Gwendoline de Ganay left France to begin an MBA at IE Business School in Spain. Her b-school experiences inspired her to launch a start-up, based on sustainability, in Brazil.
The Winter Olympics’ opening weekend kicks off in Sochi today and, in a few months’ time, the world’s focus will turn from Russia to Brazil for the FIFA World Cup and, two years later, the Olympic and Paralympic games in Rio de Janeiro.Many MBAs will tune into one of sport’s greatest events today – if not to keep up with the latest Russian controversy surrounding the Games – and again when the world’s most popular sport, soccer, graces Sao Paulo in May.
But there will be one MBA watching more keenly than most. Gwendoline de Ganay, a French international graduate of IE Business School, sees it as a business opportunity.
“A lot of my classmates knew they wanted to go into finance. But I went into the MBA knowing I wanted to work in sustainability,” says Gwen. Speaking with her now, it is easy to see why. She is the proud founder of Sustainable Brasil Consulting, a start-up based in Rio that consults some of the country’s biggest companies on sustainability and social responsibility.
Despite a slump in economic growth, Brazil is an emerging market that many leading companies are desperate to enter, enticed by the potential for rapid growth. General Motors, the States-based multinational car manufacturer, has a huge presence in the country, as does Germany’s Volkswagen.
Brazil is also home to some of the big energy players including Petrobras, Esso and Shell – and a raft of home-grown telecommunications companies with a presence on the global stage.
But Gwen’s start-up is not in the business of growth – although I’ve no doubt revenue is important. Rather, it is about improving Brazil’s economy, and it’s social and environmental standings.
Before beginning an MBA she worked at the Women's Forum for the Economy and Society, an organisation that promotes the empowerment of women in business (and other parts of society). It was while organizing events in finance, management and politics that her passion for sustainability hit fever-pitch.
“Working there was the next step in my career for sure,” says Gwen. “You learn about emerging topics and innovation, and I became really passionate about sustainability from a business perspective; what can corporations do to improve the economy, and the social and environmental aspects of their work?
“I invited as many social entrepreneurs to talk at our events as I could, but I reached the limit of what I could do. I could only tell other peoples’ stories, but not work on a project of my own.”
So she quit in 2011 and enrolled at a business school that is renowned for its entrepreneurial spirit and flair. IE, with some of the top MBA ranking programs in Europe, bases much of its MBA curriculum on entrepreneurship – and it is not too shabby when it comes to social responsibility either, says Gwen.
But IE offered more than that. She chose the school because it offered a route into Latin America – a market she was keen to enter on a new and challenging career path. You don’t have to get an MBA to start-up a business – or, indeed, to try and change the world – but it gives you credibility, she says.
“I knew IE would be a good stepping-stone to Latin America and I even did a short exchange to a business school in Rio to help identify opportunities in the region for after graduation,” she says. But what really gave her career a kick was the opportunity to organize IE’s Social Responsibility Forum, the biggest-run student event at the school.
Gwen helped set-up the event, now in its eighth year, which has enabled more than 300 IE students to connect with peers and professionals related to sustainability and social entrepreneurship. This year’s keynote speakers include representatives from L’Oreal and Orpheus Group.
“It took up a lot of my free time, it was hectic,” she says. “But I knew it was what I wanted to do after my MBA and it helped me identify key players in Latin America. I knew then that I wanted to work there.”
The forum was where Gwen met her current business partner, fellow IE MBA Tatiana Machado, whom has ten years of business experience in Brazil.
The Social Responsibility Forum may have ensured that she had no time to take advantage of the schools’ incubators or entrepreneurship programs – but it was a sacrifice worth making. She graduated from IE in 2012 and launched Sustainable Brasil Consulting in November last year; but she started visiting Brazil long before the company’s official launch.
For all the potential in its markets, Brazil remains a sometimes difficult place to do business. When I ask Gwen why she chose the country as her base of operations, her answer is simple: “It makes a lot of sense to work in emerging economies; the big issues of sustainability don’t have such a big awareness like in the US and Europe,” she replies.
“When I visited, I saw how much momentum was building towards the World Cup and Olympics and I could feel that a lot of Brazilian companies wanted to step up their game with sustainability. It was a good moment to enter.”
She started the company after creating a blog detailing her experiences in sustainability. After meeting companies in Brazil, her impression was confirmed and Sustainable Brasil Consulting was a go.
It can be quite trivial setting up a business in the country, due in-part to bureaucracy, Gwen admits. But it gave her time to build relationships with companies.
