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6 Ways IE Business School Is Building A Campus Community Online

Since the lockdown, many business school applicants may be worried about missing out on a campus experience. Here's how IE Business School has built an active community online


Wed May 27 2020


Campus and community life is one of the biggest draws for MBA programs and business schools in general.

Under lockdown, one collective challenge that many schools have faced is recreating the feeling of a campus community in an online environment.

IE Business School in Madrid has shown that it's possible to recreate many of the things that make business school campuses alive and thriving. Some things may even work better. 

Here's six ways IE Business School is building a campus community online: 

1. Providing the right tools to students


When the news of lockdown hit IE Business School, they were ready to seamlessly move online. 

“IE as an institution has nearly twenty years of online experience,” says Juliana Pereira (pictured above), head of campus life at IE. “So then obviously, we thought, how do we keep people connected?”

They prioritized providing the right online tools to students and faculty to make sure that people could stay engaged and connected, despite the physical distance between them. 

Online conferencing tools like Zoom and Adobe Connect have meant that students and faculty have the resources to interact online, both inside and outside the classroom. Communication is a key part of this. 

2. Offering a routine

One challenge of lockdown is the lack of routine. You wake up, get dressed, make your breakfast, go to work, and relax—all in the same place, with no time constraints. 

Communities need routine—business school students especially.  

“Students maintain the same level of activity with regards to coursework online, but when they check out, they don't have to just go onto Netflix. There are other things that you can do,” she says. 

Juliana found that people made the time for things that they might not have done before. “People need an escape, to do something new. People who never joined a club, who didn't have time to go to conferences or hackathons or challenges, suddenly have this time.”

IE’s Campus Life team has put together a sanity guide, designed to give students countless things to do to keep them healthy, engaged, and interested. These are updated every day, and contain everything from online tours of museums, to daily crosswords and sudoku puzzles. 

Wellness is also of great importance—both physically and mentally. IE’s various sporting and wellness clubs have done their best at moving online, with weekly yoga and dance activities among the clubs’ offerings.  

3. Encouraging interaction and participation

Juliana early on recognized the two most important things that people want for a community that they are a part of. “To belong, and to contribute.”

Contributing is particularly important at business school, Juliana believes. Students don’t want to sit and listen to hours and hours of talks and lectures. They want to engage and be involved in what they are participating in. 

“It's not about simply providing information, we want to help people connect with others. They want to continue learning and growing, internally and externally, and keeping their network growing,” Juliana says. 

This is an added benefit of online webinars. While in real life you might be sat at the back of a 300-person auditorium, online, you can comment, react, and respond as the webinar is happening. On apps like Zoom, you can even go off into a breakout room, giving you a chance to have closer, deeper discussions.  

4. Empowering the community

When IE moved online, the calendar was still jam-packed with staple annual events, like the Africa Business Forum and the LGBT Conference. 

“What's shown something authentic about our community is no one in any moment questioned our events, or how we were going to pull them off,” she says. 

In fact, the entire move online felt natural because people felt empowered to take the initiative and run the things that they wanted to do. 

IE's annual Global Village Day is a great example of this. Every year, international students from across the world set up stalls, offering a sample or taste of their local culture. Students fully embraced the online format this year, each taking the initiative to translate their offering into short video clips which were then sent around the school community. 

5. Aiming to bring emotion and intimacy

One of the hardest things to recreate online, Juliana acknowledges, is emotion and intimacy that you get from attending live events. Seeing a basketball match, or even leaning over and chatting to a friend after a conference—they’re just not the same online. 

But Juliana has seen that it is possible to recreate these intimate human moments that bring communities and campuses to life.

IE hosted a 21-day self-reflection practice, where each day students would have a short activity to do and then write in a journal about it. At the end of the three weeks, students had the opportunity to go online and share.

“The fact that people are willing to open up their computer, put their face on screen, and talk about what that meant, was powerful.” 

6. Acknowledging that some things work better online  

It’s worth appreciating that some things might actually work better online. IE has really used this to their advantage. 

Reach is much wider. The school has been able to pull in far more people just by the pure convenience of events being online. 

“The good thing about online communities is that you overcome limitations of geography and time,” Juliana believes. Students and alumni from around the world get drawn together in the first place, perhaps for the first time, in these online community spaces. Scaling is a significantly easier challenge. 

But none of these events or community building would work if they hadn’t done one crucial thing, right at the start. This is Juliana’s biggest piece of advice to other community builders.

“Know what the shared values of your community are.  If you know what these are, and you’re clear on their needs and wants, and know what their hunger is, then you can cater to that.” 

Read More: How Online Learning Is Preparing MBAs For Remote Work

5a096753764b485754753f6c7dfd7fdc09443480.png (Credit: IE Business School Website)

The main image was sourced from this link.

Student Reviews

IE Business School




On Campus

My Review

Madrid Is incredible, I've had a fantastic time at IE University. I've had some excellent lecturers overall. They sincerely want the students to flourish and are concerned about developing a personal relationship with them. Having said that, students typically must fulfil their half of the contract by putting in the necessary work and demonstrating a desire to achieve success.




