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Why Study A Digital Marketing MBA?

Find out whether a Digital Marketing MBA is the right course for you and explore some colleges in India that offer this prestigious degree

Tue Jun 13 2023

An MBA in Digital Marketing is a specialized program that focuses on the strategic and practical aspects of marketing in the digital era. It aims to provide students with a comprehensive understanding of digital marketing techniques, tools, and strategies to effectively promote products and services online.

The curriculum of an MBA in Digital Marketing program encompasses a wide range of topics, including digital marketing strategy, search engine optimization (SEO), social media marketing, content marketing, mobile marketing, web analytics, e-commerce, and digital advertising.

Through these courses, students learn how to develop and execute digital marketing campaigns, measure marketing performance using data analysis, and leverage digital platforms and technologies to engage target audiences.

This program equips students with the necessary knowledge and skills to navigate the ever-changing digital marketing landscape, harness digital channels for customer acquisition and retention, and remain up-to-date with the latest industry trends and innovations. Upon completion, graduates can pursue diverse career paths in digital marketing, holding positions such as digital marketing managers, social media managers, SEO specialists, content strategists, and digital marketing consultants.

What will an MBA in Digital Marketing teach you?

Pursuing an MBA in DigitalMarketing offers several benefits for individuals looking to advance their careers in the field of marketing. Some of these include:

In-depth knowledge 
An MBA in Digital Marketing provides a comprehensive understanding of the various aspects of digital marketing, including strategy, analytics, social media, SEO, content marketing, and more. This knowledge equips students with the expertise needed to navigate the digital landscape effectively.

Specialized skills 
The program focuses specifically on digital marketing techniques and strategies, enabling students to develop specialized skills that are highly valued in the industry. These skills include campaign planning and execution, data analysis, digital advertising, content creation, and social media management.

Career opportunities 
Digital marketing is a rapidly growing field with a high demand for skilled professionals. An MBA in Digital Marketing opens up a wide range of career opportunities in various industries and sectors. Graduates can pursue roles such as digital marketing managers, social media specialists, SEO analysts, content strategists, and digital consultants.

Digital marketing is constantly evolving, and an MBA program helps students stay updated with the latest trends, technologies, and best practices. This adaptability is crucial in a digital environment where new platforms and tools emerge regularly.

Networking opportunities 
MBA programs often provide networking opportunities with industry professionals, guest lectures, and collaborations with companies. This allows students to build valuable connections and gain insights from experts in the field.

Entrepreneurial prospects 
For aspiring entrepreneurs, an MBA in DigitalMarketing equips them with the skills and knowledge necessary to effectively market their own businesses in the digital space. It provides a solid foundation for understanding consumer behavior, market trends, and digital marketing strategies to drive business growth.

Top Colleges In India For MBA In Digital Marketing

Chandigarh University

Chandigarh University in Chandigarh offers a full-time postgraduate course called Master of Business Administration (MBA) in DigitalMarketing. The program spans two years, divided into four semesters.

Fees: INR 5,22,000 (approximately US $6,400) 

Amity University

Amity University is one of India's top universities offering an MBA with a specialization in Digital Marketing Management. Candidates must have completed a bachelor's degree and a zeal to learn about entrepreneurship. Applicants also need excellent English language skills.

Fees: INR 2,53,000 (or US $3,000)

In addition to the above colleges, some colleges that offer an MBA specialization in Digital Marketing or certification courses are:

Indian School of Business (ISB), Hyderabad

Indian Institute of Management (IIM), Bangalore

Xavier School of Management (XLRI), Jamshedpur

S.P. Jain Institute of Management and Research (SPJIMR), Mumbai

Management Development Institute (MDI), Gurgaon

Indian Institute of Management (IIM), Calcutta

Great Lakes Institute of Management, Chennai

International Management Institute (IMI), New Delhi

Institute of Management Technology (IMT), Ghaziabad

Goa Institute of Management (GIM), Goa

How Much Can You Earn With an MBA in Digital Marketing?

Overall, pursuing an MBA in Digital Marketing offers a competitive edge, enhances career prospects, and equips individuals with the necessary skills to thrive in the dynamic and rapidly evolving digital marketing landscape.

The salary range after completing an MBA in Digital Marketing can vary depending on factors such as the individual's experience, job role, industry, location, and the size and reputation of the organization. However generally, graduates with an MBA in Digital Marketing can expect competitive salaries.

For entry-level positions in digital marketing in India, such as digital marketing analysts or social media coordinators, the salary range typically falls between INR 3 to 7 lakhs, per annum. With a few years of experience and career progression, professionals can expect to earn higher salaries, ranging from INR 8 to 15 lakhs per annum for mid-level roles such as digital marketing managers or SEO specialists.

At the senior management level, such as digital marketing directors or chief marketing officers (CMOs), salaries can go beyond INR 20 lakhs per annum and even reach several crores in top organizations. 

Additionally, it's worth mentioning that a higher salary can also be influenced by factors such as skills, certifications, industry expertise, and the ability to drive successful digital marketing campaigns that generate tangible results for the organization.

Saksham Gupta who completed his MBA in Digital Marketing from Amity University said: “Giving presentations to a group of fellow students improved communication, understanding and reasoning skills. Being asked by the college to attend seminars helped in interacting with a few top industry people, which helped in understanding some basic networking skills.

“During projects, deciding on a topic and allotting the duties to ensure timely completion tend to improve leadership skills, and sometimes conflict-handling skills are also polished,” he added.

Next read: 

Why Study An MBA In Digital Business In India