❘ ❘

Win Free Business Books Every Month On BusinessBecause!

Each month we're giving away a selection of hot new business books to five lucky BusinessBecause members



Welcome to the new BusinessBecause monthly give-away, in partnership with global educational publisher Wiley.

We'll be giving away five free business books EVERY month to BusinessBecause members - see below for a list of what's up for grabs!

To enter the competition you simply need to:

1. Register/ log-in to BusinessBecause

2. Message Kate Jillings, providing your postal address* and a short answer to this question:

What one innovative thing would you do as the CEO of a multinational corporation?


The Sustainable MBA: The Manager's Guide to Green Business
Author: Giselle Weybrecht
About: Young managers coming out of MBA programs have an increased general awareness of sustainability issues, yet they lack information on the measures they can implement and the benefits these bring. This unique book provides a guide and toolkit for the current generation of MBAs and executives who need to know what the issues are and how to meet them.
We say: Sustainability is a hot topic right now, especially in the business school world where many MBAs are keen to learn how to be more 'green' at work. The author, Giselle Weybrecht, says she wrote 'the book she wanted but couldn't find' - you can read a short interview we did with Giselle here.


Strategic IQ: Creating Smarter Corporations
Author: John Wells
About: Why do once-successful companies fail? This challenging new book from John Wells will cause senior executives to forget everything they thought they knew about what makes a successful company.
We say: A must-read if you're hoping to run a successful firm one day! For people pre, during or after their MBA this is a book about how to avoid inertia in the corporate world. Any of us who've worked in big offices with endless processes and 'push-back' cultures know how depressing this can be!


Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Author: Navi Radjou, Jaideep Prabhu and Simone Ahuja
About: A game-changing book on how to adopt frugal innovation practices to jump ahead of the competition.
We say: Throw out the age-old HBS style case studies of successful US business models and instead look for inspiration from emerging market high-energy organisations! This is one of the reason that so many MBA programs are now offering immersion classes in growth economies - like the Duke Cross Continent MBA with residencies in New Delhi, St. Petersburg and Shanghai.


Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership
Author: George Kohlrieser, Susan Goldsworthy and Duncan Coombe
About: Following on from the highly successful Hostage at the Table (published in the Warren Bennis series), this book delves into the subject of what it takes to make leaders successful and engage those around them for sustainable growth through trust.
We say: This is a leadership book not just about doing but about being - being a leader who cares enough to dare people to reach for their dreams. Wouldn't we all like a boss like this!


BRICs and Beyond: Lessons on Emerging Markets
Author: Stephanie Jones
About: An introduction to the nature of the new businesses from both the first and second wave of developing countries, this is the long waited business text on emerging economies: an invaluable source for international MBA students and executives
We say: A journalist-turned-Bschool-professor, Stephanie Jones summarises practical nuggets of business practice from the world's fastest-growth economies - ideal for any MBA with a global mindset!


The Arab World Unbound: Tapping into the Power of 350 Million Consumers
Author: Vijay Mahajan
About: Based on interviews and research, global marketing professor Vijay Mahajan provides an in-depth view of the Arab market, comprised of the 22 Arab League countries that form the eighth-largest economy in the world, larger than the markets of Brazil, Russia and India.
We say: Frequently in the news for regional unrest, the Arab markets can present bountiful business opportunities but only if you understand the local cultures and practices. This book will give you a glimpse.

* Postal addresses will be used JUST to send books to successful winners and not used for any other purpose. No addresses will be stored.

Leave a comment.

Maximum 1000 characters