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Big Data "Changing Key Skills" Employers Seek As B-Schools Launch Analytics Degrees

Technology is radically altering the jobs market, according to a leading business school's global employment report, as more schools launch business analytics programs.

Wed Jan 21 2015

BusinessBecause
Technology is radically altering employment and the influence of big data is changing the key skills required in today’s job market, according to one of the authors of a global employment report compiled by INSEAD, a leading international business school.

INSEAD has released its annual Global Talent Competitiveness Index, which measures a nation’s competitiveness based on the quality of talent it can produce, attract and retain.

Bruno Lanvin, executive director of global indices at INSEAD and co-author of the index, highlighted the changing definition of “employable skills”. “Technology is radically altering the employment picture,” he said.

“[The] big data phenomenon is changing a number of key skills required in today’s labour markets,” he added. “‘Knowledge workers’ are being significantly affected by the changes that technology is setting in motion.”

Bruno said that this shift is being seen beyond advanced economies and in emerging markets such as India, Morocco, Tunisia and Egypt.

Business schools in particular are rapidly incorporating big data and analytics techniques into their curriculums. Educators are also developing a focus on A/B testing and computer science in business.

The GTCI report says that technology is impacting 250 million “knowledge workers” globally – people who use information to guide decisions, such as business strategists and executives.

It adds that education systems need to reconsider traditional learning. The report says that talent development must go beyond “traditional” education and develop vocational skills.

Ilian Mihov, dean of INSEAD, said that talent has become the core currency of competitiveness for businesses and economies – but there is a “mismatch between education systems” and the jobs market.

“Businesses and governments need new kinds of leaders and entrepreneurs, equipped with the skills that will help their firms and countries to thrive in the global knowledge economy,” he added.

Other studies have painted a similar picture, and critics have suggested that business education in particular is too long on theory and too short on practical experience.

Paul Evans, professor of human resources at INSEAD, said that there is a renewed importance of vocational education. “For future talent competitiveness, countries have to take vocational education – that is, employability – much more seriously,” he said.

Recruiters increasingly say that they seek more technical skills in MBA candidates, and that training in the use of analytics will help them to stand out in a crowd.

Patrick De Maeseneire, CEO of Adecco Group, the Swiss human resources consulting firm, said that there is a “striking” talent mismatch in the US and Europe.

The GTCI report placed Switzerland at number one, followed by Singapore and Luxembourg in second and third places respectively.

The US came fourth, with the UK in seventh place behind both Canada and Sweden.

GTCI rankings are dominated by European countries, with only six non-European countries in the top-20 – Singapore (2), the US (4), Canada (5), Australia (9), New-Zealand (16) and Japan (20).

In response to recruiter demands, top business schools in these countries are developing a focus on technical skills, innovation and entrepreneurship.

Many are also rolling out master’s programs in business analytics, as companies in many industries reap the benefits of big data.

In the US, USC Marshall School of Business runs an MSc in Business Analytics program, for instance, while McCombs School of Business offers a program of the same name.

NYU: Stern has also invested in an MS in Business Analytics course, along with Arizona’s W.P Carey School of Business.

In Europe, Imperial College Business School runs a similar program, and in Asia Pacific Melbourne Business School is also rolling out a master’s of business analytics.

Georgetown’s McDonough Business School is also developing a course in big data, according to a person inside the institution.

A spokesperson would not confirm the development of a new program, but said the business school has taught big data courses to executives in the past.

MIT Sloan is also reported to be launching a similar program. The school did not respond to a request for comment.

Student Reviews

Georgetown: McDonough School of Business

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1/11/2023

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GWU - excellent investment for future

George Washington University is a good respected institution with strong programs in various studies, including project management, international affairs, politics, medicine and etc. The university provides students with good opportunities for internships and networking. GWU has a diverse student body and a reputation for academic excellence.

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Georgetown is on top!

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Review of Georgetown university

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Academically challenging institution

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Georgetown University provided an exceptional environment for my academic journey as an expat from Italy. As someone who initially felt apprehensive about moving to a new country, Georgetown quickly alleviated my concerns and made my transition incredibly smooth. One of the standout features of Georgetown is its diverse and welcoming community, particularly for international students. The campus is teeming with students from various corners of the globe, fostering a rich cultural tapestry that made me feel right at home. The vibrant campus life and numerous extracurricular activities offered ample opportunities to connect with fellow students, ensuring a well-rounded and fulfilling university experience. Georgetown's unique setting within the heart of Washington, DC, adds another layer to its charm. While the university is situated in the bustling city, the campus in the historic area of Georgetown provides a distinct and almost intimate atmosphere. This blend creates a truly unique feel and contributes to an unforgettable educational experience. Initially enrolled in the College with a desire to major in Linguistics and minor in Art & Journalism, I appreciated the flexibility and openness of the Georgetown education system. After my freshman year, I discovered my true passion lay in Marketing and International Business. The university's seamless transfer process allowed me to transition to the McDonough Business School, where I found the perfect fit for my academic aspirations. Georgetown's commitment to helping students explore and find their academic niche is indeed one of its most commendable qualities. The ability to explore various subjects before settling on a major is a testament to the university's dedication to fostering individual growth and success. The journey from Linguistics to Marketing & International Business exemplifies the beauty of a Georgetown education — a dynamic and supportive environment where students can discover and pursue their true passions. In conclusion, Georgetown University provided not only a top-notch academic education but also a transformative and enriching experience. From the welcoming international community to the unique campus setting and the flexibility to explore diverse academic paths, Georgetown stands out as a beacon of higher education that truly caters to the individual journey of each student.

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My experience at Georgetown university

My time at Georgetown University has been an incredibly enriching and transformative experience. From the moment I stepped onto campus, it was clear that Georgetown offers a unique blend of rigorous academics, vibrant community, and unparalleled opportunities. Academic Excellence: The academic environment at Georgetown is nothing short of exceptional. The faculty members are not only experts in their fields but are also deeply committed to student success. Their passion for teaching and mentoring has been instrumental in my academic growth. The curriculum is challenging yet rewarding, fostering critical thinking and a global perspective that is essential in today’s world. The emphasis on interdisciplinary studies allowed me to explore a range of subjects and develop a well-rounded understanding of complex issues. Campus Life: Georgetown’s campus life is vibrant and inclusive. The sense of community is palpable, with a diverse range of student organizations, events, and activities that cater to a variety of interests. From engaging in thought-provoking discussions in seminars to participating in lively campus traditions, there’s never a dull moment. The university’s location in Washington, D.C., provides countless opportunities for internships, networking, and real-world experiences, further enriching the college experience. Facilities and Resources: The university boasts state-of-the-art facilities that enhance both academic and extracurricular pursuits. The libraries, research centers, and study spaces are well-equipped and conducive to learning. Additionally, the campus itself is beautiful and historic, offering a serene and inspiring environment for students. Support and Community: One of the standout aspects of Georgetown is the strong sense of community and support. The university fosters a culture of collaboration and mutual respect, creating a nurturing environment where students can thrive. The dedication to student well-being is evident in the various support services available, from academic advising to mental health resources.

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