Then another spanner was thrown into the works; clients began asking her to help set-up initiatives to promote female leadership – something that many organisations, such as Forte Foundation, are championing.
“The future will only be sustainable if we take into account gender equality as well,” Gwen says – something that is still at a low ebb in the business world.
Her work with the Women's Forum for the Economy and Society comes into play here. There are platforms to help women who are already senior executives, she says, “but what about women in their 30s’, making career decisions now? How do we help them?”
“That’s what I’m trying to do here in Brazil,” she adds.
It is surely a scary thought; a young French MBA launching a business on the other side of the world, alone (her business partner didn’t join until recently). And Gwen says an MBA from IE has been instrumental in giving her the confidence to start her own company – as well as the network to make it a success.
So what’s the next step? “Get more clients,” she says, bluntly. “But we’ve been doing our homework. We are ready. The next step is building a reputation, getting more clients, and just growing.”
By the time the World Cup rolls around in a few months’ time, Gwen may just have the reputation she seeks.
And by the time the Olympics kicks off in 2016? Who knows how big the business could be.
Student Reviews
My Review
Madrid Is incredible, I've had a fantastic time at IE University. I've had some excellent lecturers overall. They sincerely want the students to flourish and are concerned about developing a personal relationship with them. Having said that, students typically must fulfil their half of the contract by putting in the necessary work and demonstrating a desire to achieve success.
Coming Master
I spent 1 semester on my Erasmus during my BBA trip. This was the great experience and after that I decode to enroll for the master program there. I must say that the only disappointing fact is connected to distribution of the students. Master students are being connected to the old campus what is not fully fail.
Former BBA
As the former BBA student I can say that the level of the learning is quite high. In addition the place (IE Tower) is probably one of the most innovative and networking-support place in the Europe. I totally recoupment this Uni for business students.
International focus
IE university has a global perspective and attracts a highly diverse student body, with students from all over the world. This international environment fosters cross-cultural understanding and prepares students to work in a globalized world. This is same for the faculty members as well, the university's faculty members are from diverse parts of the world and are reputable. they are not only experts in their fields but are also often actively engaged in research and industry. Their practical experience and academic expertise create a stimulating learning environment.
Loved it
IE University, in my experience as a student, stands out as an outstanding institution for higher education. Its international perspective is a major strength, evident in the diverse student body that represents a multitude of countries and cultures. Interacting with such a global community has broadened my horizons and deepened my understanding of various subjects, providing a rich and comprehensive educational experience.
The quality of the faculty at IE University is exceptional. Many professors bring real-world experience to the classroom, making the learning process more practical and relevant. This approach not only enhances engagement with coursework but also ensures that students are well-prepared for their future careers. The accessibility of professors and their willingness to engage with students personally fosters a collaborative and supportive learning environment.
Practical learning is another significant advantage at IE University. The integration of real-world projects, internships, and case studies bridges the gap between theory and practice. This emphasis on hands-on experience equips students with practical skills and industry insights, making them more competitive in the job market.
IE University offers a wide range of programs across various fields of study, making it a versatile choice for both undergraduate and postgraduate students. This diversity ensures that individuals can find a program that aligns with their academic and career interests.
However, like any institution, IE University has its challenges. The cost of attending can be a major concern for some students, as tuition fees are relatively high. While scholarships and financial aid are available, not all students may qualify for them. This financial aspect is an important consideration, particularly for those with budget limitations.
The competitive nature of some courses and programs can create a high-pressure environment. While competition can be motivating for some, it may also lead to stress for others. Maintaining high academic standards can be demanding, and students should strive for a balance between excellence and well-being.
The workload can be quite challenging, especially for students undertaking double degrees or heavily involved in extracurricular activities. Effective time management is essential to manage academic demands while maintaining a healthy work-life balance.
In conclusion, I would recommend IE University to prospective students with specific considerations. If you value an international perspective, practical learning, and a diverse educational environment, IE University is an excellent choice. However, it's crucial to carefully weigh the tuition costs against the benefits and to be prepared for the competitive nature of some courses. Students should also be ready to handle a demanding workload. IE University has provided me with a rich and globally-focused education, equipping me for a career in an interconnected world. Ultimately, it's important to make an informed decision based on your educational and financial goals, along with a willingness to confront the challenges that may arise.
