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Technology Is Changing The Way We Learn—And Business Schools Need To Adapt

Jeremy McLellan, head of L&D at global recruitment firm Hudson, says the way people learn is changing

Fri Nov 24 2017

BusinessBecause
“We don’t come to work to learn. We come to work to do something, and learning is a bi-product of that.” So, says Jeremy McLellan head of Learning & Development (L&D) at global recruitment firm Hudson.

For many employees, corporate learning is still a hard slog of lengthy classroom-based lectures or disjointed online courses. It’s tolerated, but rarely enjoyed. After a full day in the classroom, core lessons are lost—courses are too broad, unrelated to the individual’s daily work.

Not so at Hudson. Jeremy is leading a change in L&D, developing an on-demand learning resources platform—like an internal Google—where employees can learn as they do.

In the same way that you might look up a YouTube video to help with DIY, if a Hudson employee encounters an issue at work, they can search for a quick guide, or video, on how to solve it.

It’s a modern solution for a fast-paced, on-demand world, which begs the question: if corporate learning is changing, shouldn’t business schools change too?

Increasingly, b-schools are offering more specialized, flexible, customizable programs, suited to individual participants’ needs.

EU Business School, for example, offers 11 MBA specializations across topics like e-business, leadership, and HR management. At Copenhagen Business School, MBA students can choose from electives including innovation management and analytics and big data.

Top-ranked schools like Georgetown University’s McDonough School of Business and Spain’s IE Business School have launched their own MOOCs (Massive Open Online Courses) to complement the core MBA curriculum.

jeremymclellan

While there are developments, Jeremy says more schools may need to adapt.

What is the future for L&D?

Today, we have the technology to have all the information we need at our fingertips—that’s driving different behaviors in the way we learn.

Looking up a recipe online, or watching a YouTube video on DIY—that’s learning. But there’s a huge disconnect in terms of the way we digest information and learn in our daily lives and the way we’re doing it in corporate learning.

So, in the L&D industry at the moment, there’s a big shift to a new approach. At Hudson, I’m creating a resource-first approach to everything you do in an organization.

Rather than content-dumping classroom-based courses, I’m building a usable online platform that will help get employees from A to B—where employees can jump on their tablet or mobile and deal with any issue that comes up in the workplace, on-demand.

Why should business schools adapt?

If you’re a doctor, and you don’t know the ins and outs of the human anatomy, you’re not going to cut someone open and do an on-demand operation; you’re going to need that basis of knowledge before you start. You can think the same in a business sense with business schools.

Still, we are moving to more on-demand learning—people’s tolerance for things that don’t provide immediate value has declined. With business schools, and the way they do things, there may be a shift with that in mind.

How can business school grads stand out to employers?

Now, more than ever, it’s about having a presence online, and making sure you’re getting your personal brand out there in whatever way you can. Writing articles, sharing content, networking, contributing to communities—all that can elevate your digital footprint and make you look like an expert in your field.

As we’re moving into a multigenerational workforce—with millennials in the mix—we’re finding that mindset is becoming as important as skillset. Business school and MBA degrees give you that business mindset.

Student Reviews

Copenhagen Business School (CBS)

Student

Verified

29/09/2019

CBS: efficient international network

CBS has always been ranked among the best universities in Europe and this means that it has become a sign of professionalism and success. The academic level is great thanks to the good teachers and the atmosphere is proactive and challenging. Lots of events are planned every week and this helps you to find your own way. CBS is not only a business school, it is a great and efficient international network.

Stella

Verified

24/04/2019

Good academic career

I did my Bachelors at CBS and their academic excellence and career opportunities led me to pursue my Masters in Accounting, Strategy and Control. I was very lucky to go on an exchange in Singapore for one semester it boosted me to get a career in a global firm. I like that it is super modern and has all the facilities for the business student in 2019. Especially, I liked the library and Bitlab where I spent most of my time studying. However, note that it is very demanding and studying here is no joke. Everything is very competitive and you are among the most excellent business students in the country. The interaction with international students helped me to see different perspectives in business and culturally and I was lucky to make friends from any part of the world. CBS is like a brand in Denmark. Every serious business company prioritizes us over any other Danish university and also it is free for European citizens. Overall, I have a very satisfying experience at CBS and I'm looking to continue my academical career even further.

Student

Verified

13/04/2019

CBS is one of the best!

