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Cambridge MBAs: Arts Sector Needs To Retain And Attract Talent To Survive After COVID-19

The creative arts face a decade of recovery without strong leadership and talent retention. The Cambridge MBA is creating a fresh pipeline of leaders to lift the industry out of its COVID-19 slump

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Mon Aug 10 2020

BusinessBecause

How the Cambridge MBA prepares students to lead through turbulent times

Beyond the broad-based business education an MBA provides, students are given advanced training in digital business and disruptive technologies. Jasmine believes this is vital for arts professionals who are being called on to adapt their organization’s offering to new platforms.

“One of my biggest takeaways from the MBA has been to ensure that you always listen to your audience and use their feedback to refine your offerings,” she explains. “I think that doing so will be particularly important in the months and years ahead.”

Real-life consulting experience is also a key part of the Cambridge MBA. This prepares graduates to successfully work and adapt to new situations, clients, and customer demands. 

Jasmine has completed consulting projects with WarnerMedia and more recently the William Morris Endeavour (WME). Allegra completed a project with The Old Vic theatre in London. 

“The consultative projects you do throughout the year tend to immerse you in situations you haven’t been in before, working on things you haven’t worked on before, with people you haven’t been colleagues with before,” recalls Allegra. 

“There is a whole lot of context switching that is required from MBAs and an ability to adjust to new situations all the time.”

The classroom is also a melting pot of diversity. MBAs are learning all the time to think differently and to apply different perspectives from other industries to challenges in their own. In Allegra’s class there were consultants, lawyers, doctors, scientists, and bankers, among others.  

“I think in any industry you’re a stronger professional if you’re open to looking beyond your own industry for new ideas and perspectives,” Allegra concludes. 

“The MBA is the perfect environment to develop this mindset because it gathers professionals from any background and encourages them to collaborate and learn from each other.” 


Read more Cambridge MBA stories:

How Cambridge Judge Business School Is Supporting Entrepreneurship

How An MBA Will Prepare You For The Post-Coronavirus Jobs Market