Rather Exciting
As a student at IE University, enrolled in the Business Administration program, I can confidently say that my experience at this institution has been overwhelmingly positive. IE University's innovative approach to education stands out as one of its most remarkable features. The interactive classes and focus on critical thinking, particularly through the use of case studies, have significantly enhanced my ability to apply theoretical knowledge to real-world business scenarios. Additionally, the global perspective at IE University, fostered by the diverse student body and international faculty, has broadened my understanding of global business practices, which is crucial in the field of Business Administration.
The university's strong industry connections have proven to be invaluable. These connections provide students with numerous internship opportunities and networking prospects, allowing us to gain practical experience and build professional relationships while still studying. Moreover, the comprehensive career support services offered by IE University, such as resume building, interview preparation, and job placement assistance, have been instrumental in preparing us for the job market.
On the flip side, it's important to mention that tuition costs at IE University can be relatively high, which may pose a financial challenge for some students, even though there are scholarships and financial aid options available. Additionally, the programs at IE University can be intensive, demanding a significant time commitment, which might not align with everyone's preferences.
In conclusion, I wholeheartedly recommend IE University to individuals considering a degree in Business Administration. The innovative teaching methods, global perspective, strong industry connections, and comprehensive career support make it an excellent choice for those aspiring to enter the world of business. However, prospective students should be aware of the financial considerations and be prepared for the intensive nature of the programs. If you're willing to invest in your education and are dedicated to your studies, IE University offers an exceptional and enriching educational experience in the field of Business Administration.
A Decent Experience
I've had the privilege of being a student at IE University, where I've been pursuing a degree in arts. My experience at IE University has been highly rewarding and unique. One of the aspects I appreciate the most is the university's strong emphasis on interdisciplinary learning. The opportunity to collaborate with students from diverse fields, including business, technology, and social sciences, has enriched my artistic endeavors. This cross-pollination of ideas has added depth and diversity to my creative work.
IE University's international perspective is another significant advantage. The institution's diverse student body and faculty from various corners of the world have broadened my artistic horizons and encouraged me to think more globally. In the field of arts, where cultural influences play a pivotal role, this global outlook has been invaluable.
The university also invests in modern resources and technology, providing students with access to cutting-edge software, creative tools, and state-of-the-art facilities. These resources have allowed me to explore new mediums and techniques, pushing the boundaries of my creativity.
Furthermore, IE University places a strong emphasis on practical experiences. This practical orientation has given me insights into the professional art world and how to navigate it effectively. Opportunities for internships and collaborations with art institutions have been instrumental in bridging the gap between academic learning and real-world application.
On the downside, tuition costs at IE University can be relatively high, which may pose a financial challenge for some prospective students. Additionally, the university's programs are quite intensive, demanding a substantial time commitment and strong time management skills.
In conclusion, I would wholeheartedly recommend IE University to students seeking an arts education with an interdisciplinary and global perspective. The institution's innovative resources, practical experiences, and international approach have significantly enriched my artistic journey. Nevertheless, it's crucial to consider the financial aspect and be prepared for the demanding nature of the programs. If you're willing to invest in your arts education and are committed to hard work, IE University offers a truly unique and rewarding artistic experience.
A Great Experience
As a student at IE University studying architecture, I have a unique perspective on the institution. Let me share my thoughts on this university:
Overall, my experience at IE University has been quite positive. The university's commitment to a holistic education, combined with its innovative approach to learning, has made my time here rewarding. Here are some key aspects I appreciate:
Interdisciplinary Approach: IE University places a strong emphasis on interdisciplinary learning. In the field of architecture, this means I've had the opportunity to collaborate with students from various backgrounds, such as engineering, business, and design. It's been enlightening to work on projects that integrate different disciplines, mirroring the real-world scenarios architects often find themselves in.
Faculty and Industry Connections: The professors at IE University are experienced professionals in their respective fields, and they bring a wealth of practical knowledge into the classroom. This has greatly enriched my architectural education. Additionally, the university's strong connections with industry professionals and firms provide students with valuable networking opportunities and potential internships.
Global Perspective: IE University's international approach to education is a significant advantage. I've had the chance to collaborate with students from all over the world, which has broadened my cultural awareness and global perspective. This is particularly important in architecture, as it's a field where global influences and trends play a significant role.
Innovation and Technology: The university's commitment to staying at the forefront of technological advancements is impressive. In architecture, this means access to cutting-edge software, tools, and resources, which have been instrumental in my academic and design work.
On the flip side, there are a few aspects that might not suit everyone:
Tuition Costs: IE University is a private institution, and as such, tuition can be on the higher side. This might be a challenge for some students, but there are scholarship opportunities and financial aid options available.
