Last year we gave away some incredible books. And this year we'll be following suit with more free business books EVERY month in January/February/March to registered BusinessBecause members - to help you blast through your MBA or start an exciting new business career!
See below for a list of what free items are up for grabs!
To enter our monthly competition you need to either:
1. Register on BusinessBecause.com and message Nyoka Heron directly with your answer of the question below OR
2. Tweet @BusinessBecause your answer to the following question:
What's the number-one attribute entrepreneurs need to succeed today?
In addition, you must send your postal address in a direct-message to Nyoka Heron on BusinessBecause.com.
Addresses will not be shared with anyone, held for any extended period of time and are used only in the instance of you winning the competition!
JANUARY
Author: Ard-Pieter De Man
Blurb: Strategic alliances are an increasingly important part of corporate activity, shaping organizational structure and contributing significant sums to company revenue. As a result, the value of effective alliance design cannot be underestimated, providing the foundation for a company’s long-lasting success. Alliances combines theoretical knowledge from recent studies with real–life examples to create a thought provoking, informative text. Chapters cover key topics including: alliance forms and their characteristics, change management, building alliance frameworks, and the shape of future alliances. Alongside this comprehensive overview, an extensive checklist is included, to guide executives through alliance design.
This sophisticated guide will help managers navigate the alliance arena, providing practical support for creating effective partnerships. By drawing on the best case studies from different industries around the world, Alliances offers insightful examples of the most innovative collaborations. This book will enrich your understanding of the challenges and opportunities involved in collaboration, and give you the knowledge and confidence to execute a successful alliance.
FEBRUARY
Author: Henrich Greve, Tim Rowley
Blurb: Why are your value initiatives not providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, theres a very good chance that you have.
Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in todays increasingly competitive global marketplace, company leaders must make value-creation the centerpiece of every business decision.
Authors Kaiser and Young have dubbed this approach "Blue–Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. It explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success.
Also offers guidelines for making the satisfaction of customer needs and want- i.e. value creation - the driver of all business activities. The authors are respected academics at INSEAD, one of the world′s largest and most respected graduate business schools, with campuses in Europe, Asia and the Middle East.
MARCH
Author: Giselle Weybrecht
Blurb: The Sustainable MBA provides the knowledge and tools to help you "green" your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.
Based on more than 100 interviews with experts in business, international organizations, NGOs and universities from around the world, this first of its kind guide brings together all the pieces of the business and sustainability puzzle, including; the basics on what sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like.
Provides a wide range of tools and guidelines that you can use to implement sustainability practices, and tools and tips on how to "green" your job, including how to sell these ideas to your team, how to make green choices as a consumer and how to organize green meetings.
A survey of the exciting trends in sustainable business happening around the world. A wealth of links to interesting resources for more information. The Sustainable MBA is organized like a business school course - allowing you easy access to the relevant information you need about sustainability and Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behavior, Operations and Strategy.
*Postal addresses will be used JUST to send books to successful winners and not used for any other purpose. No addresses will be stored.
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