Every week, we give you the opportunity to ask one of our chosen admissions experts anything you want to know about getting into business school. One question each week is chosen for our expert to answer.
This week, our question comes from an anonymous user.
Their question is answered by Dr Sam Solaimani, program director of the full-time MBA for Nyenrode Business University.
Applicant Question of the Week:
Dear BusinessBecause,
I'm a marketing professional. How will doing an MBA benefit me?
The Answer:
Marketing is perhaps the face, sight, and hearing organs of any firm.
It is of vital importance for firms to have young marketing professionals, equipped with state-of-the-art knowledge and insights into marketing theories and trends, join the labor market and help to formulate marketing strategies, understand consumers’ behavior, manage product development projects, and engage in branding and advertising, among others.
Such a traditional siloed approach, that is to say, a marketing-focused education to fulfil a marketing-focused function is necessary but not sufficient to land the starring job at a progressive firm, especially if an upward-moving career path is what you aspire to.
Increasingly, firms come to realize that world-class operations are only possible through discipline-transcending, collaborative, synergetic relationships between departments across all the functions and layers of the firm.
The contemporary business market is in desperate need of specialists with a generalist view, including marketing specialists with a solid understanding of finance, accounting, operations, human resource management, technology, sustainability, talent management, and leadership.
And exactly at this point, MBA programs, and those with a focus on ‘general management’ can be of a unique value for young marketing professionals with some years of working experience to fill a serious knowledge gap.
MBA programs help marketers to develop a broader understanding of business constraints, tradeoffs, and opportunities within other disciplines and departments, cultivate general business acumen, learn about challenges and best-practices in other areas and industries, and ultimately pave the way for an accelerated growth toward managerial roles.
As the program director of the full-time MBA program at Nyenrode Business University, it does not come as a surprise that one of the key reasons of many candidates with a marketing background who aim to join our MBA program is to develop a comprehensive understanding of business to move toward management-level positions.
And in doing so, they often leave top-notch employers, temporarily or for good.
Upon graduation, the new career perspectives appear to be remarkably diverse; either within the marketing domain, ranging from marketing director, product marketing manager, senior content marketing manager, head of digital marketing to senior corporate communication manager and senior marketing strategy consultant, just to name a few; or in other disciplines, including but not limited to sales manager, business development manager, and asset manager.
The MBA skills appear to be highly applicable in all industries. MBA graduates can pursue a career in areas where they have (or have not got) experience in.
Ask an Admissions Expert a Question!
Next week, you'll have the opportunity to ask Raj Patil, the founder and CEO of Admissionado, anything you want about getting into business school.
Admissionado is the globally-renowned MBA admissions consultancy where creative personal branding and dead-precise communication come together.
Computer Science at L'aquila University (L'Aquila, Italy) is one of the best for few reasons like:
- young teachers extremely motivated and skilled
- small campus that facilitates the learning experience, for example in some courses we were approx. 15 people maximum (in the last two years)
It is important to promote quality over quantity and the fact that the campus is not over crowded make the whole education experience extremely worthy.
Student
Verified
9/01/2024
Online
Good
It is a good university overall.
A bit of discrimination.
Otherwise it's a great university with good structure, good environment.
Their Degree is recognized world wide, qualified lectures and improved laboratory.
Student
Verified
12/10/2023
On Campus
Review
The institution has remained one of the top notch universities in the glob because of it academic impact on students both in academicical discipline and in all ramifications and they have also in the paste years raise up academic heroes.
Jean Claude
Verified
6/03/2024
On Campus
Class Reprisentative
computer science
i like the course of this university
nothing i donot like
becouse is so good school to achieve my gools \with being good mood of the school so every one i ac enreage him or her to joint this schoo.
Student
Verified
28/10/2024
Online
Empowering Business Education at Nyenrode
Nyenrode Business University is a unique institution that combines rigorous academic programs with a strong focus on practical business experience. The campus, located on a beautiful estate, offers a picturesque setting for learning. The classrooms are designed to encourage collaboration and engagement, fostering a dynamic learning environment.
Students benefit from small class sizes, which promote personalized attention from professors who often have extensive industry experience. The university emphasizes leadership development and real-world applications, preparing students for successful careers in business. Overall, Nyenrode provides a distinctive blend of academic excellence and practical insights, making it an excellent choice for aspiring business leaders.Studying at Nyenrode Business University can be a transformative experience. The university's strong focus on practical learning helps students apply theoretical knowledge to real-world situations. This approach not only enhances understanding but also builds valuable skills that are essential in the business world.
The supportive environment, with small class sizes and accessible professors, allows for personalized guidance and mentorship. This can significantly impact personal and professional development, helping students grow their networks and gain insights from experienced professionals. Overall, the blend of academic rigor and practical application can greatly influence one's career trajectory and personal growth.
Yasir
Verified
4/05/2025
On Campus
A formative and inspiring journey
My experience at Nyenrode Business University has been truly transformative. The program combines rigorous academic instruction with real-world business challenges, allowing me to grow both professionally and personally. One of the most striking aspects is the emphasis on leadership and personal development—elements that are not only taught but also practiced. The small class sizes foster close relationships with professors and fellow students, creating a strong and supportive learning environment. The beautiful and peaceful campus is ideal for focusing on your studies. Overall, I highly recommend Nyenrode to anyone looking to further their business skills while developing as a responsible leader.
Shinyun
Verified
13/06/2025
On Campus
International environment and practical learning
Nyenrode Business School offers a very international environment with students from many different countries. I really liked the practical focus of the courses. Many professors shared real industry experience which made the classes very engaging.
For me, the small class sizes helped a lot with participation and building connections. One thing to improve would be the speed of some administrative processes. Overall, I would recommend this school to students looking for a flexible and business-focused program in Europe.