All I have to say regarding my experience at CBS is that it is AMAZING. Having been tutored by world-class academic staff, I can definitely support that I am receiving the best of quality regarding my studies in Digital Marketing. Staff is very friendly and easy to approach. In addition, the facilities we enjoy are top class and meet any demands. Keep in mind that, EU citizens do not pay any fees. Student life might be non-existent here, but the location of the University in The very center of Copenhagen has a huge variety of choices to offer to students regarding their entertainment. Accommodation might be a problem, but early research of the market can be very useful. In addition, the University promotes diversity. In CBS University you can meet people from the whole world which is quite interesting. I definitely suggest CBS for any student who he's interested in pursuing a career in marketing or business.

Stefani

Verified

12/04/2019

The ideal business school

I have been enrolled in this university for 2 semesters. What I took from this experience is that there is nothing better out there for those looking for professional growth while being guided by some of the top-notch professors in Scandinavia. They have a really strong focus in technology and digital transformation and they are up to date to guarantee you land a job in the modern fast-evolving world. They also embrace diversity which means many students come from any part of the world and it takes the entire learning experience to another level. You simply learn from every other student cause everyone has different experiences and background which makes you open your mind and see the world from a different angle. In Denmark, even businesses prioritize people who graduate from CBS as it's commonly perceived as the most prestigious university for business graduates.

José Pedro

Verified

22/09/2019

A Place of Personal Growth

In CBS you can expect an environment of proactive thinking and growth. The university staff is always open to help and to debate. The teaching methods balance theoretical knowledge and practical skills enabling the student with capacity and confidence to enter the job market successfully. The existence of students from all over the world stimulates discussion and promotion of different cultures, ideas and perspectives. I highly recommend this university for students in business-related areas.

Cathy

Verified

5/02/2019

Environment

The environment here is really great. Despite the well organized buildings and libraries, there are also places for students to just stay and relax also even study in the corners of each campus. The professors are mostly really nice and try to interact with students a lot. So, to sum up, the environment is really nice for studying here.

Philip

Verified

15/04/2018

Quality education

Quality education where it emphazises the importance of academic. No finger to put on this aspect of the school. However, sometimes the administration and IT can be lacking a bit, but in general a really good choice for education!

Student

Verified

27/09/2017

Best Time!

Classes are challenging and conducted in a professional manner. CBS offers a wide range of possibilities to develop outside of the classes! Libraries and other facilities on the campus are very well adjusted to the student needs.

Student

Verified

22/09/2017

A heavily theory-based curriculum combined with an ever-stimulating environment

I am currently a Master student at CBS, but I have also completed a Bachelor's Degree in this university. I am quite satisfied with my studies and the teaching level. However, when compared to other business schools, it becomes apparent that most courses at CBS strive to find a good balance between theoretical insight and real-life examples. Compared to my exchange university, the projects that I have found myself writing at CBS have a far less practical application and also leave little room for creativity. If the teaching is heavily theoretical, on the bright side, the university arranges a number of events throughout the year to encourage students to apply their knowledge, in the form of career fairs, case competitions, and other events organized by student associations. In my experience, teachers are very easily approachable and happy to answer your questions. A foreign student like me will find a more international environment at Master level, since the number of international (or at least non-Scandinavian) students enrolled in the Bachelor programs is quite low. However, all communication (both oral and written) from teachers and the university offices is always in English. Administrative offices, student guidance services, the career center, and the international office are definitely worth a mention. All of the requests that I have had throughout the years have always been met with kindness, promptness and efficiency.

Student

Verified

29/09/2019

CBS: efficient international network

CBS has always been ranked among the best universities in Europe and this means that it has become a sign of professionalism and success. The academic level is great thanks to the good teachers and the atmosphere is proactive and challenging. Lots of events are planned every week and this helps you to find your own way. CBS is not only a business school, it is a great and efficient international network.

Stella

Verified

24/04/2019

Good academic career

I did my Bachelors at CBS and their academic excellence and career opportunities led me to pursue my Masters in Accounting, Strategy and Control. I was very lucky to go on an exchange in Singapore for one semester it boosted me to get a career in a global firm. I like that it is super modern and has all the facilities for the business student in 2019. Especially, I liked the library and Bitlab where I spent most of my time studying. However, note that it is very demanding and studying here is no joke. Everything is very competitive and you are among the most excellent business students in the country. The interaction with international students helped me to see different perspectives in business and culturally and I was lucky to make friends from any part of the world. CBS is like a brand in Denmark. Every serious business company prioritizes us over any other Danish university and also it is free for European citizens. Overall, I have a very satisfying experience at CBS and I'm looking to continue my academical career even further.

Student

Verified

13/04/2019

CBS is one of the best!

