Partner Sites


Logo BusinessBecause - The business school voice
mobile search icon

Deans Predict Metaverse For Business Education

As new technologies like virtual reality promise a refinement of the hybrid learning model, b-school deans see business education tapping into the metaverse in 2022

Tue Jan 18 2022

BusinessBecause
Business school deans predict that 2022 will see the integration of business education into the metaverse as digital learning models are refined to enhance the student experience and boost the value of graduate management education. 

Delphine Manceau, dean of NEOMA Business School in France, believes that the experimental phase of using new technology to create virtual experiences for students is over, and a more mature approach is now needed to develop the teaching models of tomorrow.  

At NEOMA, that’s the case with the school’s virtual campus, a ‘NEOPedagogy model’ that combines face-to-face learning, synchronous distance learning, and asynchronous online learning. 

“Our virtual campus is a kind of metaverse applied to higher education," Delphine explains. "It enables the interactions and atmosphere of a real campus in a digital learning and student environment.”


READ: Trends Impacting Business Education In 2022, According To Business School Deans

db054b2706a300f86f3a645b89ab0ea05a086563.jpg


The technologies that make up the metaverse can include Virtual Reality (VR), Augmented Reality (AR), ‘Metaversal’ worlds like that seen in video games like Fortnite, as well as a digital economy in which we create, buy, and sell goods.

So far, in the world of work and education, it’s VR that is the technological frontrunner. The likes of Meta’s Horizon Workrooms offers participants the chance to be in the same room as colleagues for virtual meetings, while Microsoft’s Mesh for Microsoft Teams offers that plus the chance to be virtually present on a factory floor.

As business schools are under pressure to reduce their carbon footprint and ramp up their commitment to training the next generation of sustainable leaders, business education could be ripe for disruption from the technologies central to the development of the metaverse. 

The air travel necessary for study abroad trips and inviting guest speakers to campus could be replaced by students signing in virtually to a manufacturing plant in China or tech HQ in Silicon Valley, and guest speakers delivering conference talks as a virtual Avatar. 


A metaverse business school use case?

ESSEC Business school, for example, has eliminated all long-haul travel to reduce its carbon footprint and has introduced virtual reality (VR) headsets for students already, so that they can still enjoy a similar experience to being in person.

The school plans to use VR so that students can remotely attend conferences, summits, and company networking events, connecting with key business individuals from around the world. 

Technological disruption and the implementation of refined technologies into the virtual learning environment is set to be one of the key trends in higher education in 2022

"For business educators, the year 2022 will see the refinement of the blended learning techniques we engaged with over the past two years in a way that enhances the overall experience for students," explains Vincent Mak, professor of marketing & decision sciences and vice dean for programs & research at Cambridge Judge Business School. 

"We now know that programs of the highest quality can be delivered online, and we also know that many students crave in-person interactions and, importantly, that a hybrid pedagogical approach can enhance both elements."


Next Read:

10 Business Schools To Watch In 2022

Student Reviews

ESSEC Business School

Student

Verified

5/12/2023

On Campus

The best intercultural university

There are more than 50 nationality in the grade, so there are opportunities to interact with people from all around the world. In terms of academics, the BBA course offers diverse courses for the 1st

Student

Verified

6/04/2022

On Campus

Creativity, adaptability and entrepreneurship

The Master in Management program at the ESSEC Business School allows the students to choose their courses accordingly to their preferences and their professional targets. We can also go through international exchange and take part in internships with companies that are also partners with the school. The school is also next to the city of Paris.

Prithwiraj

Verified

17/11/2021

On Campus

Top business school in France

Doing PhD in essec took some time, to be precise about five years. But the experience was very good and cost effective too. There are opportunities for the student for teaching assistantship and that helps both financially and in career. In the final year I could manage to teach marketing to M1 students and this helped shape my career

Student

Verified

30/10/2021

On Campus

Great college

The program is well suited for early professionals with an engineering degree preferably or a degree in economics. I would suggest taking the ceasure irrespective of the experience level as it helps you take your time to adjust to the job market.

Student

Verified

30/10/2021

Blended

Good school in France

I am currently enrolled in M2 in Essec business school. I am specialising in marketing management. The Grande Ecole programme is valued in France and my school ranks very high up. There are a lot of opportunities for internships and CDD.

Student

Verified

9/02/2020

The program curriculum

BBA program. The program is really practical and useful, provide us many international opportunities. Like internship and humanitarian experience, and the flexibility is also really cool, we can choose different campus and tracks as we want.

Véronique

Verified

11/12/2019

International Course

This school is very international and business oriented. Highly recognized by the companies The campus has been renovated and is very functional and modern from now on. Excellent atmosphere. Reputation of essec is a plus

kevin

Verified

11/11/2019

Friends, Career opportunities.

The program I did gave me the opportunity to start in Singapore. I got the chance to know all the students that started there and we bonded and made some friends for life. The career opportunities that ESSEC also gave me were unbelievable.

Student

Verified

25/09/2019

Practical and useful

I think the best thing about Essec is that it's not focusing on academics rather it emphasizes on future job mindset and professional experiences.. The classes are interesting and we have plenty of workshops attributing to different sectors.. The campus is very nice with a good cafe and wonderful library. The only problem is the location of the campus. It's quite far from Paris.

Kartik

Verified

14/02/2024

On Campus

Amazing experience! Must try

I think its a very amazing school with great and experienced faculty. Also the alumni network is very solid and useful. The school has a great balance of studies and work experience which is really essential for a student.

Ali

Verified

28/05/2024

On Campus

GBBA: Diverse, Enriching, and Career-Boosting

My experience at ESSEC Business School has been outstanding. The Global BBA program offers a rich academic curriculum and diverse learning opportunities. I appreciated the chance to study on different campuses, including an international exchange, which broadened my perspective. The social environment is culturally diverse and vibrant, enhancing both my personal and professional growth. The administration is attentive, constantly offering new academic and student life opportunities. The campus facilities and classrooms are excellent. I highly recommend ESSEC for its excellence, global exposure, and career opportunities.

Maximilien

Verified

5/06/2024

On Campus

ESSEC BS BBA REVIEW

The English track BBA program at ESSEC is simply exceptional. Courses are taught by internationally renowned professors who are experts in their field. The subjects taught cover a wide range of disciplines from marketing to finance, strategy and entrepreneurship. The English track is a major asset because it allows you to develop perfect mastery of professional English, essential in today's globalized business world. Some students love student life at Essec, which is one of the best in France, but it all depends on taste.

Clément

Verified

14/06/2024

On Campus

Great program, incredible school

I love almost everything about this school, from the student life to the academic program and the opportunities it provides. I'm currently at the Paris campus, in Cergy, and I'm really enjoying it. The BBA program is very rich and diversified, you can start with geopolitics and then finance, what I mean is that there's a great balance between the subjects in this program. I was also lucky enough to spend a semester at the Singapore campus, and I loved that experience on the other side of the world. ESSEC is also known for its dynamic and rich student life, with access to several parties a week and the various associations within the school. If I could recommend just one school, it would be this one - I'm 100% satisfied.

RECAPTHA :

5f

d7

1f

bd