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Apple Bites into B-Schools

Business courses at your fingertips and from India to Canada via an MBA

By  Sarah Halls

Wed Apr 21 2010

Rutgers University has hooked up with Apple to offer a digital marketing course from July. The week-long pilot is open to students and MBAs alike, who will be awarded certificates on completion of the program. Students will have to dig deep to stump up the $4,995 enrolment fee before getting their hands on the iPad, which will be ready with pre-loaded course materials. The digital marketing program consists of several three-hour lessons and will cover various aspects of marketing, as the subject moves away from traditional media to the digital age. The program will be taught by Eric Greenberg an assistant visiting professor of Marketing at the university.

Transcontinental MBA

York University's Schulich School of Business in Canada has partnered with the Jain Institute of Management and Research in India to offer the Schulich MBA in India. The first year of the two-year program is spent in Mumbai focussing on “building a foundation in business management fundamentals.” During the second year MBAs pick from 18 specializations ranging from Finance to Real Estate and Infrastructure.