At first glance, it may have seemed like an inconsequential name change: Harvard Business School’s digital learning platform HBX would be called HBS Online.
But commentators have billed the recent rebrand as having the potential for a big impact on online education. For one, the makeover could help to further legitimize the market.
Online learning was initially considered second-rate to campus study, due to concerns about teaching quality and interactivity online. Nitin Nohria, the dean of HBS, saying in 2010 that the school would never go online in his lifetime, appeared to confirm the scepticism.
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