On Campus

Coming Master

I spent 1 semester on my Erasmus during my BBA trip. This was the great experience and after that I decode to enroll for the master program there. I must say that the only disappointing fact is connected to distribution of the students. Master students are being connected to the old campus what is not fully fail.




On Campus

Former BBA

As the former BBA student I can say that the level of the learning is quite high. In addition the place (IE Tower) is probably one of the most innovative and networking-support place in the Europe. I totally recoupment this Uni for business students.




On Campus

International focus

IE university has a global perspective and attracts a highly diverse student body, with students from all over the world. This international environment fosters cross-cultural understanding and prepares students to work in a globalized world. This is same for the faculty members as well, the university's faculty members are from diverse parts of the world and are reputable. they are not only experts in their fields but are also often actively engaged in research and industry. Their practical experience and academic expertise create a stimulating learning environment.




On Campus

Loved it

IE University, in my experience as a student, stands out as an outstanding institution for higher education. Its international perspective is a major strength, evident in the diverse student body that represents a multitude of countries and cultures. Interacting with such a global community has broadened my horizons and deepened my understanding of various subjects, providing a rich and comprehensive educational experience. The quality of the faculty at IE University is exceptional. Many professors bring real-world experience to the classroom, making the learning process more practical and relevant. This approach not only enhances engagement with coursework but also ensures that students are well-prepared for their future careers. The accessibility of professors and their willingness to engage with students personally fosters a collaborative and supportive learning environment. Practical learning is another significant advantage at IE University. The integration of real-world projects, internships, and case studies bridges the gap between theory and practice. This emphasis on hands-on experience equips students with practical skills and industry insights, making them more competitive in the job market. IE University offers a wide range of programs across various fields of study, making it a versatile choice for both undergraduate and postgraduate students. This diversity ensures that individuals can find a program that aligns with their academic and career interests. However, like any institution, IE University has its challenges. The cost of attending can be a major concern for some students, as tuition fees are relatively high. While scholarships and financial aid are available, not all students may qualify for them. This financial aspect is an important consideration, particularly for those with budget limitations. The competitive nature of some courses and programs can create a high-pressure environment. While competition can be motivating for some, it may also lead to stress for others. Maintaining high academic standards can be demanding, and students should strive for a balance between excellence and well-being. The workload can be quite challenging, especially for students undertaking double degrees or heavily involved in extracurricular activities. Effective time management is essential to manage academic demands while maintaining a healthy work-life balance. In conclusion, I would recommend IE University to prospective students with specific considerations. If you value an international perspective, practical learning, and a diverse educational environment, IE University is an excellent choice. However, it's crucial to carefully weigh the tuition costs against the benefits and to be prepared for the competitive nature of some courses. Students should also be ready to handle a demanding workload. IE University has provided me with a rich and globally-focused education, equipping me for a career in an interconnected world. Ultimately, it's important to make an informed decision based on your educational and financial goals, along with a willingness to confront the challenges that may arise.




On Campus

Rather Exciting

As a student at IE University, enrolled in the Business Administration program, I can confidently say that my experience at this institution has been overwhelmingly positive. IE University's innovative approach to education stands out as one of its most remarkable features. The interactive classes and focus on critical thinking, particularly through the use of case studies, have significantly enhanced my ability to apply theoretical knowledge to real-world business scenarios. Additionally, the global perspective at IE University, fostered by the diverse student body and international faculty, has broadened my understanding of global business practices, which is crucial in the field of Business Administration. The university's strong industry connections have proven to be invaluable. These connections provide students with numerous internship opportunities and networking prospects, allowing us to gain practical experience and build professional relationships while still studying. Moreover, the comprehensive career support services offered by IE University, such as resume building, interview preparation, and job placement assistance, have been instrumental in preparing us for the job market. On the flip side, it's important to mention that tuition costs at IE University can be relatively high, which may pose a financial challenge for some students, even though there are scholarships and financial aid options available. Additionally, the programs at IE University can be intensive, demanding a significant time commitment, which might not align with everyone's preferences. In conclusion, I wholeheartedly recommend IE University to individuals considering a degree in Business Administration. The innovative teaching methods, global perspective, strong industry connections, and comprehensive career support make it an excellent choice for those aspiring to enter the world of business. However, prospective students should be aware of the financial considerations and be prepared for the intensive nature of the programs. If you're willing to invest in your education and are dedicated to your studies, IE University offers an exceptional and enriching educational experience in the field of Business Administration.




