the students are ready to learn. On or around college, there is always something to do with friends, and the social scene is particularly warm.

Antonia

Verified

21/11/2022

On Campus

Bayes Business School

As a student at City university attending Bayes Business School I would totally recommend choosing this university as the experience is exceptional with great social networking opportunities . Professors are significantly helpful, delivering with excellence and professionalism. Everyone is happy to help and make you feel welcomed in such an esteem university as City, offering exceptional development and guidance through out the course.

Muhammad

Verified

15/11/2022

On Campus

Economics and Politics

Incredibly amazing university, the way they polish students and help them boost their morale and think intellectually is worthwhile. Many universities have international partnerships to allow exchanges between their students. The most obvious subjects for these opportunities would be those that involve languages, and the study of people and places.

Navya

Verified

11/11/2022

On Campus

Clinical biology

I really like it it’s perfect for me with not too many people and not too few either. All the modules are amazing. I love the toy bar. I love all the societies that I’ma part of. Especially the colour Bollywood society

RECAPTHA :

3d

79

f9

95