How to Use Social Media to Get a Management Consulting Job!

 

Management consulting, the industry that focuses on helping organizations resolve business concerns, has remained a popular career choice among MBA graduates for a few reasons.

 

First, it offers intellectual challenges that stimulate growth, development and fulfillment.

 

Second, every minute of effort is compensated with its generous pay scale, whether you are a fresh graduate or an experienced professional.

 

Third, being a part of a prestigious firm such as Booz, Bain and McKinsey, boosts your market value should you decide to shift to another profession. 

 

Because of these reasons, the competition has become tough for applicants. They work themselves to the ground to learn how to get a management consulting job. Currently one of the emerging strategies is the usage of social media. This technological advancement has become a tool for them to prove they have the competencies for the vacant position.

 

Below are some social media techniques you can apply in your management consulting job hunt. 

 

Create a public account on LinkedIn and complete the required information. This will serve as your online resume that’s accessible to recruiters 24/7. Detail your work experience, educational attainment and skills. Also, insert keywords that will increase your visibility on search engine results. Ask yourself: what are the possible words that recruiters will enter if they want to read profiles like yours? Keywords can be job qualifications or your expertise, competencies, university, organizations and position titles. 

 

Here are other useful tips if you decide to become active on LinkedIn:

 

1. Get recommendations from your contacts. Approach those who can provide authentic testimonials about your work values, competencies and experience. Recruiters significantly base their hiring decisions on your past work performance, so reassuring words from your boss, colleagues and clients will do you a great favor.

 

2. Join groups. Look for groups that are related to management consulting and join their discussion and activities. Share your opinions and ideas with other members. This is one way of establishing your online professional brand, widening your network and meeting company recruiters. 

 

3. Follow companies on LinkedIn as your way of knowing your target firm’s goals, vision, activities, priorities and needs. All these details help you tailor your cover letter and resume. They also back you up during consulting job interviews. Remember that recruiters are impressed if you have substantial knowledge about the firm. 

 

Twitter is another networking site that enables you to meet like-minded people. Tweets might just be composed of 140 characters but still, they are powerful enough to introduce you to opportunities. Note the following tips, though: 

 

1. Connect with your followers. Comment on their tweets and re-tweet your favorites. Click the articles they share and read them. This is the only way for them to notice your presence and your management consulting qualifications.

 

2. Tweet like a management consultant. Do not just grumble or rant about anything that comes to your mind. Screen your thoughts and share management consulting career advice, business ideas, meaningful facts and well-thought opinions. Try to convey professionalism, whether you are looking for a job or just bumming around. 

 

3. Use hashtags related to this industry. Examples include #consulting, #management and #mckinsey. If you do, those who search for these words will see your posts and your profile. This brings you closer to people whose interests are similar to yours. You can then connect with them, and from that connection, job opportunities may follow.   

 

Never underestimate Facebook when it comes to job search. Because of its number of users, it’s a great place to share information, showcase your portfolio and reach out to others. At times it may seem too informal for management consulting, but it’s the most convenient way to keep in touch with those who truly know you. Here are some techniques you can make use of should you look for a consulting job through Facebook. 

 

1. Read information posted by your contacts, in a group or on the pages you follow. A lot of vacancies are being shared on Facebook; keep track of the ones related to your consulting career. Consulting firms also post their schedule of events and case interview resources, so watch out for them.  

 

2. Be mindful of your posts. Never badmouth someone, share lewd status updates or post photos of your drinking sessions. These little things ruin your credibility as a management consultant. Instead share sensible articles, inspiring quotes, personal insights and other informative material to your network. Be positive, be professional. 

 

3. Spend a few minutes responding to status, photos, articles and polls posted by your contacts. This is one way of nurturing your relationship with them, the soul of networking. This isn’t considered useless at all. It’s one way of investing your time and effort in the relationship. This is also your key to getting referrals and recommendations to recruiters and managers. 

 

Regardless of the social media website you use, just remember that you are establishing your online identity and trademark. This reinforces the management consulting cover letter and resume you send out to recruiters. Never ever make a post that will embarrass you or put your career at a disadvantage. 

 

For more updated, effective and practical tips on how to land a management consulting job, visit ConsultingFact.com, an online resource founded by Daniel Stefanac, a former McKinsey consultant, in 2010. It provides career advice through its free articles, guides, job application review services and online course. 

 

Meet officers and members of MBA Clubs focused on Management Consulting on BusinessBecause