All I have to say regarding my experience at CBS is that it is AMAZING. Having been tutored by world-class academic staff, I can definitely support that I am receiving the best of quality regarding my studies in Digital Marketing. Staff is very friendly and easy to approach. In addition, the facilities we enjoy are top class and meet any demands. Keep in mind that, EU citizens do not pay any fees. Student life might be non-existent here, but the location of the University in The very center of Copenhagen has a huge variety of choices to offer to students regarding their entertainment. Accommodation might be a problem, but early research of the market can be very useful. In addition, the University promotes diversity. In CBS University you can meet people from the whole world which is quite interesting. I definitely suggest CBS for any student who he's interested in pursuing a career in marketing or business.

Stefani

Verified

12/04/2019

The ideal business school

I have been enrolled in this university for 2 semesters. What I took from this experience is that there is nothing better out there for those looking for professional growth while being guided by some of the top-notch professors in Scandinavia. They have a really strong focus in technology and digital transformation and they are up to date to guarantee you land a job in the modern fast-evolving world. They also embrace diversity which means many students come from any part of the world and it takes the entire learning experience to another level. You simply learn from every other student cause everyone has different experiences and background which makes you open your mind and see the world from a different angle. In Denmark, even businesses prioritize people who graduate from CBS as it's commonly perceived as the most prestigious university for business graduates.

José Pedro

Verified

22/09/2019

A Place of Personal Growth

In CBS you can expect an environment of proactive thinking and growth. The university staff is always open to help and to debate. The teaching methods balance theoretical knowledge and practical skills enabling the student with capacity and confidence to enter the job market successfully. The existence of students from all over the world stimulates discussion and promotion of different cultures, ideas and perspectives. I highly recommend this university for students in business-related areas.

Cathy

Verified

5/02/2019

Environment

The environment here is really great. Despite the well organized buildings and libraries, there are also places for students to just stay and relax also even study in the corners of each campus. The professors are mostly really nice and try to interact with students a lot. So, to sum up, the environment is really nice for studying here.

Philip

Verified

15/04/2018

Quality education

Quality education where it emphazises the importance of academic. No finger to put on this aspect of the school. However, sometimes the administration and IT can be lacking a bit, but in general a really good choice for education!

Student

Verified

27/09/2017

Best Time!

Classes are challenging and conducted in a professional manner. CBS offers a wide range of possibilities to develop outside of the classes! Libraries and other facilities on the campus are very well adjusted to the student needs.

Student

Verified

22/09/2017

A heavily theory-based curriculum combined with an ever-stimulating environment

I am currently a Master student at CBS, but I have also completed a Bachelor's Degree in this university. I am quite satisfied with my studies and the teaching level. However, when compared to other business schools, it becomes apparent that most courses at CBS strive to find a good balance between theoretical insight and real-life examples. Compared to my exchange university, the projects that I have found myself writing at CBS have a far less practical application and also leave little room for creativity. If the teaching is heavily theoretical, on the bright side, the university arranges a number of events throughout the year to encourage students to apply their knowledge, in the form of career fairs, case competitions, and other events organized by student associations. In my experience, teachers are very easily approachable and happy to answer your questions. A foreign student like me will find a more international environment at Master level, since the number of international (or at least non-Scandinavian) students enrolled in the Bachelor programs is quite low. However, all communication (both oral and written) from teachers and the university offices is always in English. Administrative offices, student guidance services, the career center, and the international office are definitely worth a mention. All of the requests that I have had throughout the years have always been met with kindness, promptness and efficiency.

Cristina

Verified

6/09/2024

On Campus

Monthly checkups, good acedmic tutoring

Copenhagen business school impresses me every single time I think about the school as a whole. What’s particularly impressive is how they always check in to ensure everyone is on the same page. Whether it's through small group discussions or one-on-one feedback sessions, the professors really take the time to make sure no one is left behind. They’re always available for follow-up questions and give tailored feedback that helps students understand where they can improve and how to apply what they’ve learned to real-world situations. It's clear that at CBS, the focus is on learning, not just getting paid. The professors are not just there to deliver lectures but are deeply invested in making sure every student is progressing.

Jose

Verified

6/09/2024

On Campus

The professors.. 👌🏾

The professors at Copenhagen Business School are genuinely excellent and play an essential role in developing students with extensive real-world experience. What stuck out to me was how supportive they are outside of lectures and class time. They are always willing to answer inquiries, whether concerning the course material or career advice, and many of them work beyond of usual hours to assist students.The instructors' accessibility fosters an environment in which you feel encouraged, not only intellectually, but also in terms of personal growth and future career goals. It's apparent that they care significantly about helping students achieve.

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