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Why Study An MBA In Digital Business In India

An MBA in Digital Business is a specialized program designed to prepare grads for leadership positions in the rapidly evolving digital landscape. Find out more

Thu Jun 1 2023

As technology advances and we increasingly rely on digital platforms in all aspects of modern life, businesses across industries want professionals who can navigate the complexities of digital transformation and drive growth in the digital age.

To meet this demand, a specialist MBA in Digital Business has emerged to equip students with the knowledge and skills necessary to excel in this dynamic field.

The core curriculum of an MBA in Digital Business integrates traditional business education with a strong focus on digital technologies, strategies, and trends. 

Students develop a robust foundation in essential business disciplines such as finance, marketing, operations, and strategy, while also immersing themselves in specialized areas like e-commerce, digital marketing, data analytics, cybersecurity, and innovation management.

“Pursuing an MBA in the digital world is essential as it goes beyond a mere focus on technology, Instead, it teaches us how technology can be effectively utilized to drive business success,” says Ashutosh Mudgal, IIM Udaipur, MBA in Digital Business Enterprise grad.

Top colleges in India for an MBA In Digital Business

1. Indian Institute of Management (IIM) Udaipur

MBA in Digital Enterprise Management (One-year, full-time)

The one-year MBA program in Digital Enterprise Management (DEM) is a pioneering program that gives professionally developed individuals an opportunity to explore management concepts and leadership styles tailored for emerging digital business enterprises.

Eligibility criteria

Valid GMAT score, or valid GRE score, or CAT score of tests taken in 2019 or later.

Full-time work experience (after graduation) of minimum 36 months.

Fees: INR 22,60,000 lakh ($27,300)

2. IIM Bodh Gaya

MBA (Digital Business Management) (Two-year, full-time)

This course’s curriculum was developed in collaboration with industry experts to ensure it meets current industry requirements. Graduates are prepared to launch successful careers and lead in techno-functional managerial roles across different industries.

Eligibility criteria

Valid CAT score.

Full-time work experience (after graduation) of minimum 12 months.

Fees: 16,28,000 ($19,700)

3. Indian Institute of Information Technology (IIT), Lucknow

MBA (Digital Business) (Two-years, full-time)

IIT Lucknow is one of the top institutes in India offering an MBA in Digital Business. Students don't require a CAT or GMAT score for admission here.

This work-integrated degree program is suitable for entrepreneurs, freshers, experienced as well as working professionals. The course structure includes modern concepts of artificial intelligence (AI), cloud computing, blockchain, and fintech.

Eligibility criteria 

Students need to take the CUET PG Entrance test for admission in this course.

Fees: INR 3,00,000 lakh ($3,630)

4. BITS Pilani

MBA in Digital Business (Weekend online program, four semesters)

The MBA in Digital Business is a four-semester, work-integrated learning program tailored for working professionals in the field of digital Business and e-commerce. The program allows you to continue working without taking a career break, with online classes primarily held on weekends or after business hours.

Eligibility criteria

Employed professionals holding an Integrated First Degree from BITS or its equivalent, with a minimum of one-year work experience after completing a degree in relevant business domains.
Employed professionals holding a three-year undergraduate degree in relevant areas, who have studied at least one course in mathematics or statistics, and with minimum two years of work experience.

Fees: INR 2,72,000 lakh ($3,300)

What will you learn in an MBA in Digital Business?

Digital transformation expertise

The program equips students with an understanding of digital technologies and their impact on various business functions. They learn how to leverage digital tools and strategies to enhance operational efficiency, optimize customer experiences, and drive business growth.

Strategic decision-making

An MBA in Digital Business emphasizes strategic thinking and equips students with the skills to analyze market trends, identify digital opportunities, and develop effective strategies for leveraging digital technologies. Students learn how to align digital initiatives with overall business objectives and create competitive advantages in the digital realm.

Digital marketing and customer engagement 

The innovative MBA program explores various aspects of digital marketing, including social media marketing, search engine optimization (SEO), content marketing, and data-driven marketing strategies. Students learn how to reach and engage target digital audiences effectively, leveraging data analytics to drive marketing decisions.

“This program equipped me with a comprehensive skill set to navigate the fast-evolving digital landscape. The curriculum comprised a well-rounded combination of core business courses, digital-focused subjects, and creative disciplines, giving me a holistic understanding of the digital business realm,” said Govinda Advani, IIM Udaipur grad.

Data analytics and business intelligence

With the increasing volume of data generated by digital platforms, the ability to extract valuable insights from data has become crucial. An MBA in Digital Business equips students with skills in data analysis, data visualization, and business intelligence, enabling them to make data-driven decisions and gain a competitive edge.

Entrepreneurship and innovation 

Digital business environments are characterized by rapid innovation and entrepreneurial opportunities. The program fosters an entrepreneurial mindset, teaching students how to identify and capitalize on emerging digital business models, disruptive technologies, and innovation opportunities.

“These courses enabled me to grasp the broader context in which digital technologies and strategies operate, allowing me to make informed decisions and drive impactful outcomes,” Govinda adds. 

Benefits of an MBA in Digital Business

Networking opportunities 

MBA programs often provide ample networking opportunities with industry professionals, alumni, and fellow students. These connections can be invaluable in the digital business domain, as they can lead to internships, job placements, collaborations, and mentorship opportunities.

Career opportunities 

Graduates with an MBA in Digital Business are well-positioned for a wide range of career opportunities. They can pursue roles such as digital marketing managers, e-commerce managers, business analysts, data analysts, innovation consultants, and digital strategy consultants. They can work in various industries, including technology, retail, finance, healthcare, and consulting firms.