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The 10 Best US MBA Programs For Marketing

US business schools are tapping into marketing’s big data revolution, and MBA students love it

By  

Wed Jul 18 2018

BusinessBecause
Marketing professionals are the gatekeepers to information that can make or break a company—namely, consumer insights and analytics.

With the rise of big data on the global stage, the Marketing field has experienced rapid acceleration as of late. Many have sought to stay on the crest of this wave by enrolling in a diverse array of MBA programs, whose curricula has evolved to incorporate coursework in data science so graduates don't get pulled into the undertow once they enter the job market. 

The following 10 business schools have gone above and beyond when it comes to creating opportunities for the next generation of marketing professionals.

Here's 10 of the best US MBA programs for marketing:


kellogg-school

1. Northwestern University’s Kellogg School of Management 

One of the most appealing aspects of Kellogg’s marketing programming is its staff. The Kellogg faculty includes three former presidents of the leading academic organization for behavioral research, The Association of Consumer Research.

The Advanced Marketing and Management program is a standout in its field, helping students adapt to new tech trends. No wonder there's such a high percentage (19%) of students who choose to study marketing here. A pool of high-paying corporations are paying attention too. According to the school’s annual...

ment report, Apple, Motorola, and Microsoft regularly recruit from Kellogg. 


Wharton

2. University of Pennsylvania Wharton 

Wharton is a pioneer in the marketing field. The school established its first marketing courses in 1909 and changed the face of 20th century marketing theory when Wharton professor Paul Green created a tool called conjoint analysis. Those standards continue into the 21st century with competitive courses that offer insight into consumer behavior and entrepreneurial marketing, to name a few.

Wharton is also another school whose strong ties with top corporations benefit graduates. Apple and Adobe, two of the top businesses on Forbes Magazine’s Best Paying Companies for Marketing Professionals Right Now list, hire consistently from the school.


Haas

3. University of California – Berkeley Haas School of Business

Over 20% of full-time MBA students chose marketing at their field of choice, making it the second most popular field for MBA students and the most popular field for interns— a rarity among MBA programs.

Graduates report competitive salaries and find employment everywhere from Amazon to American Express, from Clorox to PepsiCo, and from SAP to Salesforce. Haas also provides a range of social and extra-curricular activities for marketing students, such as dinners, career treks, networking opportunities and frequent marketing summits.


Harvard

4. Harvard Business School

For future-minded students looking for longevity in the field, Harvard’s impressive roster of courses speaks volumes.

The HBS Marketing curriculum provides students with innovative guidance about how the current economic crisis, search engines, and social networks have profoundly affected the field. 12% of students chose careers in marketing after graduation. According to HBS’s list of recruiting partners, many are hired by the nation’s corporate powerhouses.  


Kogod

5. American University – Kogod School of Business 

Kogod School of Business offers a concentration in Marketing with coursework that emphasizes a necessary topic for marketers: consumer needs. 84% of graduates reported a positive career outcome from 2014-2016. Common employers are Apple, Capital One, and Guggenheim Partners.


Stanford GSB

6. Stanford Graduate School of Business

Stanford wins points as one of the most integrative marketing programs on the list, due to it’s dedication to embracing “research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, statistics and management science." Not many other programs mention psychology as a program component, even though marketing is rooted in attuning to the minds of consumers. 80% of MBA students received a job offer 90 days after graduation.


Kelley

7. Indiana University – Bloomington Kelley School of Business 

Kelley prides its marketing curriculum on preparing students for a competitive marketplace, with an emphasis on research. Competitive tactics will be a useful here, since a majority of Kelley’s MBA graduates (34%) seek employment in Marketing.

Marketing graduates have had success finding employment opportunities with companies such as Target, Procter & Gamble, General Mills, Ford and many others. 


booth

8. University of Chicago – Booth

Booth sets itself apart from other MBA Marketing programs through its flexible approach to curriculum. At Booth, students take courses not only in Chicago Booth's departments, but also in the university's psychology, sociology, economics, and statistics departments, which opens up another world of potential for MBAs. The James M. Kilts center for Marketing connects alumni, faculty, and students to ensure new, shared conversation around the most cutting-edge practices in the field.


Yale

9. Yale School of Management

Yale School of Marketing integrated core curriculum wants students to understand the big picture of how organizations and markets work grow over time. Hiring organizations for Yale MBA graduates include top contenders from Fortune Magazine’s 10 Best Workplaces in Advertising and Marketing as well as Forbes Best Paying Companies for Marketing Professionals Right Now. 


