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Big Data Edges Into MBA Programs As Companies Demand Analytics

Haas becomes latest big name business school to revamp some of its MBA curriculum to include a focus on big data.

Fri Jun 5 2015

BusinessBecause
California’s Haas School of Business became the latest big name business school to revamp some of its MBA curriculum to include a focus on big data.

Haas has teamed up with top management consultancy firm Accenture to create new classes and a lecture series designed to give MBAs the tools required to understand and work with big data.

Haas finance and economics lecturer Greg La Blanc said that big data might be the most significant disruption to business since the industrial revolution. “The only way for MBAs to really learn how to handle big data is to actually work with it and to interact with student engineers and data scientists,” he said.

Business schools believe data analytics is essential for business leaders who will increasingly need data analysis to glean insight and drive decision making.

Accenture managing director of global technology R&D Prith Banerjee said that teaching MBAs to think about business problems through a data-oriented lens resonates with the firm.

Accenture is one of a number of leading employers to have invested in business education. KPMG will invest £20 million in a data analytics research centre at Imperial College Business School in London. IBM and Telfer School of Management have invested around $5 million into a similar centre at Telfer.

Accenture sees this as a way to recruit talent. “Haas students need to understand how to work with big data and how technology drives business outcome…We’re interested in hiring people who excel at doing that,” said Prith.

Accenture has estimated previously that the US could see demand for analytics talent outstrip supply by more than 250,000 positions this year alone. A survey of Fortune 100 recruiters by the Graduate Management Admission Council this month found that MBA employers cited analytics skills the most frequently.

John Miller, who leads Accenture’s Data Insights R&D group within Accenture Technology Labs, said the timing of the collaboration is right for the consultancy.

“We’re all asking the same questions like: ‘How can business leaders use data science to transform the way companies work?' and 'What skills are essential?” he said.

The tie-up is the latest in a long line of new program and curriculum launches. HEC Paris, a leading French business school, revamped some of the content of its MBA in a deal with IBM. DeGroote School of Business in North America recently launched an EMBA degree focused on big data with IBM and Canadian bank CIBC.

Master programs in business analytics are rapidly increasing in supply. Schools with highly-ranked MBAs are forming standalone courses.

These include Warwick Business School which runs the MSc Business Analytics, the master’s in business analytics at Melbourne Business School, and the MSC in Business Analytics at USC Marshall School of Business.

In 2015 both Yale School of Management, and Kogod School of Business have announced plans to launch analytics and software courses. Data programs at ESSEC Business School, Amsterdam Business School, and CEU Business School will also start this year.   

Student Reviews

ESSEC Business School

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The best intercultural university

There are more than 50 nationality in the grade, so there are opportunities to interact with people from all around the world. In terms of academics, the BBA course offers diverse courses for the 1st

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Creativity, adaptability and entrepreneurship

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Prithwiraj

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Top business school in France

Doing PhD in essec took some time, to be precise about five years. But the experience was very good and cost effective too. There are opportunities for the student for teaching assistantship and that helps both financially and in career. In the final year I could manage to teach marketing to M1 students and this helped shape my career

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Great college

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Blended

Good school in France

I am currently enrolled in M2 in Essec business school. I am specialising in marketing management. The Grande Ecole programme is valued in France and my school ranks very high up. There are a lot of opportunities for internships and CDD.

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9/02/2020

The program curriculum

BBA program. The program is really practical and useful, provide us many international opportunities. Like internship and humanitarian experience, and the flexibility is also really cool, we can choose different campus and tracks as we want.

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International Course

This school is very international and business oriented. Highly recognized by the companies The campus has been renovated and is very functional and modern from now on. Excellent atmosphere. Reputation of essec is a plus

kevin

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Friends, Career opportunities.

The program I did gave me the opportunity to start in Singapore. I got the chance to know all the students that started there and we bonded and made some friends for life. The career opportunities that ESSEC also gave me were unbelievable.

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Practical and useful

I think the best thing about Essec is that it's not focusing on academics rather it emphasizes on future job mindset and professional experiences.. The classes are interesting and we have plenty of workshops attributing to different sectors.. The campus is very nice with a good cafe and wonderful library. The only problem is the location of the campus. It's quite far from Paris.

Kartik

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14/02/2024

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Amazing experience! Must try

I think its a very amazing school with great and experienced faculty. Also the alumni network is very solid and useful. The school has a great balance of studies and work experience which is really essential for a student.

Ali

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28/05/2024

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GBBA: Diverse, Enriching, and Career-Boosting

My experience at ESSEC Business School has been outstanding. The Global BBA program offers a rich academic curriculum and diverse learning opportunities. I appreciated the chance to study on different campuses, including an international exchange, which broadened my perspective. The social environment is culturally diverse and vibrant, enhancing both my personal and professional growth. The administration is attentive, constantly offering new academic and student life opportunities. The campus facilities and classrooms are excellent. I highly recommend ESSEC for its excellence, global exposure, and career opportunities.

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ESSEC BS BBA REVIEW

The English track BBA program at ESSEC is simply exceptional. Courses are taught by internationally renowned professors who are experts in their field. The subjects taught cover a wide range of disciplines from marketing to finance, strategy and entrepreneurship. The English track is a major asset because it allows you to develop perfect mastery of professional English, essential in today's globalized business world. Some students love student life at Essec, which is one of the best in France, but it all depends on taste.

Clément

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14/06/2024

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Great program, incredible school

I love almost everything about this school, from the student life to the academic program and the opportunities it provides. I'm currently at the Paris campus, in Cergy, and I'm really enjoying it. The BBA program is very rich and diversified, you can start with geopolitics and then finance, what I mean is that there's a great balance between the subjects in this program. I was also lucky enough to spend a semester at the Singapore campus, and I loved that experience on the other side of the world. ESSEC is also known for its dynamic and rich student life, with access to several parties a week and the various associations within the school. If I could recommend just one school, it would be this one - I'm 100% satisfied.

Rayane

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21/10/2024

On Campus

Great experience

First of all, what I appreciate the most is the academic environment. The courses are extremely stimulating and are taught by high-level professors, often experts in their field. The diversity of subjects offered, ranging from marketing to finance, including entrepreneurship, allows you to acquire a complete and versatile education. The group projects, although sometimes stressful, are also an opportunity to learn to work in a team, which is essential in the professional world. One area that I feel could be improved is the management of student events. Although many activities are organized, I have noticed that some events can lack organization or communication, which can frustrate those who want to get involved. Better coordination between the different student associations and the administration could really improve the overall experience.

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