Roundel

Oxford MBAs Push Sharing Economy With Southeast Asia Services App

Oxford MBAs Push Sharing Economy With Southeast Asia Services App
Jason, Sonam and Karl studied at University of Oxford's business school before ServisHero

B-school venture billed as Uber for local services

Uber has steamrollered into the taxi industry, causing world-wide disruption but enjoying astronomical success. Airbnb has revolutionized the way we go on holiday, where we stay and what we pay. Now, a team of Oxford Saïd MBA graduates are making daily life easier with ServisHero, a sharing economy venture which connects people with local service providers at the touch of a button.

ServisHero is being described as the Uber for the local service industry. The location-aware app quickly connects users to a verified local service provider who then contacts the user with a quote. Users can easily search for and book local tutors, plumbers, electricians, cleaners or yoga, swimming and language classes.

Set-up in Malaysia in June 2015 and already launched in Singapore, the app has become one of the fastest-growing in Southeast Asia, with the number of users increasing at a rate of 50% every week.

“We’re amazed at the growth rate,” says co-founder and CEO Karl Loo, who thought up ServisHero when he struggled to find someone to fix his air conditioning.

The sharing economy is a burgeoning business area that many MBA students are interested in. (Its future is the subject of our annual Global MBA Competition, which asks the question: What else will we be Uber’ing by 2050?)

Karl met fellow co-founder, CFO and MBA graduate Jason Kang, at Oxford Saïd. The two budding entrepreneurs combined the business skills learnt on the MBA to construct a successful project and put together a formidable team including Wharton and INSEAD MBA graduates as well as PR and content marketing director and fellow Oxford Said graduate, Sonam Pelden.

“Karl, Sonam and I all come from totally different industry backgrounds,” says Jason. “We used the MBA to develop our own personal business interests as well as our collective passion for the sharing economy; our varied expertise can all be applied to improving the way we work at ServisHero.”

Karl is a typically ambitious MBA graduate. He wants ServisHero “to transform and improve the continent’s service industry, and to boost income levels for thousands of small businesses and individual professionals”.

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