Duke Fuqua

10. Duke University – Fuqua School of Business

In 2017, 23% of Fuqua students looked for jobs in marketing. Among a dynamic group of course offerings, Fuqua also hosts a Marketing Club, which compels students to make long-lasting connections with other marketing professionals and employers.

Student Reviews

Duke University Fuqua School of Business

Student

Verified

31/10/2023

On Campus

Supportive atmosphere

The professors at Duke university exhibit exceptional commitment to the success and well-being of their students by ensuring their academic growth and fostering a supportive social atmosphere. Moreover, the entire community is recognized for its amicability and inclusiveness.

Maxwell

Verified

30/03/2023

On Campus

Diversity

The people or the students are without a doubt Duke's greatest asset. While all students are driven to succeed, they are also enthusiastic about a variety of hobbies. You run across a huge lot of diversity. It is the ideal example of a school with well-rounded students and the ideal balance of campus life in a metropolis.

Anabelle

Verified

27/02/2023

On Campus

Happy to school

All I could ever hope for is Duke University. That really epitomizes the "work hard, play hard" philosophy that elite colleges frequently pursue. Even though you'll have a lot of schooling to complete over the week, it's simple to keep focused because all of your friends are putting in similar amounts of effort. Many events taking place on and around campus on the weekends provide a great way to unwind. The combination of demanding academics and traditional college fun strikes the perfect balance.

Monica

Verified

27/02/2023

On Campus

Good schooling

Living, eating, learning, and developing who you want to be as an adult are all fantastic at Duke. I participated in student athletics, and I couldn't have asked for a better interaction with the faculty and other students. I appreciate all of the help I get from the Duke community more than anything. Furthermore, the teachers take the time to get to know you, and the lectures are diverse and demanding (if you do the same). I'd give it a 10 out of 10.

Aline

Verified

26/11/2022

On Campus

Beautiful School, Nice Classes

DU remains one the greatest and best universities that I have ever stepped in. The school is beautiful and neat. The classes are spacious and also very nice. I enjoyed attending my Lectures in those lecture halls. I also loved the Lecturers because of the good work they did. The university also has very good dorms that are given to students on first come first serve basis and they are affordable

Student

Verified

29/06/2022

Blended

Amazing experience

I received my B.S. in Biology and B.A. in Global Health with a minor in Chemistry from Duke University. I was able to grow as a student, scientist, and global health advocate with the help of my friends, professors, and other mentors I met along the way. A lot to learn if you look and ask, a great place to learn for those who want to learn.

Student

Verified

29/06/2022

Blended

whirlwind of growth and change

An amazing 2 years, with covid and everything else happening Duke has been a place of growth for me. The courses , classes were one of a kind, online and on campus. But the valuable lessons learned in the classes are irreplicable. The students are amazing here, so much diversity , I had no problem fitting in. The teachers are down right brilliant and so helpful. Don't be afraid to ask them anything. Graduated with my MBA with Duke and now my future awaits.

Student

Verified

29/06/2022

On Campus

One of the best for Business students

Graduated with an MBA. The classes were very insightful and engaging. The staff are very easy to deal with. The teachers and students, are truly amazing people. Grateful to all the people I've met along the way at Duke. I've learnt a great deal that will help me in my future endeavors. The campus itself is a marvel, it is beautiful.

Student

Verified

16/06/2022

On Campus

The university campus is awesome

I graduated with a masters degree in Religious Studies from Duke University. One thing I really liked about the university is its huge campus. It is spread in a large area with a lot of greenery and also have the facilities of reading rooms for single person also. My department building was very well taken care of. The library is immensely populated with books for all your needs. The faculty is very nice to students. The classes are equipped with latest technology to cater the needs of students. The University also provides room rentals for international students. They are very well maintained and priority is given to the International students for a comfortable stay there. There are weekly events conducted by the University as well as Student clubs for the entertainment of students. Anybody can take part in them and show their talents. I enjoyed my degree and I graduated in 2021 and was very happy that I had graduated from a reputed University.

Dhanush

Verified

12/07/2024

On Campus

Program Flexibility and Vibrant Campus Life

Duke University is renowned for its rigorous academic programs and vibrant campus life. The university offers a diverse range of majors and research opportunities, supported by world-class faculty. What I particularly liked about Duke was its strong sense of community and the wealth of extracurricular activities available to students. The campus is beautiful, with top-notch facilities and a supportive atmosphere that fosters both personal and academic growth. Overall, I would highly recommend Duke University for its excellent educational offerings and strong alumni network. If you're looking for a place that challenges you academically while offering numerous opportunities for personal development, Duke is an excellent choice.

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