Taylor Cook previously worked at branding and design agency Anthem Worldwide and Silvina Perez Cunarro worked with Coca-Cola, before they both started an MBA at Columbia, in the bustling and well-connected city of New York.
The Co-Presidents of the Marketing Association talk to us about the best places to find jobs in marketing and the effect the recession has had on marketing and advertising.
What are your club’s big initiatives this year?
The Marketing Association of Columbia, or as we call it, MAC, is dedicated to providing recruiting, networking and educational resources for students interested in pursuing the gamut of opportunities available in the world of marketing.
In order to achieve this goal, our biggest annual initiative is the MAC Conference, where students, alumni, professors and marketing professionals from different industries collaborate on topics that will push the envelope in our field.
In addition, it is very important to us to spread marketing knowledge around campus, so we host several additional events throughout the year including MAC 101, intense sessions where first years get exposed to industry must knows, and the school-wide favorite Brand Bash, a night where all students can interact with our sponsors' brands through interactive events and competitions.
What proportion of MBA students are members of your club?
The Columbia Business School student body is approximately 700 students per class and roughly 20% of students per class are members of the Marketing Association of Columbia. In addition to students who are actively pursuing careers in marketing, our members also include students focused on entrepreneurship, strategy and finance.
Where do you see yourself after you complete your MBA?
We currently have summer internships with Danone and L'Oreal to continue building our experience in brand management, a path we both hope to continue in our future careers.
Do you think at a time of recession, marketing and advertising are necessary within organizations, and do you think that they still stimulate revenue?
Yes. In a recession it becomes even more important to communicate the relevancy of a brand to its consumer base. Marketers, advertisers and brand innovators who have the ability to think out of the box are a crucial element to continuing to drive revenue and build great brands.
Moreover, creativity in new product development and go-to-market strategies will allow companies to differentiate themselves and weather the storm during tough economic times.
What do you think are the most exciting jobs in marketing at the moment?
Now is a great time to be working for any business that is actively pursuing the constantly evolving and still unexplored territory of digital and social media – areas that are relevant for businesses and brands of all kinds.
Do you see an advantage to being located in New York?
Absolutely. Our New York City location affords Columbia Business School students tremendous access to senior leadership teams from world-class businesses in a variety of industries – something you simply cannot find anywhere else in the world. Within the Marketing Association of Columbia, we offer our membership events such as A Day In The Life, where students are able to spend the day on site at local companies, learning about their organizations, daily operations, culture, values and industry thought leadership.