On Campus

A Decent Experience

I've had the privilege of being a student at IE University, where I've been pursuing a degree in arts. My experience at IE University has been highly rewarding and unique. One of the aspects I appreciate the most is the university's strong emphasis on interdisciplinary learning. The opportunity to collaborate with students from diverse fields, including business, technology, and social sciences, has enriched my artistic endeavors. This cross-pollination of ideas has added depth and diversity to my creative work. IE University's international perspective is another significant advantage. The institution's diverse student body and faculty from various corners of the world have broadened my artistic horizons and encouraged me to think more globally. In the field of arts, where cultural influences play a pivotal role, this global outlook has been invaluable. The university also invests in modern resources and technology, providing students with access to cutting-edge software, creative tools, and state-of-the-art facilities. These resources have allowed me to explore new mediums and techniques, pushing the boundaries of my creativity. Furthermore, IE University places a strong emphasis on practical experiences. This practical orientation has given me insights into the professional art world and how to navigate it effectively. Opportunities for internships and collaborations with art institutions have been instrumental in bridging the gap between academic learning and real-world application. On the downside, tuition costs at IE University can be relatively high, which may pose a financial challenge for some prospective students. Additionally, the university's programs are quite intensive, demanding a substantial time commitment and strong time management skills. In conclusion, I would wholeheartedly recommend IE University to students seeking an arts education with an interdisciplinary and global perspective. The institution's innovative resources, practical experiences, and international approach have significantly enriched my artistic journey. Nevertheless, it's crucial to consider the financial aspect and be prepared for the demanding nature of the programs. If you're willing to invest in your arts education and are committed to hard work, IE University offers a truly unique and rewarding artistic experience.




On Campus

A Great Experience

As a student at IE University studying architecture, I have a unique perspective on the institution. Let me share my thoughts on this university: Overall, my experience at IE University has been quite positive. The university's commitment to a holistic education, combined with its innovative approach to learning, has made my time here rewarding. Here are some key aspects I appreciate: Interdisciplinary Approach: IE University places a strong emphasis on interdisciplinary learning. In the field of architecture, this means I've had the opportunity to collaborate with students from various backgrounds, such as engineering, business, and design. It's been enlightening to work on projects that integrate different disciplines, mirroring the real-world scenarios architects often find themselves in. Faculty and Industry Connections: The professors at IE University are experienced professionals in their respective fields, and they bring a wealth of practical knowledge into the classroom. This has greatly enriched my architectural education. Additionally, the university's strong connections with industry professionals and firms provide students with valuable networking opportunities and potential internships. Global Perspective: IE University's international approach to education is a significant advantage. I've had the chance to collaborate with students from all over the world, which has broadened my cultural awareness and global perspective. This is particularly important in architecture, as it's a field where global influences and trends play a significant role. Innovation and Technology: The university's commitment to staying at the forefront of technological advancements is impressive. In architecture, this means access to cutting-edge software, tools, and resources, which have been instrumental in my academic and design work. On the flip side, there are a few aspects that might not suit everyone: Tuition Costs: IE University is a private institution, and as such, tuition can be on the higher side. This might be a challenge for some students, but there are scholarship opportunities and financial aid options available. Intensive Programs: The university's programs are often quite intensive, requiring a significant time commitment. While this can be beneficial for learning, it can also be demanding, so time management skills are crucial. In conclusion, I would certainly recommend IE University to those interested in studying architecture. Its unique approach to education, international perspective, and strong industry connections have enriched my architectural journey. Just keep in mind the financial considerations and be prepared to put in the effort, and you'll find a stimulating and rewarding academic experience at IE University.




On Campus

A Global and Innovative Learning Experience

IE University is a dynamic and innovative institution that has gained recognition for its unique approach to education. There are several aspects that make it stand out, and while it may not be the perfect fit for everyone, it certainly has a lot to offer. One of the notable strengths of IE University is its commitment to fostering a global perspective. The university attracts a diverse student body from all over the world, creating a rich multicultural environment. This diversity enriches the classroom experience and prepares students to thrive in an increasingly interconnected world. The emphasis on international exposure through study abroad programs, exchange partnerships, and a global network of alumni further enhances this global outlook. IE University is also known for its focus on entrepreneurship and innovation. The institution places a strong emphasis on practical, real-world learning experiences that encourage students to develop an entrepreneurial mindset. This approach aligns well with the demands of the modern job market, where creativity and adaptability are highly valued. Furthermore, IE University's faculty is often comprised of professionals with extensive industry experience, providing students with valuable insights and connections in their respective fields. The small class sizes enable more personalized attention, fostering a close-knit community and facilitating meaningful interactions between students and professors. However, no university is without its drawbacks, and IE University is no exception. One potential downside is the cost of tuition, which can be relatively high compared to some public institutions. While scholarships and financial aid options are available, this cost may still be a barrier for some prospective students. Another consideration is the intensity of the academic programs. IE University is known for its rigorous curriculum, and students often find themselves facing a demanding workload. While this can be an advantage for those who thrive in a challenging environment, it may not be suitable for individuals seeking a more relaxed college experience. In conclusion, IE University is an excellent choice for students who are looking for a globally oriented, innovative, and academically rigorous education. Its emphasis on entrepreneurship, international exposure, and practical learning experiences can prepare students for success in a competitive job market. However, the high cost of tuition and the demanding nature of the programs should be carefully considered. Ultimately, whether IE University is the right fit depends on the individual's goals and preferences, but for those who are up to the challenge, it can be a rewarding and transformative educational experience.




On Campus

The liquid learning method

I do like my program so much, since it gives me the possibility to develop my own personal skills while building a strong professional cv with plenty of extracurricular material. The amenities are extraordinary and the campus is super professional and convenient for networking!