Intensive Programs: The university's programs are often quite intensive, requiring a significant time commitment. While this can be beneficial for learning, it can also be demanding, so time management skills are crucial.
In conclusion, I would certainly recommend IE University to those interested in studying architecture. Its unique approach to education, international perspective, and strong industry connections have enriched my architectural journey. Just keep in mind the financial considerations and be prepared to put in the effort, and you'll find a stimulating and rewarding academic experience at IE University.
A Global and Innovative Learning Experience
IE University is a dynamic and innovative institution that has gained recognition for its unique approach to education. There are several aspects that make it stand out, and while it may not be the perfect fit for everyone, it certainly has a lot to offer.
One of the notable strengths of IE University is its commitment to fostering a global perspective. The university attracts a diverse student body from all over the world, creating a rich multicultural environment. This diversity enriches the classroom experience and prepares students to thrive in an increasingly interconnected world. The emphasis on international exposure through study abroad programs, exchange partnerships, and a global network of alumni further enhances this global outlook.
IE University is also known for its focus on entrepreneurship and innovation. The institution places a strong emphasis on practical, real-world learning experiences that encourage students to develop an entrepreneurial mindset. This approach aligns well with the demands of the modern job market, where creativity and adaptability are highly valued.
Furthermore, IE University's faculty is often comprised of professionals with extensive industry experience, providing students with valuable insights and connections in their respective fields. The small class sizes enable more personalized attention, fostering a close-knit community and facilitating meaningful interactions between students and professors.
However, no university is without its drawbacks, and IE University is no exception. One potential downside is the cost of tuition, which can be relatively high compared to some public institutions. While scholarships and financial aid options are available, this cost may still be a barrier for some prospective students.
Another consideration is the intensity of the academic programs. IE University is known for its rigorous curriculum, and students often find themselves facing a demanding workload. While this can be an advantage for those who thrive in a challenging environment, it may not be suitable for individuals seeking a more relaxed college experience.
In conclusion, IE University is an excellent choice for students who are looking for a globally oriented, innovative, and academically rigorous education. Its emphasis on entrepreneurship, international exposure, and practical learning experiences can prepare students for success in a competitive job market. However, the high cost of tuition and the demanding nature of the programs should be carefully considered. Ultimately, whether IE University is the right fit depends on the individual's goals and preferences, but for those who are up to the challenge, it can be a rewarding and transformative educational experience.
The liquid learning method
I do like my program so much, since it gives me the possibility to develop my own personal skills while building a strong professional cv with plenty of extracurricular material. The amenities are extraordinary and the campus is super professional and convenient for networking!
The variety of courses
This university has provided me with the perfect university experience, complete with numerous resources that help students reach their goals. The beauty of this university is the variety of courses offered, and how the diverse nature of courses can prepare you for the real world.
High quality
The course has high-quality content, lessons, and educational materials. Everything is precise, concise, and well-explained so that this part can stay the same. It effectively provides full fundamental knowledge on the subject and suggests how to learn each concrete subtopic of digital marketing further. So, at the end of the course, I understood all the topics and substantially improved my skills in cooperation with marketing departments. The course also showed me approaches and tools to execute digital marketing so I can do the job myself.
As for improvements, it would be nice to work on the part dealing with tasks and developing individual projects. I felt like I needed more time for that. Doing homework and projects is essential for effective learning, but more time was required, harming the quality. Practice and individual projects should have more time and interactions between the students and the professor or learning facilitators. The course provided such opportunities for interaction, but doing the projects in a rush made it impossible to be prepared with questions for those meetings. Also, the more time students spend on practical tasks, the more they will remember. So, it would be great to extend the timing of the practice part.
Incredible Networking
I study Communication and Digital Media at IE University and it has been a one of a kind journey when it comes to my studies. But not necessarily because of the courses, but due to the overall experience. It offers so much opportunities, and networking where you can get doors open for your future. It has helped me develop as a person in the working world because of the way they due their classes. It really takes the content into experiences and allows you to get an insight into the career path you are taking. I will say, if you don't like to attend to class or prefer to study on your own it is an issue, because IE University is very strict when it comes to their attendance policy, and students have had problems because of how strict it is, and how little they help in that sense. Overall I would recommend the university, especially if you want to to get an idea of how your future working world will be.
BEST OF THEM ALL
Pursuing my Master’s in Strategic Marketing and Communication at IE has been an enriching and transformative experience. From the dynamic coursework to the diverse student body, this program has provided me with both theoretical insights and practical skills that have significantly shaped my professional outlook.
