With thirty years of experience under his belt, David Simpson is  an expert when it comes to knowing what a top school like London Business School (LBS) is looking for in its MBA candidates.

We caught up with David in this video. 

In our exclusive interview, David reveals what exactly it is that MBA admissions directors are looking for. 

In three words, he describes his ideal candidate—global, collaborative, and curious.

On top of this, he reveals what is the most common pitfall that he sees in applications and interviews. Potential LBS applicants, take note!

Along the theme of common pitfalls, David recounts one unusual application he read through—a particularly creative applicant with a magical outlook. 

WATCH MORE: How To Get Into A Top MBA Program