In this Startup FAQ, we ask: how can you identify a great startup idea?
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Jeff Skinner, professor of entrepreneurship and innovation at London Business School, appeals to the old saying, "The proof of the pudding is in the eating." It's almost impossible to know whether a business idea is good until you've tested it.
Vlerick MBA entrepreneur Michel Poucet had this exact experience. His space startup only really gathered momentum once he tested it out in the open, and it got recognition from people with expertise in the field.
In our Startup FAQ series, we pose frequently asked questions from Reddit and Quora about entrepreneurship to successful entrepreneurs and business school experts.